A/B Testing And Conversion Optimization Platform Detailed walkthrough - - PowerPoint PPT Presentation
A/B Testing And Conversion Optimization Platform Detailed walkthrough of VWO capabilities eCommerce Goals and Challenges Conversion Optimization IN THIS About DECK VWO Support and Customer Total reading time: 15 Success minutes VWO for the
Detailed walkthrough of VWO capabilities
IN THIS DECK
Total reading time: 15 minutes vwo.com |
eCommerce Goals and Challenges About VWO Support and Customer Success VWO for the Enterprise Brands that Trust VWO VWO Services Conversion Optimization
DERIVE REVENUE DELIGHT CUSTOMERS
PRIMARY GOALS:
CHECKOU T ADD TO CART
What Do You Want from Your eCommerce Website?
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site users abandon their carts for avertable reasons
These are some of the reasons they cited:
36.77 18.62 15.46 13.93 8.2 4.45 2.58
Filling the same informatjon twice Too many form fjelds Complicated website navigatjon Back butuon doesn’t go to previous page Unable to modify/change
Unable to fjnd relevant fjlters Other
Source: VWO eCommerce Survey Report 2017
We ran a survey among eCommerce customers that revealed
We know it can be very frustrating to figure out what visitors want…
web testing on organizational learning?
chasing short-term goals? What about the bigger picture?
Only
A/ B TESTS
creates a major impact on conversions.
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Conversion Rate Optimization Process
Research Phase
Tracking metrics and identifying what parts of conversion funnel need fixing
Hypothesis Phase
Constructing educated hypothesis, based on your research
Prioritization Phase
Planning and prioritizing your hypothesis
Testing Phase
Testing your hypothesis against the existing version of the website
Learning Phase
Deploying the winning hypothesis and/or gathering learning for subsequent tests
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The All-in-One Connected A/B Testing and Conversion Optimization Platform
ANALYZE
visitors’ behaviors in real time
TRACK
your key business goals
PLAN
your optimization program with your team
TEST
and validate your ideas
TARGE T
specific visitor groups
World’s Leading Conversion Optimization Platform
+
+
Users served per month Experiments run
Customers across the globe Countries vwo.com |
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T R A C K
A N A L Y Z E P L A N T E S T T A R G E T
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Build Accountability For Your Team By Setting Goals in the Testing Dashboard
Track daily performance against each goal by filtering goal reports using VWO’s 20+ advanced segmentation
T R A C K
Add observations and save them with the exact state of the goal report.
Find Out Drop-Ofs at Each Step of the Conversion Funnel
T R A C K
See who dropped off at each step of the funnel, using heatmaps and recordings of visitors.
A N A L Y Z E
P L A N T E S T T A R G E T T R A C K
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Visualize Click and Mouse Behavior, Using Comprehensive Heatmaps
A N A L Y Z E
NAVIGATE
Browse your website while viewing live heatmap data on each page, in the Navigate mode. Visualize visitor behavior in all devices.
Compare Two Areas on Your Page, using Click Area and Clickmaps
A N A L Y Z E
CLICKMAP
View the total number of clicks on every butuon/link on your webpage.
CLICK AREA
Identify
landing page by comparing clicks between 2 specific areas.
View How Far Visitors Are Scrolling on a Page, Using Scrollmaps
A N A L Y Z E
Find out areas where visitors lose interest on a page. Move important calls-to-action to sections that get the maximum atuention.
Playback Actual Interactions with Session Replays
A N A L Y Z E
View actual click behavior and mouse trails.
Filter your recordings by the number of pages visited and see what’s making people leave your website. You can also see recordings
pages
certain time
A N A L Y Z E
See What’s Making Visitors Leave Your Website by Filtering Recordings by User Activity
Find Out What Slows Down form Fills
A N A L Y Z E
0 ) viewsUnderstand how visitors interact with your forms, using the Form Funnel report. Look beyond form averages with field-level statistics
Hear the Real Voice of Customer with On-Page Surveys
A N A L Y Z E
98% (103) views 58% (61) views
Run surveys for your chosen set of visitors Get contextually relevant answers by selecting from a host
triggers
P L A N
T E S T T A R G E T
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T R A C K A N A L Y Z E
Manage Your Testing Pipeline on a Kanban Board
P L A N
98% (103 58%
Save Notes from Your Visitor Research as Observations
P L A N
It is like having your
Every time you create an observation, VWO saves a snapshot that you can revisit later. You can also link your
hypotheses so you never lose context of an experiment.
