CAPTURE EMOTION INFORM AND ENGAGE TELL DONT TEASE SELECT - - PowerPoint PPT Presentation

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Dec 25, 2022 134 likes •215 views

CAPTURE EMOTION INFORM AND ENGAGE TELL DONT TEASE SELECT COMPELLING SOUNDBITES BUILD A STRONG SCRIPT IDENTIFY KEY TAKEAWAYS ADD EMOTION WITH MUSIC YES, LEGAL EDIT WITH IMPACT REWATCH AND TWEAK ON-AIR

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CAPTURE EMOTION
INFORM AND ENGAGE
TELL DON’T TEASE

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SELECT COMPELLING SOUNDBITES
BUILD A STRONG SCRIPT
IDENTIFY KEY TAKEAWAYS
ADD EMOTION WITH MUSIC
YES, LEGAL
EDIT WITH IMPACT
REWATCH AND TWEAK

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CUT THROUGH THE NOISE
CAPTURE STRONG EMOTION
SELL BY STYLE NOT JUST STORY

ON-AIR

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GRAB USER QUICKLY
USE EASY-TO-READ TEXT
ENSURE IT WORKS WITHOUT SOUND

SOCIAL

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GRAB LISTENER’S ATTENTION
MAKE THE STORY POP
HIT TUNE-IN INFO HARD

RADIO

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