Grow Your Audience 3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively)
• What 3 Channels (Besides iTunes, Google Podcasts, and What You’ll Spotify) Your Podcast Should Be On To Get The Maximum Learn Reach • How Each Channel Is Different From The Others (And Why That Matters) • How To Most Effectively Use Each Of Those Channels To Grow Your Audience
• You’re going to get actionable content even if you don’t buy This Will Be anything Different • I’m absolutely going to show you how to use repurpose.io to Than Most make all of this easier, but you’ll be able to do it with or Webinars without the software
Speaking Of Which I wanted to tell you about some bonuses you’ll get if you decide repurpose.io is right for you today
• repurpose.io makes it super simple to get your podcast into all the places it needs to be with just a few clicks • You decide where you want your show to go, and it puts it there for you • It even turns your audio podcast into a video for use on YouTube and Facebook (and uploads it there for you)
• 17% Discount Off of the Regular Price of our Content Marketer plan (Normally $240 per year — ONLY $199/year ) Buy Before • Lifetime access to Simple Podcast Press - Podcast to The Webinar WordPress automation plugin + Podcast Player ($388 value) Ends To Also • Lifetime access to Simple Social Press - Facebook Live to Get These WordPress automation plugin ($388 value) Great Bonuses • The first 5 people who buy on the webinar will get a 30 minute Skype call with me, where I’ll help you setup the software and share my favourite repurposing strategies repurpose.io/webinaroffer
So First, Who Is This Right For?
You have a podcast, but you want to make sure that you are heard in as many places as possible
You know that time is more valuable than money, and want to make sure you never waste either
You’ve tried to “be everywhere” but didn’t get results from anywhere except iTunes
• We’ll Go For 60 Minutes Here’s How Today Will • Plenty of time for Q&A at the end Go • There will be a replay and link to download Slide Deck, stick around to get it
About Hani • I live in Toronto, Canada, father of 2 girls, and love taking ninja class with my wife and daugthers! • My 9 year old has already created and edited her first YouTube video, recorded a few (unreleased) podcasts, and even has her own WordPress blog • In the past 5 years, I’ve created 6 different automation tools for content creators with 5000+ users
So Why Do We Need To Repurpose Our Podcasts?
• It provides you one of the best opportunities to connect with Podcasting your audience in the most personal way possible, but… is amazing! • There are still a lot of people who don’t listen to podcasts the traditional way who would still love your show • Putting your show in other places where people hang out who wouldn’t normally listen to podcasts means you get the most amount of reach (and creates the perception of “being everywhere”)
Here Are The 3 Places Your Podcast Must Be To Maximize Your Reach
The 3 Places Your website
• YouTube is the number 2 search engine in the world (over 3 Why billion searches per month) YouTube? • Almost 5 billion videos are watched on YouTube every single day • YouTube gets over 30 million visitors per day
• The average mobile viewing session lasts more than 40 Why minutes!!!!!!! YouTube? • The total number of hours of video watched on YouTube (More Reasons) each month — 3.25 billion
The interesting thing about YouTube viewers is that they don’t always *watch* Many YouTube viewers will click play and then go on with whatever they’re doing — they’re happy to just listen, if it’s interesting
But that doesn’t mean you should ignore the visuals… It is YouTube after all
Ok, Here’s What To Do…
Convert the audio into a full length moving/dynamic video (not just a static image with audio) *Click here to see a sample*
Include a call-to-action and link within the first two lines of your YouTube description (that way they’re visible without the viewer having to click the “show more” button on YouTube) Include the http:// so the link will be clickable
• Use Google Adwords Keyword Planner (free) Do your keyword • Choose one main keyword and up to 9 other related research to keywords find highly • Make sure your title includes your main keyword (ideally searched / near the beginning of the title) low competition • If you can include a related keyword in the title, that’s a keywords bonus • Include your primary and related keywords in your description (but don’t overdo it) • Add your keywords as YouTube tags when uploading your video
Upload your transcript to YouTube (you can use a services like rev.com, temi.com, or otter.ai to get your podcast transcribed)
Add all episodes into a single playlist and order the playlist from oldest to newest so listeners can listen in order (this will get you multiple views, as opposed to a single video view)
Monitor your YouTube stats to see how many views each episode gets and how long they’re watching for (this will tell you what content your audience is most interested in… and these analytics are better than the ones in iTunes)
To actually get your podcast on YouTube, you have a few options
• You’ll need some decent video editing software Option 1: Produce It • You’ll have to put together your audio with a video on Yourself that software — might require expensive plugins • Takes a lot of time (do you have a lot of spare time???)
• Expensive! Video editors are incredible, but they charge Option 2: what they’re worth Hire • They’ll give you the video, and you’ll still have to deal Someone with uploading it to YouTube
• Very inexpensive (remember the webinar bonus?) Option 3: Use • Super easy to use repurpose.io • Doesn’t require any video editing experience • Posts to YouTube for you (including your already published episodes) Let’s Check It Out
Repurpose.io saves my team hours each week. It automatically creates beautiful videos for each EOFire episode and publishes them to YouTube and Facebook! - John Lee Dumas, EOFire.com
Moving everything [podcast] to Youtube is gonna be game Here’s a testimonial. The size of the box should expand changing. Just in the last couple days I've gotten over a vertically depending on the amount of text in the testimonial hundred views and in the last 60 minutes... 30 views!!! box. You can simply click on the shape and drag to expand. - Joe Pardo, superjoepardo.com
• Facebook LOVES videos (they’re trying to compete with Why Google and YouTube) Facebook? • Native videos on Facebook have 10 times higher reach compared to YouTube links • Facebook videos have increased 360% across everyone’s news feeds • 8 billion daily views for Facebook Video = 100% growth in 6 months • 100 million hours of Facebook videos are watched every day
Facebook users are passionate!
• 60% of podcast listeners frequent social media platforms Know Your several times a day (higher than the national average) Audience • While on Facebook, most people don’t want to click links that take them away from Facebook (they’re there to be entertained, watch videos, look at pics, connect with family and friends) • By having video content natively uploaded to Facebook, people can start listening right away without leaving Facebook — plus they can continue watching while they scroll their newsfeed (this is a new feature, but it’s awesome!)
Ok, Here’s What To Do…
Convert the audio into a full length moving/dynamic video (not just a static image with audio) This can be the same video you used for YouTube
Upload the video to your Facebook page to get video analytics like views, average time watched, etc. (make sure you change the date to reflect when the episode was published on iTunes)
Share the post from your Page to your personal profile for even more reach (all views will be tracked as part of the original video)
Tag guests in the comments so they get notified They’re more likely to share that way, getting you extra reach
85% of Facebook Videos are viewed without sound, so having a dynamic video (especially an animated waveform) will encourage users to turn on sound to listen
Upload a transcript to Facebook so it appears as a closed-caption on top of the video — that will help with people who don't turn the sound on
Include a call to action and link in your Facebook Post description — send people to the notes page of that episode or to a free giveaway landing page so they can join your email list
Here’s how to do to publish to Facebook using repurpose.io
I'm in love! Such a great tool. I use it to publish my Podcast to both YouTube and Facebook. It ROCKS! - Mark Asquith, excellence-expected.com
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