0114 marketing MARKETING POWER HOUR WEEK 4 – COMPETITION!
| Learn – What Am I Talking About? | Apply – How Does This Apply To My Business? | Implement – How Can I Implement This? Who, When, Why?
Last week… www.robtaylorofficial.com
Last week… 1. Tools to identify your ideal customer 2. How to find that customer 3. Looked at messaging ideas to talk to the customer group www.robtaylorofficial.com
So here we are… Week 2: Week 3: Our Week 4: Week 1: Values and Ideal Addressing Understand USP Customer Competition www.robtaylorofficial.com
| If not you, then who? | Hacking the competition | Appreciating the competition | How to use Twitter & Google to see what your competition are up to | Tools for finding the competition
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? www.robtaylorofficial.com
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? www.robtaylorofficial.com
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? WHO WOULD LIKE MORE CUSTOMERS? www.robtaylorofficial.com
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? EXERCISE 1! Identify 3 DIRECT competitors to your business (solving the pain point with the same product) Identify 3 INDIRECT competitors to your business (solving the same pain point with a different product) www.robtaylorofficial.com
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? EXERCISE 1! Identify 3 DIRECT competitors to your business Identify 3 INDIRECT competitors to your business Example for Starbucks competition DIRECT COMPETITOR INDRECT COMPETITORS Nero Pret A Manger Costa
If not you, then who?… So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? EXERCISE 1! Identify 3 DIRECT competitors to your business Identify 3 INDIRECT competitors to your business Example for Starbucks competition DIRECT COMPETITOR INDRECT COMPETITORS Nero Bubble Tea Pret A Manger Soft Drinks vendors Costa Health Food Stores
Now what? NIGHT CLUB DIRECT COMPETITOR NIGHT CLUB INDRECT COMPETITORS Venue 1 House Parties Venue 2 Student Union Venue 3 Coffee Shops and Social Spaces Why are my chosen audience spending their money with these direct and indirect customers? Where is their competitive edge coming from and how can I get it?
Competitive Edge?
Competitive Edge? 1. Find out what your competition are doing 2. Raise barriers to entry / competition 3. Use your USP to exclude competition 4. Create systems that stop your competitor entering the market
Competitive Edge? My Event Other Venues Freshers club event Freshers club event
Competitive Edge? My Event Other Venues Freshers club event Freshers club event Great DJs Great DJs
Competitive Edge? My Event Other Venues Freshers club event Freshers club event Great DJs Great DJs Drinks Deals Drinks Deals
So what did I do? www.robtaylorofficial.com
Competitive Edge? My Event Other Venues Freshers club event Freshers club event Great DJs Great DJs Drinks Deals Drinks Deals HALLAM UNI NO AFFILIATION
Competitive Edge? My Event Other Venues Freshers club event Freshers club event Great DJs Great DJs Drinks Deals Drinks Deals HALLAM UNI NO AFFILIATION I created a massive competitive edge by raising barriers to my competition by securing the official Hallam Uni event for Freshers. No one else could access or market to the students like my event.
Competitive Edge? My Event Other Venues Freshers club event Freshers club event Great DJs Great DJs Drinks Deals Drinks Deals HALLAM UNI NO AFFILIATION I created a massive competitive edge by raising barriers to my competition by securing the official Hallam Uni event for Freshers. No one else could access or market to the students like my event. The result? 3000 students coming to my event – the biggest Freshers event in the city in 2016.
Competitive Edge?
Hacking The Competition So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? What could be better? What are they doing well? www.robtaylorofficial.com
Hacking The Competition So you know who your ideal customer is and you know how many of them there are, then why aren’t they all shopping with you? How can you find your edge above your competition? YOUR TO DO LIST: 1. Identify your main direct and indirect competitor 2. Digitally audit their business (likes, comments, replies, who are following, when they post) 3. Sign up to their email list 4. Check out their blog. What are they talking about? 5. Buy a product from them www.robtaylorofficial.com
Tools For The Top Using Google & Twitter to find your competition Please welcome Twitter master and Google Digital Garage member, May-King! www.robtaylorofficial.com
Appreciating Global Competition Who are the global leaders in my industry? If I could have a chat with 5 of them, who would they be? www.robtaylorofficial.com
Appreciating Global Competition To give you an idea, some of mine are here: www.robtaylorofficial.com
Digital Tools For Seeing The Competition & Gaining The Edge! www.robtaylorofficial.com
Digital Tools For Seeing The Competition & Gaining The Edge! www.robtaylorofficial.com
Recommend
More recommend
