the New Black @ galynakey September 2014 10,000 hours TL;DR 40 - - PowerPoint PPT Presentation

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the New Black @ galynakey September 2014 10,000 hours TL;DR 40 - - PowerPoint PPT Presentation

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Gamification is the New Black @ galynakey September 2014 10,000 hours TL;DR 40 Minutes Gamification is FUN YOU can do it! Q: What is that you do? A: I write user documentation. Q: Whats that? A: Erm I document software

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Gamification is the New Black

@ galynakey September 2014

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10,000

hours

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TL;DR

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40 Minutes

  • Gamification is FUN
  • YOU can do it!
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Q: What is that you do? A: I write user documentation. Q: What’s that? A: Erm… I document software applications. Q: Oh, you are a developer? A: Not really. I write instructions. Q: Zzzzzzzzz A: I write user help. Q: Zzzzzzzzz A: Forget it.

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Q: What is that you do? A: I gamify user learning experience. Q: Wow. How did you get into it?

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Once upon a time…

Disclaimer #1 Domain expertise and Wing Chun primeR

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Disclaimer #2: abusing Games mechanics

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Disclaimer #3: gamification platforms are not covered

Gamification Platforms

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Domain Masters

Marc LeBlanc Jess Schell Richard Bartle Kevin Werbach Jane McGonigal Gabe Zichermann Amy Jo Kim Yu-kai Chou

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40 Minutes

  • Gamification is FUN
  • YOU can do it!
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gamification is… the use of game elements and game design techniques in non-game contexts Kevin Werbach

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gamification is… the process of using game thinking and game dynamics to engage audiences and solve problems Gabe Zichermann

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The Key is to think like a game designer

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Game designers create immersive experiences that:

  • A. Get players to play
  • B. Keep players playing
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  • A. Do you like playing games?
  • B. And why do you keep playing

games?

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Mass Effect Trailer

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Current Business Application

  • Marketing, Sales, Customer

Engagement

  • HR, Productivity, Crowdsourcing
  • Behaviour change (health and

wellness, sustainability etc.)

Adopted from Kevin Werbach

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Driving customer engagement

My Starbucks Rewards Little Big Planet 3 Trailer

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Improving grades- education

Digitally Assisted Class

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Augmented Reality

Driving behaviour change – social responsibility

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Piano stairs

Driving behaviour change – wellness

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FUN

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Eight Kinds of Fun by Marc LeBlanc

  • Sensation

Game as sense- pleasure

  • Fantasy

Game as make- believe

  • Narrative

Game as unfolding story

  • Challenge

Game as obstacle course

  • Fellowship

Game as social framework

  • Discovery

Game as uncharted territory

  • Expression

Game as soap box

  • Submission

Game as mindless pastime

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How is it done? – gamification towards solving the world’s greatest problems

http://vimeo.com/9 094186

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How is it done? – gamification towards promoting literacy

http://teensummerchallenge.org

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YOU

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Gamification for Master Builders*

Level 1: Define business objectives Level 2: Delineate target behaviours Level 3: Describe your players Level 4: Devise activity loops Level 5: Don’t forget the fun Boss Fight: Deploy the appropriate tools

*Also known as 6D Gamification Design Framework by Dan Hunter and Kevin Werbach
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Level 1: Define business

  • bjectives

Why are we doing gamification?

  • We want to get new users gain

foundational knowledge

  • We want to get our users make a

habit of following installation instructions

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Level 2: Delineate target behaviour

What are our ‘win states’ and how do we know?

  • Background analytics
  • T-shirts to ship on completion
  • Certificates of completion printed
  • Something else?
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Level 3: Describe your players

Bartle’s Model of Player Types

What do we know about the players (traditional audience analysis) + motivation

world players acting interacting killers achievers socialisers explorers

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Level 4: Devise activity loops

Plan the player journey: engagement loop

Action Feedback Motivation

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Level 4: Devise activity loops

Plan the player journey: progression loop

mastery Ground 0

  • nboarding
boss fight boss fight
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Level 5: Remember fun

Tap into emotions!

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Boss Fight: Deploy the appropriate tools

*adopted from Kevin Werbach

The Pyramid of Elements*

Dynamics

Mechanics

Components

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Dynamics: Big picture

  • Constraints
  • Emotions
  • Narratives
  • Progression
  • Relationships
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Mechanics: Processes to drive game dynamics forwards

  • Challenges
  • Chance
  • Competition
  • Cooperation
  • Feedback
  • Resource
  • Acquisition
  • Rewards
  • Transactions
  • Turns
  • Win States
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Components: Basic blocks for both game mechanics and dynamics

  • Achievements
  • Avatars
  • Badges
  • Boss Fights
  • Collections
  • Combat
  • Content

Unlocking

  • Gifting
  • Leaderboards
  • Levels
  • Points
  • Quests
  • Social Graphs
  • Teams
  • Virtual Goods
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Boss Fight: Deploy the appropriate tools

What it might look like? – Conservative look

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Boss Fight: Deploy the appropriate tools

What it might look like? – Brave look

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40 Minutes

  • Gamification is FUN
  • YOU can do it!
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Thank You!