the North Adrian Mills, Adrian Mills, BBC North General Manager, - - PowerPoint PPT Presentation
Building the BBC in Building a BBC for the future the North Adrian Mills, Adrian Mills, BBC North General Manager, BBC North Bondholder Breakfast, Hull Southampton Solent University October 2016 September 2013 BBC in the North of England
Adrian Mills, BBC North Southampton Solent University September 2013
Adrian Mills, General Manager, BBC North Bondholder Breakfast, Hull October 2016
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Marketing Audiences Communications
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Scotland 5m Northern Ireland 2m Wales 3m South 11m London 11m Midlands 13m
The BBC underperforms in the North Reach Share Approval Investment
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Broadcasting House Television Centre MediaCityUK
1934 1960 2012
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mouse
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48% from North West 52% from rest of UK 55% in-scope staff said “yes”
Building a workforce for the future – diverse, representative, able to adapt to work with new technologies, fit our culture & values
2011 The BBC’s biggest ever migration - 800 new staff recruited in one year
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TRUST is the foundation of the BBC; we are independent, impartial and honest
We RESPECT each other and celebrate our diversity so everyone can give their best
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AUDIENCES are at the heart of everything we do We take pride in delivering QUALITY and value for money CREATIVITY is the lifeblood of our organisation We are one BBC; great things happen when we WORK TOGETHER
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A centre for CREATIVE EXCELLENCE in the North Highly CONNECTED to
& externally Recognised for HIGH PERFORMANCE teams & culture FLEXIBLE & COLLABORATIVE EFFICIENT, EFFECTIVE & SUSTAINABLE
BBC North aspires to be...
...pioneering on behalf of UK audiences and as a pilot for rest of BBC
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lighting director
engineer
security guard project manager
set designer
caterer
location director
researcher
executive producer
dubbing mixer
technician
photographer
safety officer psychologist animal handler
personal assistant
sound recordist scheduler driver
prop buyer
housekeepe r
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A range of activity clubs, led by staff
learning a language, beer & pub club
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BBC North culture is different, tangible – creative, collaborative, audience-focussed New drama, comedy, documentary, lifestyle lead to reduction in North television share gap Fall in North radio share gap Over 200,000 attended an event or watched a show at MediaCityUK; over 700,000 attended one of our broadcast events across the region Gross Value Added attributable to the BBC in the North (expenditure £203m/GVA £391m) increased by 19% between 2009/10 and 2011/12 Sustaining levels of network activity Hiring and retaining highly skilled digital talent