4303 Ed/Serious Gamification Case Study Gamifiction Gamification - - PowerPoint PPT Presentation

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4303 Ed/Serious Gamification Case Study Gamifiction Gamification - - PowerPoint PPT Presentation

4303 Ed/Serious Gamification Case Study Gamifiction Gamification is a proven method to effectively increase engagement. It's the application of game-like elements such as challenges, points, badges and levels to business and other


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4303 – Ed/Serious

Gamification Case Study

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Gamifiction

  • Gamification is a proven method to effectively

increase engagement.

  • It's the application of game-like elements such

as challenges, points, badges and levels to business and other nongame websites.

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Gamifiction

  • Gamification is taking the business world by

storm.

  • An estimated 70 percent of the top 2,000

public companies in the world will have at least one gamified application by 2014. (Predicted by Stamford, Conn.-based research firm Gartner Inc.)

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Success with Gamifiction

  • Patrick Salyer (CEO of gamification platform

Gigya) believes there are two keys to success with gamification

  • 1. Making sure that all gamified elements are

inherently social.

  • 2. Focuing on rewarding activities that create

value for YOUR businesses.

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Case Study

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Case Study

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Case Study

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Case Study

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Case Study

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Case Study

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Case Study

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Case Study

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Practices for Implementing Gamification

  • Identify success criteria first
  • Before you begin to gamify learning events,

make sure you know what constitutes success. Is it 100 percent participation? Is it measurable business results? It is a score on a test?

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Practices for Implementing Gamification

  • Create a story/context
  • Explain why the learners are earning points,

who they are trying to save, why they are searching for a treasure. Remember, gamification works well when it is within a context—create a reason why users should interact with the content you have created.

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Practices for Implementing Gamification

  • Make scoring and winning transparent
  • Make the scoring easy. Avoid complicated

algorithms or formulas.

  • Determine what happens in various scoring

scenarios ahead of time.

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Practices for Implementing Gamification

  • Keep the rules simple
  • Complexity is not an ally in creating

gamification.

  • Provide a tutorial level or experiences so that

the learners are able to learn the rules in the beginning with little to lose.

  • You don’t want the experience to be about

who knows the rules the best, you want it to be about who learns the most.

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Practices for Implementing Gamification

  • Keep leaderboards small
  • No one wants to compete against the world’s
  • best. Except, of course, if they are the world’s

best.

  • Otherwise keep leaderboards small. If possible,

allow the learners to choose their own friend to place on a personalized leaderboard or structure the leaderboard by department or territory to allow individuals to contribute to a larger goal.

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Practices for Implementing Gamification

  • Use levels and badges appropriately
  • Let the learner know how many levels they

are going to need to complete before the learning is over.

  • Badges, on the other hand, are good for

showing non-linear progress. Badges can be tied to either terminal or enabling objectives.

  • “Show off” place
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Practices for Implementing Gamification

  • Playtest the gamification experience
  • Before releasing the gamification program to

all players, playtest it with a small pilot group.

  • Flaws, cheats, shortcuts, etc.
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Practices for Implementing Gamification

  • Bonus: monitor learner progress
  • Once the gamification event is launched, you

cannot sit back and let it unfold without

  • monitoring. Most gamification platforms

provide rich backend dashboards that allow for a close inspection of the process.

  • This will provide rich, real-time data
  • May find more bugs, mistakes…..
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Case Study

  • Dropbox

– Fill out profiles to get more extra free spaces.

  • Dropbox, Uber, Groupon, etc.

– Referral bonus

  • Fitness Apps (Map My Run, FitBit, etc.)

– Badges, small leaderboards, social network

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Case Study

  • A Ski/Snowboard App
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Case Study

  • Discussion