Case Study: Gamification agenda Gamification Know your Business - - PowerPoint PPT Presentation

Case Study: Gamification

agenda

Gamification – Know your Business ⧁ Sanlam background ⧁ Gamification ⧁ Generation Gap & Different learning styles ⧁ Our initiative – Know your Business Games ⧁ Statistics & Motivation of staff

Our Business need

How do we train 5000+ employees about the different businesses scattered throughout South Africa?

Sanlam Personal Finances

SPF

Human Resources SKY Actuarial Finances Glacier SILSS SBD IT

Distribution

Gamification

Definition of gamification

⧁ Gamification is the application of game design principles and mechanics to non-game, or real-life activities. ⧁ Applied in business, it’s about leveraging the psychological appeal of games and the power of data analytics to shape behaviour, motivate action and build constructive relationships with your employees.

Gamification

⧁ Game design = creating fun

⧁ The objective is creating a fun, entertaining and

engaging player experience, sometimes designed for mass market appeal.

⧁ The starting point in game design is usually the

dynamics and mechanics – the elements that make up the game. The audience is found through marketing.

Gamification

⧁ Gamification design = modifying behaviour

⧁ The objective is creating an engaging experience

that modifies the behaviour of a defined participant group.

⧁ The starting point in gamification design is identifying

participant behaviours and selecting game mechanics and dynamics that will most effectively modify those behaviours.

The Generation Gap

• Process information in a

linear fashion.

• Like step-by-step

instructions.

• Read text first and like

procedural instructions.

VS

• Do not read instructions, especially

step-by-step outlines

• Jump straight in to what must be done
• Are always connected
• Are impatient if technology is not quick

enough

Different Learning Styles

eLearning Tool Platform

Generation Y Gen X Electronic Books

Gamification Tool

Version 7.7.06.02.2014

Our staff initiative - KYB

⧁ E-mail broadcast that went out to all employees

The Platform - SharePoint

Flippingbook Views: 01 Nov 2014 – 30 April 2015

The Platform - SharePoint

• Raptivity (Rapid + interactivity) is an eLearning

interactivity building tool with a set of pre-built interaction models.

• Raptivity is used to create interactions which can be

added to eLearning content, enabling interactive learning.

Raptivity

• Multiple Publishing Options
• Is SCORM 1.2 and SCORM 2004 compliant
• Raptivity lets you publish all your interactions in both Flash

and HTML5 formats, thus making it the ideal tool for both eLearning and mLearning.

• For HTML5 publishing, Raptivity

also lets you publish a single interaction in different sizes to suit different mobile devices.

Raptivity

Raptivity – different interaction Models

Raptivity - Hangman

Raptivity – Feud Game Show

Raptivity - Crossword

Raptivity – Swap the letters

Raptivity – Spin the Wheel

Raptivity – Who wants to be a millionaire

SAP LMS Assessment

Final Assessment

⧁ Final Assessment was developed in SAP Productivity Pak (uPerform) and published to SAP LMS ⧁ 25 Questions ⧁ Passmark 80%

Statistics

⧁ The SharePoint web content and games was accessed 34 774 times by 5025 unique visitors ⧁ The Flippingbook was accessed by 10 498 times by 4948 unique visitors ⧁ Our voluntary SAP LMS eLearning module was accessed by 2070 employees with 1553 scoring a pass rate of 80% or higher

Motivation of staff

⧁ Staff was motivated to learn and play games at the same time ⧁ 5 days leave was up for grabs to 1 person per business cluster (45 days leave in total) ⧁ We randomly selected from all employees that participated with an 80% pass rate and higher ⧁ Used the Randomized Excel formula from the SAP report. Complete with an internal auditor overseeing the process. ⧁ Winners was announced in our Inside Sanlam Communication.

Inside Sanlam newsletter

Conclusion

⧁ Set challenge by the Exco and CEO ⧁ Utilised multiple approaches ⧁ Utilised multiple applications ⧁ Provided an incentive and created excitement ⧁ Achieved relatively good participation ⧁ Achieved initial goal set by Exco

questions

Thank you to the developers: Mark Julius & Jeanine Steenkamp