Industry Landscape and Diner Trends UNILEVER FOOD SOLUTIONS A brief - - PowerPoint PPT Presentation

F&B in Myanmar Industry Landscape and Diner Trends

UNILEVER FOOD SOLUTIONS

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A brief intro…

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Unilever Food Solutions is in Food since the 1880s We partner with global and local

• perators. Present in 74 countries.

OUR BRANDS OUR SERVICES UNILEVER FOOD SOLUTIONS GLOBAL WHO WE ARE

Marketing Support Culinary Expertise

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Our Partners in MM

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2012 Food Solutions Entry

2013

Chefmanship showcase with SEA Games collaboration

2014-2015

Chefmanship Centre set up

2016

Chef school to train next gen Work with MRA to do ‘Your Restaurant Tmr’ Seminar Series Launch of UFS chef Facebook

2017

Partner with city council on hawker relocation

NO 1 Partner of Chefs

UFS 2020

Journey to become Myanmar’s No 1. Chef Partner.

Well-loved Kitchen Ingredients. Deep Food Service Footprint. Better, safer food for Myanmar.

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MM’s Out-of-Home Eating Landscape

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Map of Food Establishments in Myanmar

Fried rice Fried noodles (Khaut swel kyaw) Tom yam soup Fried chicken with paprika Fish head soup (Local food) Chicken curry (Kyat kachin chat) Sour and spicy chicken (Local food) Steamed fish with lime Fish curry (Local food)

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

Sweet and sour chicken (Kyat cho chin)

Asian/local dishes are Favourites in Hotels

Top dishes- Hotels

% of respondents choosing the dish among their top five selling dishes

59% 36% 36% 15% 15% 13% 11% 8% 6% 6%

Pork curry (Local food) Chicken curry (Local food) Fried rice with chickpeas (Local food) Shan noodles (Local food) Tom yam soup Mutton curry Pizza Steamed fish with lime Kyay oh (Local food)

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

Fried noodles (Khaut swel kyaw)

Myanmar and Asian Cuisine Make Up Top Dishes in Restaurants

16% 16% 15% 13% 12% 12% 11% 11% 11% 9%

% of respondents choosing the dish among their top five selling dishes

Top dishes- Restaurants

Paratha Fried Rice – with Chickpeas (Local food) Fried Bread Twin Stick Fried Noodle (Khaut Swel Kyaw) Samosa Fish Soup with Rice Noodle (Local food - Mohinga) Tom Yum Soup Salad – (Local food

• Nangyi Thoke)

Fried Chicken with Paprika

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

Shan Noodles

Some Top Dishes Inspired by Indian, Chinese Cuisine; Others are local

30%

% of respondents choosing the dish among their top five selling dishes

29% 20% 18% 17% 17% 16% 16% 12% 12%

Top dishes- Local Eateries

Cake with Cream Pudding Fried Chicken with Paprika Cookie Butter Cake/ Bread with Butter Shan Noodles (Local food) Fried Ribs Pashuu Spicy Fried Rice (Local food) Fried Chicken Chop

#1 #2 #3 #4 #5 #6 #7 #8 #9 #10

Baguette

% of respondents choosing the dish among their top five selling dishes

75% 15% 14% 14% 12% 11% 9% 9% 8% 8%

Bakeries are a mix of sweet and savoury

Top dishes- Bakeries

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Day in the Life of a Diner

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Breakfast Lunch Dinner Supper Tea Time

Fried Rice or Mote Hin Khar (500ks) /Shan Noodle (1000) from Streetstall Home cooked Lunch box or curry at MM LET (3000ks) Restaurant with variety (4000- 6000ks) Dinner @ Home Instant noodles and bread (from bakery (300-1000ks) at home. Men: Beergarden for beer and bbq/stirfry (3000-5000ks) Restaurant with Variety (4000-8000ks) Optional: Teashop for Naan, noodle salad, spring roll, Pork sticks at street stall, (1500-3000ks)

OOH eating focused on teatime/supper(men) for weekdays, at LETs. Restaurants are a once-a-week OCCASION. OOH eating throughout the day Restaurants are THE NORM.

Restaurant (6000 -15000 ks) Local Office Worker Wage 300-800USD/mth

Weekend Weekend

Hotel Buffet or Home- prepared meal by helper Optional: Cakes and coffee/tea at Western Chain/Cafes (3000-8000 ks) Restaurant (8000 -25000 ks) Bars, Clubs (6000-25000ks) Brunch/Dim Sum restaurant (8000- 12000ks) Expat/Repat/Tourist Wage >3000 USD/mth

Weekend