From North Karelia to catwalks 1 06/11/2017 Sirpa Vlimaa Enocell - - PowerPoint PPT Presentation

From North Karelia to catwalks

06/11/2017 Sirpa Välimaa 1

Enocell

06/11/2017 Sirpa Välimaa 2

Megatrends are increasing textile demand

06/11/2017 3

Buying online Population growth Urbanisation Increasing disposable income

Sirpa Välimaa

…but, due to them, we are facing some of the greatest challenges of our times

06/11/2017 4 Sirpa Välimaa

… but we have already started to change…

06/11/2017 5

Global warming Eco awareness

Global warming can be significantly slowed down by making correct material and raw material choices Visibility of the supply chain, environmental friendliness and sustainability of the materials

… but are we quick enough?

Sirpa Välimaa

The world dresses in oil

06/11/2017 6

Textile fibres

Artificial fibres Man made fibres Viscose Modal Cupro Synthetic fibres Polyester Polyamide Polyacryle Nailon Elastane Natural fibres Cotton Wool Silk Linen

81 19 71 11 1 17 28 1 65 6 10 20 30 40 50 60 70 80 90 Cotton Wool Synthetic fibres Man-made cellulosics

Raw materials used in textiles (%)

1900 1950 2014

CIFR 2014 statistics

Sirpa Välimaa

From seasonal fashion into fast fashion

06/11/2017 7

Sources:http://www.cantoniche.com/2015/01/fast-fashion-series-brief-history-fast-fashion,/ http://www.inclusi.co/the-end-of-fast-fashion-introductionwhat-is-fast-fashion/

Sirpa Välimaa

Change in the fashion and textile industry in the USA

06/11/2017 8 http://sandranegron.com/wp-content/uploads/2013/09/Cost-of-Fashion-vers-2.jpg Sirpa Välimaa

3,625l of water 3kg of chemicals 400mJ of energy 13m² of harvested land

06/11/2017 9 Sirpa Välimaa

13,24 billion

06/11/2017 10 Sirpa Välimaa

“We must do more with less, consider carefully the raw materials we use, and recycle”

06/11/2017 Sirpa Välimaa 11

What is sustainable?

06/11/2017 Sirpa Välimaa 12

• Polyester vs. viscose
• Cotton vs. viscose
• Recycled polyester
• Garment made to last many seasons vs. fashionable

garment for one season

• Domestic vs. exported garments
• Recycling of garments/second hand
• Sewing or having a garment sewed
• Garment personalizing or tuning

Enocell – a unique mill

• Stora Enso’s Enocell mill is the only mill producing textile pulp in Finland and

converting the whole mill fully to produce dissolving pulp in Q3/2019

• We also do future research to expand presence in interesting new value chains
• Ioncell-F

06/11/2017 13 Sirpa Välimaa

Thank you

06/11/2017 14 Sirpa Välimaa