How to Rank Your Website on Page #1 of Google SEARCH ENGINE - - PowerPoint PPT Presentation

SEARCH ENGINE OPTIMISATION (SEO)

How to Rank Your Website on Page #1 of Google

Academy Equinet

What is SEO?

Search Results

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Search Engine Optimisation is the process of optimising a website to rank prominently on the organic search results.

Top 5 Ranking Factors

Search Results

Relevant to the searcher’s intent Delivers 10x more value Original and unique

1 2 4

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Target keywords included on page

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Strong off-page signals

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How Do Search Engines Work?

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Search Engine Spiders Webpages Servers/Indexes Algorithms Search Results

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Reporting Off-Page SEO On-Page SEO

The 4-Step SEO Process

Step 1: Conduct keyword research The first step of any SEO campaign is to conduct keyword research. Doing SEO without knowing what keywords your site should rank for is like firing at a target without first taking aim. Detailed keyword research and analysis sets your SEO campaign up for success in the long run.

Keyword Research

Step 2: Make your site search engine friendly Once you have gathered a targeted list of keywords, the next step would be to input those keywords into your existing content. You can also use your keyword list to give you new content ideas. Other on-page SEO factors include site speed, mobile

• ptimisation, site architecture,

and internal linking. Step 3: Link building and local citation building After taking care of your on- page SEO, here comes the hard part. Off-page SEO activities include link building and building local citations. Step 4: Reporting and analysis Your SEO campaign doesn’t stop here. Check your keyword ranking reports, regularly monitor your site health through 3rd party tools such as Google Webmaster Tools, check your backlink reports, and identify potential areas for improvement.

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Some examples of keywords in various buying stages: “Awareness” keywords:

• how to organise a seminar
• how to promote an event

“Interest” keywords:

• meeting rooms facilities
• seminar rooms singapore

“Desire” keywords:

• training room rental rates
• training room rental in bugis

“Action” keywords:

• rent a training room in singapore
• rent a meeting room singapore

Image Courtesy of

Hubspot

Types of Keywords You Should Target

AIDA Funnel (User Intent)

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Informational Content Product- Centered Content

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How to use Google Keyword Planner Step 1: Sign into Google AdWords with your Gmail account.

Conducting Keyword Research (Google Keyword Planner)

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Step 2: Set up your AdWords account if you have signed in to AdWords for the first time. Once done, navigate to Tools => Keyword Planner.

Conducting Keyword Research (Google Keyword Planner)

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Step 3: Click on “Search for new keywords using a phrase, website or category”.

Conducting Keyword Research (Google Keyword Planner)

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Step 4: Enter a seed keyword (e.g. “training room rental”) and click “Get ideas”.

Conducting Keyword Research (Google Keyword Planner)

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Types of Keywords You Should Target

What is a good search volume? Is there a minimum search volume I should use as a guideline? - It depends on the type of keywords and the buyer intent. Through our Google AdWords reports, we have noticed conversions on long tail keywords with a local search volume as low as 40 monthly average searches. Typically for long tail, actionable keywords, and location based keywords, you shouldn’t worry about a minimum search volume. Take note of the search trends. The average monthly searches is 170, however in certain months there are less than 170 searches.

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Step 5: Explore the “Ad group ideas” and “Keyword ideas” tab and start building your keyword list. Other keyword research tools Here are some other keyword research tools, both paid and free, to consider:

• Google Suggest
• Ubersuggest
• Keywordtool.io
• semrush
• Answerthepublic

Once you have gathered additional keywords from the other KW research tools, plug them back into Google Keyword Planner to estimate the average monthly search volume of each search term.

Conducting Keyword Research

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Url: www.webdesign.com/ecommerce-web-design/

1) Keywords in URL

<title>E-commerce Web Design Service</title></head> <h1>E-commerce Web Design Service</h1> We provide the best custom e-commerce web design services

Image Keyword inserted into Title and/or Alt Text

<h3>Why We Provide The Best Website Design Package</h3> Designing a site requires… Website creation process… View our other web design packages -> <head><meta name=“description” content=“We provide the best and most affordable commerce web design packages in the market.”>

5) LSI Keywords in Content Area 6) Quality & Uniqueness of Content 2) Keywords in Meta Description 3) Keywords in Title Tags 4) Keywords in Subheadings 7) Keywords in Image Title & Alt Tags 9) Interlink articles with relevant anchor text (Site architecture) 8) Link out to relevant sources if possible

On-Page SEO Cheat Sheet

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• Directory Submission


• Reverse Engineering


• Video Submission

• Event Submission


• Forum Posting


• Customer Reviews


• Conduct Interviews
• Guest Blogging


• Reverse Guest Blogging


• Relationship Building


• Link Reclamation


• Writing Testimonials


• Create a Link Bait


• Content Marketing

For a more complete list of link building strategies, visit 
 http://pointblankseo.com/link-building-strategies

Link Building Strategies

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SEO Head Technical SEO Content Manager PR / Link Builder SEO Analyst / CRO

• Keyword research
• Site architecture
• On-page SEO
• Site auditing
• Speed optimisation
• Mobile optimisation
• Etc
• Content creation
• Content research
• Content calendar
• Content editing
• Content design
• Social media
• Language translation
• Etc
• Identify low hanging fruits
• Scaling link building
• Event marketing
• Relationship building with


customers & influencers

• Conducting interviews
• Press releases
• Etc
• Monitor keyword rankings
• Traffic reporting
• Revenue per keyword
• Overall revenue from search
• User behavioural signals
• Bounce rate
• Time on site
• Pages per visit
• Etc

The 4 Pillars of SEO