Create and Prioritize Data-Backed Hypotheses
P L A N
Prioritize hypotheses to select the ones that will likely have the maximum impact on your goal.
T E S T & L E A R N
T A R G E T T R A C K A N A L Y Z E P L A N
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Choose from Diferent Testing Types: A/B, Multivariate, and Split
Variatjon A Variatjon B
A/B Test
Change any element or section of a webpage and test both versions.
abc.com/url1 abc.com/url2
Split URL Test
Test performances of separate URLs if the landing pages are significantly diferent.
Multivariate Test
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Run tests on multiple variation combinations together.
Always Be Able to Assess the Impact of Your Optimization Eforts with Detailed Test Reports
T E S T
Get a quick look at test results and recommended action from Smart Notifications. Track all changes in a campaign at the user level, using Campaign Newsfeed. Track multiple goals for each campaign
Compare the average order value and the total revenue at the end of testing campaigns.
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Test Smarter and Faster with Bayesian Test Results, Using SmartStats
by half
Make Simple Changes and Set Up Tests, Using Visual Editor
T E S T
Point and click to make changes smoothly and
move/resize, and edit HTML of an element, all from a simple intuitive interface—no coding required.
Make Complex Test Changes with the Code Editor
T E S T
98%
campaign.
the actual code of your testing campaigns.
libraries.
Target tests to Specifc Visitor Groups with Easy Segmentation
Segment your audience on the basis of predefned attributes such as device, geo-location, and browser. Or target custom segments.
Example: Depending on paid marketing channels
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T A R G E T
T R A C K A N A L Y Z E P L A N T E S T
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Test and Personalize Variations for Specifc Visitor Groups
Here are some popular visitor segments to test using VWO.
Mobile and tablet trafc
Run experiments to improve mobile and tablet experience and to reduce friction for your site.
Geo-targeting visitors
Visitors from diferent countries have diferent browsing habits. Run country-specific tests.
OS/Browser targeting
Great for product or usability testing. Laser target your campaigns according to user's technology.
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This may sound like a lot of work
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A Universal Dashboard to Help You Always Stay Updated on All Optimization Activity
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To provide efective solutions whenever you need them
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VWO Support
Your Customer Happiness Engineers Regular users of VWO —
amazingly easy-to-use testing tools with a reliable customer support!
Samantha Wright Business Director | House of Kaizen Multi-channel support
Contact us via phone, email, or chat. Available 24x7.
Priority support for Enterprise customers
We answer all enterprise queries within 2 hours.
Hands-on help with code snippets
If you want to run complex experiments with custom CSS, we can help you write custom code snippets to test on your website.
Integration and onboarding support
Our Happiness Engineers can help you install the VWO code and also arrange for a detailed walkthrough for your entire team.
Meet Your Newest Team Member: The Customer Success Manager
Detailed Product Onboarding and Training
Explaining every VWO capability and feature per your requirement
Constant Companion
Helping you with everything related to your VWO Account
Product Updates
Sharing updates about upcoming feature launches in the VWO platform
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Scale test campaigns for your business
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VWO is Built for the Enterprises Scalable, Reliable, Secure, and Accessible
Secure Platform
HTTPS-enabled, 2-factor authentication, IP login restriction
Team Collaboration
Manage users and roles in multiple accounts
Dynamic and Private CDN
Hosted on IBM SofuLayer,
Data Privacy
Customer data stored in a secure data center
Server Uptime
99.99% uptime of our Servers
Async Code
Minimum impact on the webpage loading speed
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Brands that trust
Over 5,000 high-growth brands trust VWO for their conversion
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We are the leaders in our market
Here are our ratings from G2 Crowd— an independent peer-to-peer business solutions platform
CONVERSION RATE OPTIMISATION CATEGORY
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A/B TESTING AND PERSONALIZATION CATEGORY
VWO Services
Conversion Optimization Service That Impacts Your Topline
Our Service Packages:
Consulting Services
Implementation and QC services
Conversion Optimization Services
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Customers Who We’ve Helped with VWO Services
VWO Services is as good as having a dedicated internal
efcient and don’t stop until the job is done.
Jason Tippins E-Commerce Analytics Manager | BBC Store vwo.com |
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To talk to us, email sales@vw