YOU The Secrets to Monetizing Your Podcast THE MOM HOUR Top 10 - - PowerPoint PPT Presentation

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YOU The Secrets to Monetizing Your Podcast THE MOM HOUR Top 10 - - PowerPoint PPT Presentation

Jul 03, 2023 199 likes •419 views

LET YOUR PODCAST MEAGAN FRANCIS + SARAH POWERS WORK FOR YOU The Secrets to Monetizing Your Podcast THE MOM HOUR Top 10 Parenting Podcast 4.5 years | 300+ episodes | 150+ brand partners LIFE, LISTENED Production & Creative

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SLIDE 1 MEAGAN FRANCIS + SARAH POWERS

LET YOUR PODCAST WORK FOR

YOU

The Secrets to Monetizing Your Podcast

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SLIDE 2

WHO WE ARE

THE MOM HOUR

Top 10 Parenting Podcast

4.5 years | 300+ episodes | 150+ brand partners

LIFE, LISTENED

Production & Creative Services

new show development | sponsorship packages

MEAGAN + SARAH

2w3 ENFP + 1w9 ISTJ

8 kids | 2 businesses | 7 years collaborating

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Making Money From Podcast Sponsorship

QUESTIONS WE'LL ADDRESS TODAY

Blissdom 2019 | Make Your Podcast Work For You

How do I find sponsors? What do I charge? How do I DO it? How do I KEEP DOING it? Am I ready? How do I know?

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Myths vs. Truths

CLAIM: Only shows with 100k+ dl/ep can make money from sponsors

TRUTH: Nope. (More on downloads soon!)

CLAIM: You have to sign with a big network or agency to get sponsors

TRUTH: Direct sales are a great way to get started, and some agencies happily work with smaller shows.

CLAIM: You have to sell your soul and promote products you don't believe in

TRUTH: No way. In fact, the products you already use and love are your FIRST potential sponsors!

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OF ALL PODCASTS HAVE FEWER THAN 1,200 DOWNLOADS PER EPISODE

80%

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1. PUBLISHING SCHEDULE

Do you know when your show will drop, down to the day, for the next six months? If not, create a plan.

6 Things As Important As Audience Size

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2. EPISODE FORMAT

Do episodes follow the same general format? Are there breaks built in for promotion? Is the length consistent and are episode types clear to listeners?

6 Things As Important As Audience Size

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3. SOUND QUALITY

Doesn't have to be perfect. Does have to be the very best you can achieve, consistently, with your budget.

6 Things As Important As Audience Size

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4. VISIBILITY & DISTRIBUTION

Are your show notes easily discoverable? Are you on all the major distribution platforms?

6 Things As Important As Audience Size

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SLIDE 10

5. BIGGER BRAND PICTURE

Are you clear about how your podcast fits into the other work you do? Can you tell the podcast's story? Can you tell the not-the-podcast story?

6 Things As Important As Audience Size

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6. KNOWING YOUR AUDIENCE

Have you surveyed them? Do they know how to reach you, and do you reply? Do you know the hard stats AND the softer demographics?

6 Things As Important As Audience Size

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SLIDE 12 2015 2016 2017 2018 2019 60 40 20

What Happened In The Spring Of 2017?

2 years, 100 episodes In 5,000 downloads per episode Working with one agency, approached by others First audience survey & used results to tell our story

YOU CAN ACCELERATE WHAT TOOK US TWO YEARS TO ACCOMPLISH

# of unique brands who paid The Mom Hour for advertising

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Am I Ready For Sponsors?

CHECKLIST FOR PODCAST MONETIZATION Publishing consistently on a predictable schedule with good sound quality Understand your stats, your audience, and how the podcast fits into your brand Recording schedule and show format provide room for promotional spots

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Now What?

FINDING SPONSORS

EXISTING RELATIONSHIPS

Blog & social brand partners can convert (but you'll have to hold their hand) Affiliates & PR pitches

RESEARCH & RECON

Who is already advertising on podcasts? What types of advertisers do you hear on shows similar to yours?

AGENCIES & COLLECTIVES

May have a size minimum Doesn't hurt to send your media kit & set up a phone call Understand exclusives & contracts

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Now What?

PRICING & PACKAGING

$18-25? $25-40? $20-50? First real sponsor package we sold had a $198 CPM Industry "standard" CPM (cost to reach 1,000 listeners) Pricing Tip: Pick a number that feels worthy of your time, then build a package around that number.

EMAIL BLOG SOCIAL

SPEAKING

VIDEO

CUSTOM CONTENT

EVENTS

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Pricing Questions To Ask Before You Hit

SEND

WHAT WILL THE MARKET BEAR?

Podcast advertising is still largely untested. Everyone is experimenting and you can too.

AM I LIKELY TO OVERDELIVER?

CPM campaigns expect CPM results. If you're planning on giving more, you can charge more.

WHAT'S THE WORST THAT COULD HAPPEN?

Have enough courage to quote a higher rate a few times to see what happens. (Don't claim failure after your first "no"!)

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Flow Of A Sponsor Campaign

THIS IS THE SAME WHETHER IT'S ONE AD OR SIX

SALES

Agreement on pricing & deliverables Basic contract signed Invoice & payment terms

CREATIVE

Talking points from brand "Scripting" your personalized delivery Recording & editing

REPORTING

Proof of performance Downloads after 30 days

DELIVERY

Podcast ad runs Other deliverables (social, blog, email) drop as scheduled

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Renewals & Growth

CONSTANTLY RE-EVALUATING, IMPROVING PROCESSES, & RAISING RATES

SALES CREATIVE REPORTING DELIVERY

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Being RELIABLE makes you monetize-able! Use your track record as a professional influencer and apply it to this new medium (you’ll be way ahead of most).

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Questions?

MEAGAN FRANCIS & SARAH POWERS

SLIDES FOR DOWNLOAD

lifelistened.com/blissdom

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@themomhour @lifelistened @meaganfrancis + @powersofmine

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