Gamification Human motivation What is Gamification Gamification - - PowerPoint PPT Presentation
Gamification Human motivation What is Gamification Gamification Examples Gameful Design Gameful Design Elements User Types 1 Motivation in Human-Computer Interactions What makes a computer system more/less enjoyable to use? How can we
Human motivation What is Gamification Gamification Examples Gameful Design Gameful Design Elements User Types
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What makes a computer system more/less enjoyable to use? How can we motivate users to interact more often with a system or complete specific tasks more often? How do we keep users engaged with our applications? A system may be great at performing its function, but users must be motivated to use it!
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Occurs when the activity is enjoyable by itself
Occurs when motivation comes from the expectation of earning something in return from completing an activity (e.g., reward, fulfillment of a necessity, knowledge gain, etc.)
Factors that help people internalize their extrinsic motivations:
3 Sources: Self-determination Theory (http://selfdeterminationtheory.org/theory/).
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The Grasshopper: Games, Life and Utopia. 3rd Ed. Broadview, 2014.
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Gamification is “the use of game design elements in non-game contexts”
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Andrzej Marczewski. 2015. 52 Gamification mechanics and elements. Gamified UK.
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Education Health Fitness Nutrition Training Customer relations Human resources Team management
Gamification is “the use of game design elements in non-game contexts”
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and doable chunks (lens of bite-sized actions and limited choices)
(lens of juicy, varied, and surprising feedback)
(lens of immediate and actionable feedback, lens of graspable progress)
(lens of next best action)
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you”
butterflies that fly across the interface
invitations
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19 Source: Gamified UK (Andrzej Marczewski).
20 Sources: Gamified UK (Andrzej Marczewski).
In Proceedings of CHI PLAY '16. Austin, TX, USA. ACM.
Take the test:
https://www.gamified.uk/UserTypeTest2016/user-type-test.php
21 Source: Gamified UK (Andrzej Marczewski).
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Immersion Progression
Risk/Reward Customization Incentive
Socialization Assistance Altruism
Icons are CC-BY 3.0 by Game-icons.net Source: G. F. Tondello, A. Mora, and L. E. Nacke. 2017. Elements of Gameful Design Emerging from User Preferences. In Proceedings of CHI PLAY '17. Amsterdam, Netherlands. ACM, 129-142.
24 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
25 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
26 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
27 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
28 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
29 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
30 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
31 Source: Gustavo Fortes Tondello. 2019. Dynamic Personalization of Gameful Interactive Systems. PhD Thesis, University of Waterloo.
Gamification is “the use of game design elements in non-game contexts” Gameful design aims to motivate and engage users by affording the feelings of relatedness, autonomy, and competence, or by giving rewards Gameful design works by studying and reframing the challenges involved in the user’s activity and supporting them with gameful design elements
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