New Donors You Worked So Hard to Get @fundraiserchad #donorlove - - PowerPoint PPT Presentation

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New Donors You Worked So Hard to Get @fundraiserchad #donorlove - - PowerPoint PPT Presentation

Dec 04, 2022 123 likes •1.07k views

How to Keep All Those New Donors You Worked So Hard to Get @fundraiserchad #donorlove Who is this guy? And why does he think he knows what hes talking about? career fundraiser fundraising strategy capital campaign support board

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How to Keep All Those New Donors You Worked So Hard to Get

@fundraiserchad

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#donorlove

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Who is this guy? And why does he think he knows what he’s talking about?

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career fundraiser

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fundraising strategy capital campaign support board training for small, but mighty, nonprofits conference keynotes & workshops

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AGENDA

1) Why Donor Retention Matters 2) 10 Proven Strategies to Boost Donor Retention 3) Q&A

@fundraiserchad

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@fundraiserchad

SLIDES + RESOURCES

productivefund uctivefundraising.c raising.com/res

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why donor retention matters

@fundraiserchad

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45%

Fundraising Effectiveness Project (FEP) 2018

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Credit: Campbell & Company

the pyramid

WE HAVE TO RETAIN THEM

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Credit: Agents of Good

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Trust that money follows the love.

  • John Lepp
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RETENTION > ACQUISTION

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Credit: Bloomerang

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What’s more expensive than thanking donors? Acquiring them.

  • Jen Love
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How do we fix it & change the culture at our nonprofit

  • rganizations?
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10 proven strategies to boost donor retention

@fundraiserchad

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So, you've got donors, now how are you going to keep them?

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#1 Identify those donors that are actually retainable

@fundraiserchad

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transactional vs. relational donors

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#2 Develop a well- planned donor-centric communications program

@fundraiserchad

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Let’s look at two examples …

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$3,000 donation from a $100 annual donor

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productive uctivefund fundraising.com/resource raising.com/resources

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#3 Thank promptly

and personally

@fundraiserchad

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the crazy speedy personal thank you

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SUBJECT: Thanks … Thank you so much for your recent donation to (organization)! You will receive a formal gift acknowledgment (for tax purposes) in the mail, but I wanted to personally reach

  • ut and thank you as soon as possible.

Thank you again for your generous support of (mission)! (your first name) (email signature)

productive uctivefund fundraising.com/resource raising.com/resources

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the (formal) gift acknowledgment

productive uctivefund fundraising.com/resource raising.com/resources

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Barbara

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Thank you again for your ongoing support!

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We raised We accomplished We met our goal You made a difference With your help, …

With the support of our donors,

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#4 Thank supporters more than once, and more than one way

@fundraiserchad

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Magee Rehab Hospital Foundation – Jefferson Health - Philadelphia, PA

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"The things that matter the most to donors don't depend on big budgets or big staff."

  • Caoileann Appleby
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#5 Call all first time

donors of $100+ & all renewing donors of $500+

@fundraiserchad

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“Asking a donor why she

  • r he gave a first gift to us

will likely lead to an amazingly revealing conversation.”

  • Ahern & Joyaux (Keep Your Donors)
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call script

Hi (donor’s name). I’m _____________ (your name) from ____________ (charity). I’m calling today to thank you for your recent donation. It means so much and we wanted to tell you personally how grateful we are. [pause] If you have just a few seconds, I’d love to know what prompted your gift? [pause] Thank you for taking the time to speak with me today. Have a wonderful day!

productive uctivefund fundraising.com/resource raising.com/resources

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Who is best suited to make these calls?

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#6 Report

  • n impact

@fundraiserchad

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the impact letter

productive uctivefund fundraising.com/resource raising.com/resources

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A thank-you letter reaffirming the difference that their donations made increased average gifts by 60% without reducing response rate in comparison to a control group of donors who did not receive this thank-you communication.

  • Jen Shang
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  • ther touch points
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productive uctivefund fundraising.com/resource raising.com/resources

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most effective = immersive experiences

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@fundraiserchad

#7

THASKING

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Buddy up … make

  • nline donations &

report back on your experience.

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#8 Encourage

feedback & complaints

@fundraiserchad

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“What could we be doing better?”

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#9 Harness the

power of video

@fundraiserchad

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#10 Develop close

relationships with your donors

@fundraiserchad

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People give to people

that they know, like and trust

People KEEP GIVING to people that they know, like and trust

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But we’re a really small nonprofit … we don’t have the ________ to do this!!!

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Don’t worry about being SMALL, worry about being SILENT.

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The best way to get started …

@fundraiserchad

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DONOR TOUCH POINT MAPPING

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keynotes & workshops

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further learning

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@fundraiserchad

ques questi tion

  • ns
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@fundraiserchad

ques questi tion

  • ns

productivefund uctivefundraising.c raising.com/res

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