2% 13% 15% 18% 44% 42% 40% 52% 62% 61% 56% 78% 77% 81% - - PowerPoint PPT Presentation

▶
2 13 15 18 44 42 40 52 62 61 56 78 77 81 78 83 87 sta
SMART_READER_LITE
LIVE PREVIEW

2% 13% 15% 18% 44% 42% 40% 52% 62% 61% 56% 78% 77% 81% - - PowerPoint PPT Presentation

May 13, 2023 8 likes •198 views

PRTS7 Total 2% 13% 15% 18% 44% 42% 40% 52% 62% 61% 56% 78% 77% 81% 78% 83% 87% Sta Station Listening tion Listening P Pla latf tfor orms ms Tota otal Other 3% NPR apps 3% AM/FM radio at Podcasts home/work/school

slide-1
SLIDE 1
slide-2
SLIDE 2
slide-3
SLIDE 3
slide-4
SLIDE 4
slide-5
SLIDE 5

PRTS7 Total

2% 13% 15% 18% 44% 42% 40% 52% 62% 61% 56% 78% 77% 81% 78% 83% 87%

slide-6
SLIDE 6
slide-7
SLIDE 7

AM/FM radio at home/work/school 32% AM/FM radio in car 42% Computer stream 12% Mobile stream 5% Podcasts 4% NPR apps 3% Other 3%

Traditional: 74% Dig Digital: 24%

Sta Station Listening tion Listening P Pla latf tfor

  • rms

ms

Traditional: 78% Dig Digital: 19%

Tota

  • tal
slide-8
SLIDE 8

AM/FM radio at home/work/school 13% AM/FM radio in car 51% Computer stream 13% Mobile stream 7% Podcasts 7% NPR apps 7% Other 2%

Traditional: 64% 4% Dig Digital: 34%

Sta Station Listening tion Listening P Pla latf tfor

  • rms

ms

Traditional: 67% Dig Digital: 30%

Gen Y Gen Y

slide-9
SLIDE 9
slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12
slide-13
SLIDE 13

Smart Speaker Ownership

13% 12% 12% 11% 11% 11% 12% 11% 8% 11% 12% 11% 0% 20% 40% 60% 80% 100% Asian African-American Hispanic Caucasian Silent Boomers Gen X Millennials Gen Z Female Male Total

slide-14
SLIDE 14
slide-15
SLIDE 15

Podcasting/On Demand Audio

Monthly

41% 39% 28% 51% 40% 42% 73% 60% 39% 18% 42% 0% 25% 50% 75% 100%

Total AAA Classical N/T Men Women Gen Y Gen X Boomers Silent Members

slide-16
SLIDE 16

Podcasting Momentum

Among those who listen to podcasts monthly

More 34% Less 8% Same -A lot 17% Same - Not a lot 41%

Listening More

20% 31% 39% 45% 39% 29% 38% 26% 33% 34%

0% 10% 20% 30% 40% 50% Silent Boomers Gen X Gen Y Women Men News/Talk Classical AAA Total

slide-17
SLIDE 17

7% 8% 10% 11% 12% 14% 14% 18% 18% 22% 24% 24% 31% 49% 51% 0% 20% 40% 60%

Travel Sports Environmental issues Psychology Food Business & finance Tech news Music topics Other TV, film, pop culture Comedy Fine arts & culture Science News, current events, politics Radio shows that aired

Podcast Types

Among those who listen to podcasts monthly Listened to on a regular basis

slide-18
SLIDE 18

Top “Other” Podcast Types

Among those who listen to podcasts monthly Listened to on a regular basis

slide-19
SLIDE 19