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LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

VISION

Over the last several years, the Downtown BIZ has been work- ing in partnership with the City of Winnipeg Planning Depart- ment and Public Works Department, the Winnipeg Arts Council as well as Broadway stakeholders to develop a comprehensive initiative that will result in strengthening the tourism and eco- nomic signifjcance of Broadway. The Vision for the Light-Based Sculpture Project is to commis- sion a series of contemporary, permanent sculptures for Broad- way’s medians over the next fjve to ten years that will transform Broadway into a vibrant corridor of visual enjoyment, engaging both Winnipeggers and visitors in new sights and experiences. The focus on lighting design (including sculptural lighting and street lighting) is considered a key element towards creating a gathering place for a diverse mix of uses on Broadway in years to come. The light-based sculptures will further create a special identity and unique character for Broadway and will place Broadway on the map as a world class destination. In addition to the focus on the lighting and sculpture, enhanc- ing the overall Broadway streetscape must be considered as part of the overall vision. Although not of immediate focus, envisioned are the following enhancements to Broadway: planting, paving, site furniture and more. These future consid- erations will ensure that the Broadway environment is united with the sculptures and retains its elegant, dignifjed and park- like character.

CO2 LED, Butch Anthony, Robert Gay and Jack Sanders, Arlington, Virginia Amazon Electric, John David Mooney, Chicago, Illinois Aspire, Warren Langley, Sydney, Australia Empyrean Passage, Dan Corson, West Hollywood, California

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Imagining light-based sculptures on the Broadway medians

• Creating a new destination for Winnipeg through

world class art and lighting

• Enhancing the pedestrian experience and quality
• f life for all
• Elevating and celebrating the historical signifj-

cance of Broadway

• Leading to a formal policy that will maintain the

importance of the visual and physical consistency

• f Broadway
• Infrastructure investment allowing for the formal-

ization of the branding of Broadway for economic development purposes

• Creating something that is unique to our down-

town and perhaps all of Canada

• Strengthening Broadway as a tourism attraction
• Recognizing Broadway as the entrance way to

the courtyard of Manitoba’s central government power

PROJECT GOALS

LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

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Street cars were an important part of Broadway’s landscape over 100 years ago Broadway is a jewel in the midst of Downtown Winnipeg Broadway’s art bike racks are well liked by local cyclists Gathering for the opening of the Broadway artist-designed bike racks in 2008 Broadway has the potential to be visually striking day or night

PARTNERS

LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

The members of the project steering committee include: · Manitoba Hydro · Winnipeg Chamber · Assiniboine Credit Union · Manitoba Labour Council, Ash Management · True North Sports & Entertainment · City of Winnipeg – PP&D, Public Works, Special Events, Forestry · Winnipeg Art Gallery · Hotel Fort Garry · Manitoba Club · People First HR · Culture Days · University of Winnipeg · Forks North Portage · Coalition to Save the Elms · Winnipeg Arts Council · Downtown Winnipeg BIZ

SITE CONTEXT

The light-based sculptures will be sited on the Broadway medi- ans between Osborne St. and Main St. The inaugural sculpture will be located on the median between Fort St. and Garry St. Other priority sculpture locations are shown on the map (left).

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Annual fmower beds have been recently created on Broadway’s medians by the city Lunchtime is busy on Broadway with many food vendors coming out daily Broadway’s medians already provide seating nodes under the elm trees Broadway’s elm trees are magnifjcent in the fall Broadway’s medians are peaceful and park-like Closely spaced boulevard elms create a nice repetition in the streetscape

LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

LIGHT-BASED SCULPTURES

After explorations of Broadway tree lighting in 2010-2011 did not produce the WOW efgect anticipated, the Broadway Steering Committee has arrived at an alternative approach to providing lighting design to Broadway’s environment through light-based median sculptures. This new approach will see world class, light-based sculp- tures take shape on Broadway, challenging the way light is brought in to the urban landscape. Key aspects of the project include:

• A national design competition open to professional in-

ternational artists (or artist-led teams) will be run yearly, starting in the summer-fall of 2013.

• This competition will be managed by the Winnipeg

Arts Council and the Downtown Winnipeg BIZ.

• Up to ten sculptures will be selected, created and in-

stalled over the next fjve to ten years.

• Size and design of each piece will be site-specifjc.
• Focal point of sculptures will be the capacity to be illu-

minated to create an atmosphere of light on Broadway.

• Sculptures will be permanent and will create interest

day and night throughout all four seasons.

The Verdant Walk, Peter North & Allisa North, Cleveland, Ohio Bill Pechet & Stephanie Robb, False Creek Energy Centre, Vancouver, B.C. Disco Ball, Michel de Broin, Nuit Blanche 2008, Paris, France Ghost Ship, Rigga, Portland, Oregon

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Imagining light-based sculptures on the Broadway medians

LIGHT POLE OPTIONS

LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

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light standard precedent

The way Broadway is lit is a fundamental issue in the context of the median sculpture initiative. The approach considered most appropriate is that of providing both horizontal lighting of Broad- way as well as low luminance lantern for pedestrians. This mode of lighting allows for turning on much less light to be able to empha- size the sculptures (and other elements such as architecture) in a dramatic way. The following lighting options are presented for consideration to- wards creating a safer, more aesthetic, more balanced atmosphere

• f light on Broadway, which will allow the light-based sculptures to

become the focal point of the area.

INSTALL NEW ROAD LIGHTS WHICH INCLUDE PEDESTRIAN & BUILDING LIGHTING

• a. Install new light standards which meet roadway lighting criteria,

providing reduced wattage as compared to current roadway light standards.

• b. Choose a difgerence source for Broadway, such as the preferred

Ceramic Metal Halide source, High CRI, 3000K- 4000K lamp. This would create a sense of arrival and improve visibility and overall appearance of the area.

