Creating The Perfect Giving Day Profile How to develop an engaging - - PowerPoint PPT Presentation
Creating The Perfect Giving Day Profile How to develop an engaging and eye catching profile to share with your supporters Getting Ready Define Your Goals What do you want people to feel when they view your profile? What do you
How to develop an engaging and eye catching profile to share with your supporters
○ What do you want people to feel when they view your profile? ○ What do you want the main call to action to be?
○ Do you have several photos, graphics, or videos ready?
○ How can your supporters help you make a difference?
○ As one of the first things a donor sees on your profile, make sure your logo is current and represents your brand
○ A quick one sentence overview of your
○ Add your website so donors will be able to learn more about your organization
○ Select up to 3 causes to help donors find causes they’re interested in.
○ 1500 x 500px ○ Front & Center
○ Optional but encouraged ○ Enables a real time progress bar on your profile
○ Change your text & header size
○ Bold, italicize, or underline text
○ Justify text and images to the left, right, or center of your profile
○ Bulleted or numbered lists
○ Edit in a larger window
○ Upload, crop, or rotate photos
○ Link to other pages on text or photos
○ Organize information in a table
○ Add a line to break up content
○ Familiar with HTML? Use the code editor to customize your profile
Pro Tip: Use the formatting tools in the editor to highlight the most important elements of your story
have a direct impact on your mission
Levels
Pro Tip: Add between 4-5 donation levels to your profile for the best engagement and donation flow
○ Think outside the “$25, $50, $100” box ○ How much does an item you use cost? ○ How much does it cost to help one person?
○ Add photos or stock images to show what their donation “buys”
○ Make sure the goals of your story and donation levels are aligned ○ Example: If your story is focused on a specific program or project, have your donation levels reflect how much different elements of that project cost
thank you message
donor’s email when they make a gift
Thank You Email Preview
Giving Day Branding
website to learn more
set as the contact person for your organization
create their own P2P Fundraising page to help you raise funds
receipt - can be submitted for tax reporting efforts
all their donations made
⃢ Branded Logo ⃢ Custom Cover Photo ⃢ Specific Giving Levels ⃢ Unique Story ⃢ Specific Goals ⃢ Clear Calls To Action
story help attract potential donors
donation levels
message
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Have questions? Email us at customersuccess@givegab.com