SLIDE 1
Welcome to BLOOMERANG ACADEMY THANK YOU for joining us! Bloomerang - - PowerPoint PPT Presentation
Welcome to BLOOMERANG ACADEMY THANK YOU for joining us! Bloomerang - - PowerPoint PPT Presentation
Welcome to BLOOMERANG ACADEMY THANK YOU for joining us! Bloomerang Product Chat Your Hosts Jessica Hartnagle VP of Product Management, Bloomerang Diana Otero Learning Experience Manager, Bloomerang How is this different from your typical
SLIDE 2
SLIDE 3
Your Hosts »
Jessica Hartnagle VP of Product Management, Bloomerang Diana Otero Learning Experience Manager, Bloomerang
SLIDE 4
How is this different from your typical Bloomerang Academy webinar?
SLIDE 5
Question »
How are you?
SLIDE 6
We’re in this together »
SLIDE 7
Main Topic »
How are you communicating with donors now that the landscape has changed?
SLIDE 8
Question »
Have you stopped doing anything you were previously doing?
SLIDE 9
Why do donors stay?
SLIDE 10
- 1. Donor perceives organization produces outcomes
- 2. Donor knows what to expect with each interaction
- 3. Donor receives a timely thank you
- 4. Donor receives opportunities to make views known
- 5. Donor feels like they’re part of an important cause
- 6. Donor feels his or her involvement is appreciated
- 7. Donor receives info showing who is being helped
Key drivers of donor commitment »
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
SLIDE 11
The personal touch »
Poll: How are you personally reaching out to your donors?
SLIDE 12
Question »
What are your apprehensions around reaching out to donors at this time?
SLIDE 13
- Research shows that it’s effective
- No technology/equipment barrier
- Will stand out in our impersonal, digital world
- Voicemails are just as good
- Opportunity to get to know the donor
- Scalable with help of board
members/volunteers
Why a phone call »
SLIDE 14
What are we hearing? »
Yes 41.13% No 24.19% Not yet 34.68% Yes 16.13% No 42.74% Not yet 41.13%
Have you already sent
- ut a call to action
regarding COVID-19? Do you have an Online Giving Campaign set up for COVID-19?
SLIDE 15
What are we hearing? »
1 week later 49.00% 2 weeks later 43.00% 3 weeks later 8.00% 4 weeks later 0.00% More than 4 weeks later 0.00%
How long would you wait to send out the follow-up call to action?
SLIDE 16
What are we hearing? »
I have sent 1 update talking about how we are coping with this to our donors (and thanking them) 46.00% I have sent 1 appeal (email, direct mail, etc) talking about how this crisis is impacting our beneficiaries 12.00% I have sent MULTIPLE updates and appeals 20.00% I haven’t done anything yet 22.00%
Which describes your organization?
SLIDE 17
What are we hearing? »
Everyone is on board that we must continue efforts to fundraise (safely) 66.00% Development is ready to fundraise, but the CEO is afraid we’ll upset or offend people 16.00% Development and CEO are in agreement we have to fundraise but the board is afraid we’ll upset/offend people 13.00% Someone else who isn’t part of our staff OR board is discouraging us from fundraising right now 5.00%
Which describes your organization?
SLIDE 18
Outcomes of Bloomerang Email Appeals »
Between March 8-31 we saw 930 Crisis Emails Sent by 578 customers to 2,051,309 constituents.
SLIDE 19
Outcomes of Bloomerang Online Donations »
Between March 8-31 these customers raised $2,006,276.00 via Bloomerang
- nline donation forms compared to
$655,626 during the same time period in 2019.
SLIDE 20
Example Templates »
SLIDE 21
Bloomerang Outcomes of Email Appeals»
SLIDE 22
Example Templates »
Source: Bloomerang https://bloomerang.co/resources/covid19/
SLIDE 23
We have 6 new report templates being released Monday to help you identify donors in your Bloomerang database.
New Bloomerang Reports »
SLIDE 24
What else would you like to see? Email academy@bloomerang.co
Bloomerang Resource Center »
SLIDE 25
Question »
Does this information and these resources leave you feeling more encouraged about reaching out to your donors?
SLIDE 26
"You never let a serious crisis go to waste. And what I mean by that ... it's an opportunity to do things you think you could not do before."
@StevenShattuck
- -Rahm Emanuel
Remember»
SLIDE 27
Question »
What opportunities do you think you’re going to try?
SLIDE 28
Poll »
Does your organization plan on participating in the May 5th Giving Tuesday initiative?
SLIDE 29
“According to the ancient Chinese proverb, a journey of a thousand miles must begin with a single step.”
- - John F. Kennedy
Take Action »
SLIDE 30
Your Donors Love You!
@StevenShattuck
SLIDE 31
Don’t forget - We care about all of you! And remember… We are here to help!
Email academy@bloomerang.co
SLIDE 32