audioBoom Creative advertising solutions for digital audio What is - - PowerPoint PPT Presentation

audioBoom

Creative advertising solutions for digital audio

• A digital audio programme usually 30 minutes long.
• Entertainment, news, sports, true crime & society

genres are most popular

• 60% mobile, 36% desktop & 4% tablet
• Available on podcast platforms including iTunes &

web embeds & social media

• Free to listen for user - ad supported model

What is a podcast?

Podcast Platforms audio ads & sponsorships Twitter & Facebook video & audio plus companion ads Embed Players video & audio plus companion ads

Where are podcasts distributed?

Engaged Audiences

77% support podcast advertising 33% listeners consume 7+ podcasts per week 75% Podcast listeners are aged 18 -44 58% Male 42% Female Affluent Listeners: Median income $63,000

$$$

Sources : Edison “Infinite Dial” Survey, RAJAR Midas Survey & audioBoom UK Survey

How can Publishers optimise podcasting?

Brands can buy advertising space and sponsorship on the world’s biggest broadcasters, publishers and original podcasts. Over 70 million listens per month are generated through audioBoom.

Podcast advertising solutions

Live Reads Branded Content Spot Advertising

PODCAST ENGAGEMENT

Podcasting has become one of the newest and most exciting medium for brands to connect with their audiences audioBoom UK survey of 2,646 podcast fans in March 2017

• 77% of listeners support podcast advertising
• Almost 40% have bought / tried or researched

something a host a s recommended

• 34% have a positive attitude to brands mentioned

in podcasts regularly

• Nearly 7% went to see the film after hearing the ad

Making your own podcasts

Brands are using podcasts to engage and build its own audience directly. AudioBoom Creative is the branded content arm of AudioBoom. In-house production teams with years of radio experience at NPR, BBC, MTV Radio and dedicated production studios in New York, Los Angeles, London and Melbourne

For more info visit choose.audioboom.com