• c. Install new light standards which include additional arms, for

pedestrian and building level lighting.

• d. Colours, material, and design of new light standards to be com-

patible with other site furniture as well as the character of Broad- way as a whole. A modern, elegant & timeless form is suggested.

light standard precedent light standard precedent light standard precedent

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LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

BUDGET

The proposed investment required to bring the Light-Based Sculptures on Broadway to fruition is 2.7 million. In addition to this, replacing the existing light standards on Broadway with more appropriate and aesthetic light standards will require an invest- ment of 2.3 million. The total project investment is estimated at 5 million. Proposed revenue for this initiative is 1/2 million in corporate spon- sorship, 1/2 million in Winnipeg Arts Council funding and 4 million in other funding (City, Province, Manitoba Hydro, Downtown BIZ, Broadway Property Owners and other).

Vocal Witness, Jim Sanborn, Rocky Hill, Connecticut Light Ring, David MacWilliam, Collaboration with Marko Simcic, Richmond, B.C. Sunfmowers, An Electric Garden, Mags Harries & Lagos Heder, Austin, TX Houston Waters, Brad Goldberg, Houston, TX

EXPENSES A: Median Light-Based Sculptures

Items Cost Sculpture design, creation & installation (10 sculptures at $200,000 ea) $2,000,000.00 Underground electrical $300,000.00 Concrete bases (for 10 sculptures) $20,000.00 Engineering specifications $10,000.00 Developing design criteria for light-levels $7,000.00 Approval of light levels by Hydro $1,000.00 Preparation of Contract Documents $10,000.00 Coordination and obtaining Hydro permits $1,000.00 Project Management and Contract Administration $40,000.00 SUB-TOTAL $2,389,000.00 Contingency (13 per cent) $310,570.00 TOTAL $2,699,570.00

Items Cost Supply of steel street-lighting poles each with pedestrian and roadway luminaires and bracket arms (126 at $10,500 ea) $1,323,000.00 Removal of existing light poles and installation of new light poles complete with luminaires (126 at $5,000 ea) $630,000.00 Design of lighting-pole layout(s), lighting calculations (preliminary & final) and preparation of specifications, tender items list, quantities and cost estimates $25,000.00 Developing design criteria for light-levels $5,000.00 Submission of lighting calculations and obtaining approval from concerned authorities $5,000.00 Preparation of Contract Documents $60,000.00 Coordination and obtaining required permits $5,000.00 Project Management and Quality Control during the design process and Contract Administration during the construction process $20,000.00 SUB-TOTAL $2,073,000.00 Contingency (10 per cent) $207,300.00 TOTAL $2,280,300.00

GRAND TOTAL (Street Lights + Sculptures) $4,979,870.00

REVENUE

Items Cost Corporate sponsorship $500,000.00 Winnipeg Arts Council $500,000.00 Other funding $3,979,870.00

TOTAL $4,979,870.00

LIGHTS ON BROADWAY: LIGHT-BASED SCULPTURE PROJECT

FUNDING STRATEGIES

The Snow Show, Linnaea Tillett (in collaboration with Kiki Smith), Lapland, Finland Leuchtenwald, Sonja Vordermaier, presented in several European cities Fibre Optic Reeds, Dan Corson, Seattle, Washington DIY Field, Germaine Koh, Central Park, Winnipeg

Funding for this initiative could be sought through several difgerent

• pathways. At this point, we would like to assess a combination of

the following strategies:

• 1. Corporate Sponsorship of Light-Based Sculptures

This fjrst funding options looks at inviting both Broadway compa- nies and corporations throughout Winnipeg/Manitoba to provide sponsorship support for a series of site-responsive, light-based, sculptural works by professional international artists for the Broad- way medians. Meetings will be set up to discuss several sponsor- ship levels which will be displayed in a personalized sponsorship

• package. Sponsorship options include a Premier Sponsorship at

$50,000 (limit of one per block) and a Gold Sponsorship at $25,000 (limit of two per block). A general corporate sponsorship option is also available - Friend Sponsorship at $5,000 – to allow for general support of the Broadway improvements.

• 2. Property Improvement Process

A fjnancing option is also to assess the initiation of a Local Im- provement Process to fund this light-based sculpture initiative in full or in part. This could also be used to facilitate the implementation of sidewalk

• renewal. This Local Improvement Process can be accomplished by

the LOB Committee organizing a petition to be signed by regis- tered owners of at least 3/5 of the total property that is to be ben- efjted by the proposed local improvement. A successfully signed petition (over 3/5) is required by The City of Winnipeg Charter to proceed through the Advertisement process. A 10-15 year amortization would lead to lesser annual costs, but greater overall interest costs to the property owners. To fund $4,000,000 in improvements over 10 years, with the estimated total assessable frontage of 6,148 feet on Broadway, the levy rate per foot would be $85.29. The Local Improvement Interest Rate for 10 year projects is esti- mated at 5.25% (based on current proposed 2013 LI interest rate +1% City Admin Fee). Note the LI Interest Rates are approved by Council annually and subject to change.

• 3. Accessing Existing City Infrastructure Improvement

Funds

Coordinating funding opportunities through various City of Winnipeg departments as relates to Broadway is another funding strategy worth exploring. Various existing infrastructure improve- ment funds (allocated in the city’s capital budget) may currently exist for Broadway trees, street beautifjcations, accessibility, active transportation, boulevard restoration, transit improvements, street renewal and more. To achieve the “big picture” on Broadway, where all aspects of the streetscape are renewed, accessing these city dollars will be an important aspect to consider. A coordinated approach will involve assessing funds/opportunities potentially available and determin- ing a schedule for same.

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