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Rapid-fire Testing: Getting started Aaron Dibner-Dunlap Program Manager | Innovations for Poverty Action JPMorgan Insights Workshop | September 28, 2016 What is rapid-fire testing? Randomized control trial Objective: rigorously test

Rapid-fire Testing: Getting started Aaron Dibner-Dunlap Program Manager | Innovations for Poverty Action JPMorgan Insights Workshop | September 28, 2016
What is rapid-fire testing?  Randomized control trial  Objective: rigorously test tweaks to product or service  Outcomes measured over 7 days - 6 months  Feedback loops & iterative design
Assembling a rapid-fire test Understand Simple to Champions Sample size Pilot test Know what Iterate & Redeploy Hypothesize Design Engage Design II Deploy client deploy success or Key resource Train & Implementation objectives, failure looks plan Simple to staff monitor usage & like measure Measurement Barriers to Be nimble preferences plan implementation Identify Identify Feedback outcomes & potential data sources loop touchpoints for behavior change
Case study: SMS Messaging  Identified limited attention as one barrier to saving  Designed menu of viable SMS  Engaged stakeholders at multiple levels  Coordinated research design & planning  Deployed & monitored  Analyzed & ….?

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