Make Social Media Work for Your Business how- tos examples - - PowerPoint PPT Presentation

Make Social Media Work for Your Business

how-to’s examples actions

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Is your business on social media?

Quantitative Social Marketing that Converts

Your Customers Are There

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Active Users

• n the BIG 4

1.15 billion 240 million 225 million 343 million

And Who Is Talking to Your Customers

9 million US small businesses (50% total) on Facebook alone

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Source: 2013 Intuit

Social Marketing Stages

• 1. Get Found
• 3. Get Results
• 2. Get Connected

Create a high impact presence and engaging content. Get your story out. Convert connections to customers. Drive traffic. Track results & ROI. Interact with your connections. Outreach & 1-on-1 conversation.

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What Stage Are You At?

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Must-Do Be Found Get Connected Get Results

• 1. Setup
• 2. Dashboard
• 3. Content
• 4. Advertising
• 5. Community
• 6. 1-on-1
• 7. Conversion
• 8. ROI

Social Media Success Formula

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MUST-DO #1: Have a Brand Consistent Presence

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your custom FanZappy Sandbox Centrally managed by

example

How to Create Professional & Engaging Social Media Presence

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apply to

Get on the big 4 Professional design Consistent branding Marketing integration Update often

Demand highest quality presentation of your business

• n social media!

MUST-DO #2: Use a Management Dashboard

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Connect to your setup One-stop console Team access User Roles Work- flow Quality control

Analytics

ROI report

apply to

Adopt technology to get the job done faster and better. Save time & money.

MUST-DO #3:

Consistent & Engaging Content Marketing

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Content Planning

example

Develop a content plan

• Cover your business
• Becomes the info hub for

your industry

• Mix with viral content
• Target your community
• Stay relevant & fun
• Be current

Hire a professional

• Able to work with you
• Execute the plan
• Daily production
• Turn stories to posts
• Choose the best format
• Know how to say it socially

How to Create Compelling Content

Quantitative Social Marketing that Converts

apply to

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Must have great content day in day out!

MUST-DO #4: Effective Facebook Advertising

Precision Targeting Engaging Ad Copies example Results

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How to Create Fantastic Facebook Ads

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Accelerate!

Reach, Engagement Fans, Conversion

Develop a precision target profile

Leverage all ad types Turn best posts to ads Test your ad copies Watch your bidding Check results & Optimize

apply to

Find someone who can make ads work AND lower your total cost in advertising.

MUST-DO #5: Manage Your Social Community

example

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Actual management samples from Sandbox

• 1. Respond to ALL

inbound communications

• 2. Manage brand &

reputation across social media (beyond your accounts)

Who Are In My Community? How to Engage with Them?

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The obvious: those who came to your accounts (visitors, followers, customers) Don’t forget about: those who are talking about you elsewhere (conversations) Respond to conversations & social actions Amplify the positive. Stop the negative. Answer questions. Handle complaints.

apply to

Listen, Learn, Help. Show Your Don’t ignore. Don’t oversell.

MUST-DO #6: 1-on-1 Marketing

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example

• 1. Social lead

qualification

• 2. Open 2-way

conversation.

• 2. Save the
• contact. Follow
• thru. (Sandbox)

How to Develop Leads & Customers

• n Social Media, One at a Time

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Most effective for B2B and niche-market businesses!

• Use technology such as FanZappy

Sandbox to identify social leads in VOLUME and in REAL TIME.

• Understand the specific NEEDS of the

lead.

• Open a RELEVANT conversation with

lead, gracefully introducing yourself and offer HELP. NEVER HARD SELL.

• Use a series of conversations over

time to ENGAGE and CONVERT leads.

Hire a trained 1-on-1 marketer to get results daily.

MUST-DO #7: Social Conversion Funnel

Traffic Results (sales, customers, leads)

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Generate Qualify Convert

Time to turn your social traffic to customers!

apply to

Conversion Funnel Implementation

Build It. Create Traffic. Get Results.

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Likes, Contacts Sales, Customers

Content Advertising Qualified Traffic Conversion app ROI Social Stats, Results gates landing 1-on-1 example

example

MUST-DO #8: Social Reports, ROI Tracking

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FanZappy Sandbox

Many more reports. Customizable.

example

Getting Results, Consistently!

• Build your social-to-customer conversion funnels
• Add a marketing campaign for each funnel
• Send traffic to funnel from content

ad, community, 1-on-1, etc.

• Track funnel outcome
• Monitor ROI
• Improve!

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Adopt a systematic approach to Get results & optimize your ROI!

apply to

Line up all your social media efforts for results.

Which social marketing function you need the most?

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The FanZappy Way - On Proven Track to Success

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Appearance Posts Engagement Conversion

Meet Your Team & Management!

Have a team of professionals working for you while saving you both time & money!

We’ll assemble a service team for you:

• Account manager
• Setup specialist
• Content manager
• Community manager
• 1-on-1 marketer
• Advertising specialist
• Business analyst

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 Trained professionals  Managed by us  Cover all areas, on demand  Work with you & your staff  Get results & ROI

Managed approach ensures qualify of service. Talent sharing lowers the total cost for our clients

FanZappy Sandbox

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Our social media management & marketing software for you and your Team

http://support.fanzappy.com/solution/categories/59642

FanZappy OneLogin Portal

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One-click secure access to FanZappy Sandbox, your social media accounts and 2000+ other business applications! http://fanzappy.onelogin.com

OneLogin is a trademark of OneLogin, Inc.

Testimonials by business owners like you http://zap.am/experience

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What Other Business Owners Say

FanZappy

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Guarantees & Incentives

FanZappy

Pay as you go. Cancel at any time. Bundle with FanZappy WiFi and FanZappy Mobile Referral incentives

Don’t Wait… Start with FanZappy Today!

Lee Wang, Ph.D

FanZappy Principal 425.516.8487 LeeW@fanzappy.com

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“You can count on having the help and support from me and my team along the way!!