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Catching the eye: Using Visual Merchandising to Boost Sales Kat - - PowerPoint PPT Presentation
Catching the eye: Using Visual Merchandising to Boost Sales Kat - - PowerPoint PPT Presentation
Catching the eye: Using Visual Merchandising to Boost Sales Kat Maclennan Visual Merchandising Consultant @kat_maclennan Creating a red thread Creating a red thread Use of space Creating a red thread Use of space VM styles Creating a red
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Creating a red thread Use of space
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Creating a red thread Use of space VM styles
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Creating a red thread Use of space VM styles Impactful windows
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Creating a red thread Use of space VM styles Impactful windows Keeping it fresh
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Creating a red thread
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adidas
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John Lewis & Partners
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Use of space
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Plan
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Zone
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Fixtures
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Customer Journey
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Focal Points
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VM styles
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Lifestyle Merchandising
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Blocked Merchandising
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Impactful Windows
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Plinth s
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Back Drops
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Repetition
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Plants
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Keeping it fresh
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Keeping it fresh Create a marketing calendar
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Keeping it fresh Create a marketing calendar Analyse sales data to make informed decisions
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Keeping it fresh Create a marketing calendar Analyse sales data to make informed decisions Plan frequent store moves & window changes
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Creating a red thread Use of space VM styles Impactful windows Keeping it fresh
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