@krogsgard poststatus.com #wcus How To Build A Compelling - - PowerPoint PPT Presentation

krogsgard poststatus com wcus how to build a compelling
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@krogsgard poststatus.com #wcus How To Build A Compelling - - PowerPoint PPT Presentation

@krogsgard poststatus.com #wcus How To Build A Compelling WordPress Product Or Service I get pitched all the time. What does it mean to be compelling? The Conversion Funnel Awareness Interest Desire Act You now have a customer And


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@krogsgard poststatus.com #wcus

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How To Build A Compelling WordPress Product Or Service

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I get pitched… all the time.

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What does it mean to be compelling?

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The Conversion Funnel

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Awareness Interest Desire Act

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You now have a customer

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And this is where the real fun begins

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There’s another funnel

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I test/use a ton

  • f products &

services.

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The Customer Experience Funnel

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Customer Initiation Application Support Renew

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Is there another funnel?

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The best referral is a human one.

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The fan funnel

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Passive Recommendation Recommendation Testimonial Lifer

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If your customer goes through all three funnels…

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The perfect storm

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Loyalty is the best customer currency.

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@krogsgard poststatus.com/wcus2015 #wcus