4303 Ed/Serious Gamification Case Study Gamifiction Gamification - - PowerPoint PPT Presentation

4303 – Ed/Serious

Gamification Case Study

Gamifiction

• Gamification is a proven method to effectively

increase engagement.

• It's the application of game-like elements such

as challenges, points, badges and levels to business and other nongame websites.

Gamifiction

• Gamification is taking the business world by

storm.

• An estimated 70 percent of the top 2,000

public companies in the world will have at least one gamified application by 2014. (Predicted by Stamford, Conn.-based research firm Gartner Inc.)

Success with Gamifiction

• Patrick Salyer (CEO of gamification platform

Gigya) believes there are two keys to success with gamification

• 1. Making sure that all gamified elements are

inherently social.

• 2. Focuing on rewarding activities that create

value for YOUR businesses.

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Practices for Implementing Gamification

• Identify success criteria first
• Before you begin to gamify learning events,

make sure you know what constitutes success. Is it 100 percent participation? Is it measurable business results? It is a score on a test?

Practices for Implementing Gamification

• Create a story/context
• Explain why the learners are earning points,

who they are trying to save, why they are searching for a treasure. Remember, gamification works well when it is within a context—create a reason why users should interact with the content you have created.

Practices for Implementing Gamification

• Make scoring and winning transparent
• Make the scoring easy. Avoid complicated

algorithms or formulas.

• Determine what happens in various scoring

scenarios ahead of time.

Practices for Implementing Gamification

• Keep the rules simple
• Complexity is not an ally in creating

gamification.

• Provide a tutorial level or experiences so that

the learners are able to learn the rules in the beginning with little to lose.

• You don’t want the experience to be about

who knows the rules the best, you want it to be about who learns the most.

Practices for Implementing Gamification

• Keep leaderboards small
• No one wants to compete against the world’s
• best. Except, of course, if they are the world’s

best.

• Otherwise keep leaderboards small. If possible,

allow the learners to choose their own friend to place on a personalized leaderboard or structure the leaderboard by department or territory to allow individuals to contribute to a larger goal.

Practices for Implementing Gamification

• Use levels and badges appropriately
• Let the learner know how many levels they

are going to need to complete before the learning is over.

• Badges, on the other hand, are good for

showing non-linear progress. Badges can be tied to either terminal or enabling objectives.

• “Show off” place

Practices for Implementing Gamification

• Playtest the gamification experience
• Before releasing the gamification program to

all players, playtest it with a small pilot group.

• Flaws, cheats, shortcuts, etc.

Practices for Implementing Gamification

• Bonus: monitor learner progress
• Once the gamification event is launched, you

cannot sit back and let it unfold without

• monitoring. Most gamification platforms

provide rich backend dashboards that allow for a close inspection of the process.

• This will provide rich, real-time data
• May find more bugs, mistakes…..

Case Study

• Dropbox

– Fill out profiles to get more extra free spaces.

• Dropbox, Uber, Groupon, etc.

– Referral bonus

• Fitness Apps (Map My Run, FitBit, etc.)

– Badges, small leaderboards, social network

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• A Ski/Snowboard App

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• Discussion