Grow Your Audience 3 Places Your Podcast Must Be To Maximize Your - - PowerPoint PPT Presentation

Grow Your Audience

3 Places Your Podcast Must Be To Maximize Your Reach (And How To Use Each Effectively)

What You’ll Learn

• What 3 Channels (Besides iTunes, Google Podcasts, and

Spotify) Your Podcast Should Be On To Get The Maximum Reach

• How Each Channel Is Different From The Others (And Why

That Matters)

• How To Most Effectively Use Each Of Those Channels To

Grow Your Audience

This Will Be Different Than Most Webinars

• You’re going to get actionable content even if you don’t buy

anything

• I’m absolutely going to show you how to use repurpose.io to

make all of this easier, but you’ll be able to do it with or without the software

Speaking Of Which

I wanted to tell you about some bonuses you’ll get if you decide repurpose.io is right for you today

• repurpose.io makes it super simple to get your podcast into

all the places it needs to be with just a few clicks

• You decide where you want your show to go, and it puts it

there for you

• It even turns your audio podcast into a video for use on

YouTube and Facebook (and uploads it there for you)

Buy Before The Webinar Ends To Also Get These Great Bonuses

• 17% Discount Off of the Regular Price of our Content

Marketer plan (Normally $240 per year — ONLY $199/year)

• Lifetime access to Simple Podcast Press - Podcast to

WordPress automation plugin + Podcast Player ($388 value)

• Lifetime access to Simple Social Press - Facebook Live to

WordPress automation plugin ($388 value)

• The first 5 people who buy on the webinar will get a 30

minute Skype call with me, where I’ll help you setup the software and share my favourite repurposing strategies

repurpose.io/webinaroffer

So First, Who Is This Right For?

You have a podcast, but you want to make sure that you are heard in as many places as possible

You know that time is more valuable than money, and want to make sure you never waste either

You’ve tried to “be everywhere” but didn’t get results from anywhere except iTunes

Here’s How Today Will Go

• We’ll Go For 60 Minutes
• Plenty of time for Q&A at the end
• There will be a replay and link to download Slide Deck, stick

around to get it

About Hani

• I live in Toronto, Canada, father of 2 girls,

and love taking ninja class with my wife and daugthers!

• My 9 year old has already created and

edited her first YouTube video, recorded a few (unreleased) podcasts, and even has her own WordPress blog

• In the past 5 years, I’ve created 6 different

automation tools for content creators with 5000+ users

So Why Do We Need To Repurpose Our Podcasts?

Podcasting is amazing!

• It provides you one of the best opportunities to connect with

your audience in the most personal way possible, but…

• There are still a lot of people who don’t listen to podcasts the

traditional way who would still love your show

• Putting your show in other places where people hang out

who wouldn’t normally listen to podcasts means you get the most amount of reach (and creates the perception of “being everywhere”)

Here Are The 3 Places Your Podcast Must Be To Maximize Your Reach

The 3 Places

Your website

Why YouTube?

• YouTube is the number 2 search engine in the world (over 3

billion searches per month)

• Almost 5 billion videos are watched on YouTube every single

day

• YouTube gets over 30 million visitors per day

Why YouTube?

(More Reasons)

• The average mobile viewing session lasts more than 40

minutes!!!!!!!

• The total number of hours of video watched on YouTube

each month — 3.25 billion

The interesting thing about YouTube viewers is that they don’t always *watch*

Many YouTube viewers will click play and then go on with whatever they’re doing — they’re happy to just listen, if it’s interesting

But that doesn’t mean you should ignore the visuals… 
 It is YouTube after all

Ok, Here’s What To Do…

Convert the audio into a full length moving/dynamic video (not just a static image with audio) *Click here to see a sample*

Include a call-to-action and link within the first two lines of your YouTube description (that way they’re visible without the viewer having to click the “show more” button on YouTube) Include the http:// so the link will be clickable

Do your keyword research to find highly searched / low competition keywords

• Use Google Adwords Keyword Planner (free)
• Choose one main keyword and up to 9 other related

keywords

• Make sure your title includes your main keyword (ideally

near the beginning of the title)

• If you can include a related keyword in the title, that’s a

bonus

• Include your primary and related keywords in your

description (but don’t overdo it)

• Add your keywords as YouTube tags when uploading your

video

Upload your transcript to YouTube

(you can use a services like rev.com, temi.com, or otter.ai to get your podcast transcribed)

Add all episodes into a single playlist and order the playlist from oldest to newest so listeners can listen in order

(this will get you multiple views, as opposed to a single video view)

Monitor your YouTube stats to see how many views each episode gets and how long they’re watching for

(this will tell you what content your audience is most interested in… and these analytics are better than the ones in iTunes)

To actually get your podcast on YouTube, you have a few options

Option 1: Produce It Yourself

• You’ll need some decent video editing software
• You’ll have to put together your audio with a video on

that software — might require expensive plugins

• Takes a lot of time (do you have a lot of spare time???)

