Catching the eye: Using Visual Merchandising to Boost Sales Kat - PowerPoint PPT Presentation

Oct 20, 2022 •128 likes •436 views

Catching the eye: Using Visual Merchandising to Boost Sales Kat Maclennan Visual Merchandising Consultant @kat_maclennan Creating a red thread Creating a red thread Use of space Creating a red thread Use of space VM styles Creating a red

Catching the eye: Using Visual Merchandising to Boost Sales Kat Maclennan Visual Merchandising Consultant @kat_maclennan
Creating a red thread
Creating a red thread Use of space
Creating a red thread Use of space VM styles
Creating a red thread Use of space VM styles Impactful windows
Creating a red thread Use of space VM styles Impactful windows Keeping it fresh
Creating a red thread
adidas
John Lewis & Partners
Use of space
Plan
Zone
Fixtures
Customer Journey
Focal Points
VM styles
Lifestyle Merchandising
Blocked Merchandising
Impactful Windows
Plinth s
Back Drops
Repetition
Plants
Keeping it fresh
Keeping it fresh Create a marketing calendar
Keeping it fresh Create a marketing calendar Analyse sales data to make informed decisions
Keeping it fresh Create a marketing calendar Analyse sales data to make informed decisions Plan frequent store moves & window changes
Creating a red thread Use of space VM styles Impactful windows Keeping it fresh
Thank you Kat Maclennan Visual Merchandising Consultant @kat_maclennan

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