From North Karelia to catwalks 1 06/11/2017 Sirpa Vlimaa Enocell - PowerPoint PPT Presentation

Sep 16, 2023 •271 likes •423 views

From North Karelia to catwalks 1 06/11/2017 Sirpa Vlimaa Enocell 2 06/11/2017 Sirpa Vlimaa Megatrends are increasing textile demand Population growth Urbanisation Increasing disposable income Buying online 3 06/11/2017 Sirpa

From North Karelia to catwalks 1 06/11/2017 Sirpa Välimaa
Enocell 2 06/11/2017 Sirpa Välimaa
Megatrends are increasing textile demand Population growth Urbanisation Increasing disposable income Buying online 3 06/11/2017 Sirpa Välimaa
…but, due to them, we are facing some of the greatest challenges of our times 4 06/11/2017 Sirpa Välimaa
… but we have already started to change… Global warming Global warming can be significantly slowed down by making correct material and raw material choices Eco awareness Visibility of the supply chain, environmental friendliness and sustainability of the materials … but are we quick enough? 5 06/11/2017 Sirpa Välimaa
The world dresses in oil Viscose Man made Modal fibres Raw materials used in textiles (%) 90 Cupro 81 80 71 65 70 Artificial fibres Polyester 60 Textile fibres 50 40 Polyamide 28 30 19 17 20 11 Synthetic Polyacryle 6 10 fibres 1 1 0 0 0 Cotton Wool Synthetic fibres Man-made cellulosics Cotton Nailon 1900 1950 2014 Wool Elastane Natural fibres Silk Linen CIFR 2014 statistics 6 06/11/2017 Sirpa Välimaa
From seasonal fashion into fast fashion Sources:http://www.cantoniche.com/2015/01/fast-fashion-series-brief-history-fast-fashion,/ http://www.inclusi.co/the-end-of-fast-fashion-introductionwhat-is-fast-fashion/ 7 06/11/2017 Sirpa Välimaa
Change in the fashion and textile industry in the USA http://sandranegron.com/wp-content/uploads/2013/09/Cost-of-Fashion-vers-2.jpg 8 06/11/2017 Sirpa Välimaa
3,625l of water 3kg of chemicals 400mJ of energy 13m² of harvested land 9 06/11/2017 Sirpa Välimaa
13,24 billion 10 06/11/2017 Sirpa Välimaa
“We must do more with less , consider carefully the raw materials we use, and recycle ” 11 06/11/2017 Sirpa Välimaa
What is sustainable? • Polyester vs. viscose • Cotton vs. viscose • Recycled polyester • Garment made to last many seasons vs. fashionable garment for one season • Domestic vs. exported garments • Recycling of garments/second hand • Sewing or having a garment sewed • Garment personalizing or tuning 12 06/11/2017 Sirpa Välimaa
Enocell – a unique mill • Stora Enso’s Enocell mill is the only mill producing textile pulp in Finland and converting the whole mill fully to produce dissolving pulp in Q3/2019 • We also do future research to expand presence in interesting new value chains • Ioncell-F 13 06/11/2017 Sirpa Välimaa
Thank you 14 06/11/2017 Sirpa Välimaa

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