Option 2: Hire Someone

• Expensive! Video editors are incredible, but they charge

what they’re worth

• They’ll give you the video, and you’ll still have to deal

with uploading it to YouTube

Option 3: Use repurpose.io

• Very inexpensive (remember the webinar bonus?)
• Super easy to use
• Doesn’t require any video editing experience
• Posts to YouTube for you (including your already

published episodes)

Let’s Check It Out

Repurpose.io saves my team hours each week. It automatically creates beautiful videos for each EOFire episode and publishes them to YouTube and Facebook!

• John Lee Dumas, EOFire.com

Here’s a testimonial. The size of the box should expand vertically depending on the amount of text in the testimonial

• box. You can simply click on the shape and drag to expand.
• Joe Pardo, superjoepardo.com

Moving everything [podcast] to Youtube is gonna be game

• changing. Just in the last couple days I've gotten over a

hundred views and in the last 60 minutes... 30 views!!!

Why Facebook?

• Facebook LOVES videos (they’re trying to compete with

Google and YouTube)

• Native videos on Facebook have 10 times higher reach

compared to YouTube links

• Facebook videos have increased 360% across everyone’s

news feeds

• 8 billion daily views for Facebook Video = 100% growth in 6

months

• 100 million hours of Facebook videos are watched every day

Facebook users are passionate!

Know Your Audience

• 60% of podcast listeners frequent social media platforms

several times a day (higher than the national average)

• While on Facebook, most people don’t want to click links

that take them away from Facebook (they’re there to be entertained, watch videos, look at pics, connect with family and friends)

• By having video content natively uploaded to Facebook,

people can start listening right away without leaving Facebook — plus they can continue watching while they scroll their newsfeed (this is a new feature, but it’s awesome!)

Ok, Here’s What To Do…

Convert the audio into a full length moving/dynamic video (not just a static image with audio)

This can be the same video you used for YouTube

Upload the video to your Facebook page to get video analytics like views, average time watched, etc.

(make sure you change the date to reflect when the episode was published on iTunes)

Share the post from your Page to your personal profile for even more reach

(all views will be tracked as part of the original video)

Tag guests in the comments so they get notified

They’re more likely to share that way, getting you extra reach

85% of Facebook Videos are viewed without sound, so having a dynamic video

(especially an animated waveform)

will encourage users to turn on sound to listen

Upload a transcript to Facebook so it appears as a closed-caption on top of the video — that will help with people who don't turn the sound on

Include a call to action and link in your Facebook Post description — send people to the notes page of that episode or to a free giveaway landing page so they can join your email list

Here’s how to do to publish to Facebook using repurpose.io

I'm in love! Such a great tool. I use it to publish my Podcast to both YouTube and Facebook. It ROCKS!

• Mark Asquith, excellence-expected.com

Here’s a testimonial. The size of the box should expand vertically depending on the amount of text in the testimonial

• box. You can simply click on the shape and drag to expand.
• Bo Kauffmann, winnipeghomefinder.com

I posted a recent podcast episode on my facebook page (which has 2100 followers). WITHOUT boosting it or promoting it, it has so far reached 1700 people, and viewed by over 300

Your website

But wait, isn’t this

• bvious?

You’d be surprised how many people don’t have a website for their podcast!

Why Should This Go On Your Website?

• SEO, SEO, SEO
• It’s a one click play for non-technical users who don’t know

what a podcast is (or have never used iTunes, Stitcher, or Google Play)

• It’s a content channel for your brand — why wouldn’t you want

it included on your site?

• You can’t collect email addresses on Facebook or YouTube —

so having it on your site allows you to grow your email list

• Some people prefer to read blogs (text content) — so providing

a transcript makes this even more powerful

Ok, Here’s What To Do…

Make it super easy to listen by having the player near the top of the page with a clear PLAY button

Make sure your player is mobile friendly (2/3 of podcasts are listened to on a mobile phone or tablet)

Make it easy for them to subscribe to your podcast on iTunes, Stitcher, and Google Play by adding buttons close to the player (where their focus is)

Include an opt-in box close to the player so you can engage with them further and send them emails about new episodes, products, or services you’re offering

Give them a reason to visit your show notes page

• Benefit 1: Key takeaways with timestamps. Most listeners are

coming back to your site to re-listen to an episode. By adding the key points with clickable timestamps on the show notes page, they’re more likely to show up (and opt-in)

• Benefit 2: Add full transcripts (or a detailed summary with links

to resources) — this also helps with SEO

Optimize your post for SEO (Yoast SEO plugin helps if you’re using WordPress)

Simple Podcast Press does this all for you (one of the bonus WordPress plugins)

Here are the places you must be

Your website

If you feel like repurpose.io would save you time and money while growing your podcast audience, I have some bonuses for you Bonus Expires: Friday at midnight Eastern Time 
 (let’s go through those again)

Buy Before The Webinar Ends To Also Get These Great Bonuses

• 17% Discount Off of the Regular Price of our Content

Marketer plan (Normally $240 per year — ONLY $199/year)

• Lifetime access to Simple Podcast Press - Podcast to

WordPress automation plugin + Podcast Player ($388 value)

• Lifetime access to Simple Social Press - Facebook Live to

WordPress automation plugin ($388 value)

• The first 5 people who buy on the webinar will get a 30

minute Skype call with me, where I’ll help you setup the software and share my favourite repurposing strategies

repurpose.io/webinaroffer