How to make and start your B2B podcast Tom Idle Journalist and - - PowerPoint PPT Presentation

▶

Feb 19, 2023 392 likes •662 views

How to make and start your B2B podcast Tom Idle Journalist and Producer Thirty Seven is a journalist-led content creation agency. Weve reached peak podcast 861,295 podcasts in existence today 250,000 new shows debuted in 2019 almost

SLIDE 1

How to make and start your B2B podcast

Tom Idle Journalist and Producer

SLIDE 2

Thirty Seven is a journalist-led content creation agency.

SLIDE 3

We’ve reached peak podcast

SLIDE 4

861,295 podcasts in existence today

SLIDE 5

250,000 new shows debuted in 2019 — almost double the number launched in 2018

SLIDE 6

Half of all the podcasts in existence were created in the last two years alone First 6 days of 2020: 54 new series, 53,922 new episodes

SLIDE 7

Types of podcast Stories Instructional Interviews Discussions and conversations Capture live events Magazine/radio shows

SLIDE 8

Why I started a podcast

I’m a keen listener and podcast fan I had a new business to promote Nobody else was doing it Storytelling is what I do

SLIDE 9

My podcast

SLIDE 10

My podcast

3,000+ plays per month, across 4 episodes Sustainable sponsorship Brand reach (60+ different countries) Brand loyalty (38% repeat listeners)

SLIDE 11

My process Plan Script Interview Record Edit Broadcast

SLIDE 12

The practical stuff

SLIDE 13

A decent recording device is crucial

SLIDE 14

Make editing simple

SLIDE 15

Find a decent host and consider presenter training

SLIDE 16

Find somewhere quiet

SLIDE 17

Sign up to iTunes

SLIDE 18

Share everywhere

SLIDE 19

Plan ahead Be consistent Apple is king Make it fun (but professional) Make it evergreen Be sure to promote the hell out of it Look at your data Make it pay

Secrets to success

SLIDE 20

The downsides (and why I’m not still running my podcast)

SLIDE 21

It takes a lot of time …and ideas …and energy Competing for real attention is tough

SLIDE 22

But podcasts are great

SLIDE 23

The Better Business Show archive lives on (100+ plays per month) Great investment New connections New revenue New, more engaged audience

SLIDE 24

Find the experts, don’t go it alone!

SLIDE 25

How to make and start your B2B podcast

Thirty Seven is a journalist-led content creation agency.

We’ve reached peak podcast

861,295 podcasts in existence today

250,000 new shows debuted in 2019 — almost double the number launched in 2018

Half of all the podcasts in existence were created in the last two years alone First 6 days of 2020: 54 new series, 53,922 new episodes

Types of podcast Stories Instructional Interviews Discussions and conversations Capture live events Magazine/radio shows

Why I started a podcast

I’m a keen listener and podcast fan I had a new business to promote Nobody else was doing it Storytelling is what I do

My podcast

My podcast

3,000+ plays per month, across 4 episodes Sustainable sponsorship Brand reach (60+ different countries) Brand loyalty (38% repeat listeners)

My process Plan Script Interview Record Edit Broadcast

The practical stuff

A decent recording device is crucial

Make editing simple

Find a decent host and consider presenter training

Find somewhere quiet

Sign up to iTunes

Share everywhere

Plan ahead Be consistent Apple is king Make it fun (but professional) Make it evergreen Be sure to promote the hell out of it Look at your data Make it pay

Secrets to success

The downsides (and why I’m not still running my podcast)

It takes a lot of time …and ideas …and energy Competing for real attention is tough

But podcasts are great

The Better Business Show archive lives on (100+ plays per month) Great investment New connections New revenue New, more engaged audience

Find the experts, don’t go it alone!

Thank you