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Growth Hack Marketing in B2B Tech Business B2B is Online Shopping - - PowerPoint PPT Presentation
Growth Hack Marketing in B2B Tech Business B2B is Online Shopping - - PowerPoint PPT Presentation
Growth Hack Marketing in B2B Tech Business B2B is Online Shopping Vendors contacted after 57% of the Process is Done 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% B2B suyers that do Online search Unassisted buying with vendor support
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Vendors contacted after 57% of the Process is Done
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Zero vendor assistance wanted Unassisted buying with vendor support only if needed B2B suyers that do Online search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Industry media, blogs User Reviews Online Search Business websites
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B2B Buying Process Today
Sh Shor
- rtlist:
1.
- 1. Ve
Vendor 1 2.
- 2. Ve
Vendor 2 3.
- 3. Ve
Vendor 3
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What would a Growth Hack marketer do?
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Dumb-proof Your Messaging
- Start from “Why?”
- Key Benefits
- Competitive positioning
- Quantified economic value - €
- Easy to Understand!
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Publish Content – A Lot!
- Buyer Journey
- Answer all Questions
- All channels
- Frequently – 1…4/month
- Publish industry content
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Rank to the 1st Page!
- Search optimize Website and Content
- Link building
- No cute cat videos - Industry content
- AdWords are Ok
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Link Building
- Internal and External
- Referring Domains
- Backlinks
- Domain Rating
Your Website
Company’s content published on external media sites with backlinks.
Content published on the company’s website
Outbound links are also recommended.
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Industry Content & PR SEO Boost
Content marketing for 8 Months – No PR PR campaign – Two Industry Articles with Links
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Multi-language Content
- Differentiate
- Wider audience
- Local medias
- Cheaper search keywords!
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Website Landing Experience
- Forget about Co
Contact us forms!
- Provide useful, educating and convincing content
- Don’t forget the Contact us form!
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Conclusions
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Your Content must Do the Selling!
- Get the Basics Right first
- Avoid the cheap-pizzeria effect
- No cute Cat videos!
- PR for SEO Boost
- Aim at the 1st Page
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Attending MWC 2019?
Get a Grip on the Visitors Before the Show – Check our PR offer here:
www.gripmarketing.io/mwc2019
For any questions or inquiries, please contact Mikko Nurmimäki mikko@gripmarketing.io 040-1504435