Develop Strategic Partnerships to Grow Your Niche Market With Sherry - - PowerPoint PPT Presentation

Develop Strategic Partnerships to Grow Your Niche Market

With Sherry Zak Morris, E-RYT 200

Learning Objectives

• After viewing this workshop, you will

know more about…

– The Importance of Using Partners to Grow your Business – Ways to Identify Synergistic Partners in Your Market Niche – How Different Partner Types can Benefit your Business in Different Ways – Why Social Media is Not Enough to Gain Visibility

Agenda

• Why Partner?
• My Journey … My Niche
• Case Studies – Different Flavors of

Partnerships

• The Economy of Partnerships

Why Partner?

• Lone Ranger vs. Community

– Do you really want to do it alone?

• Increase your Expertise, Credibility,

Visibility and Diversity

• Let Someone Else Toot Your Horn!

– Reputation is earned over time

• Grow your Sphere of Influence

– Partners provide expansion opportunities

My Journey… My Niche

• Life Before Yoga: 25-Yr Corporate Road

Warrior

• My Introduction to Yoga
• Bought an Ashtanga-focused Yoga Studio

for my 50th Birthday!

• Focus on Gentle, Senior and Chair Yoga

– Teaching – Studio, libraries, hospitals, assisted living, Corporate Wellness – Video Production – YogaJP/Videos/DVDs – Training – CEU Workshops & Mentorships

5

My Mentor, Mary Cavanaugh

• My Introduction to Gentle and Chair Yoga
• Mary, Creator of Chair Yoga
• Yoga DVD Production Company

6

Mary at 50 Mary at 80 Actively Aging with Yoga!

A niche is all about Demographics!

Gentle, Senior & Chair Yoga

• 20’s, 30’s, 40’s

– Injuries, Congenital issues, chronic illnesses – “I want to be fixed, repaired or learn to adapt”

• 40’s, 50’s

– Repetitive motions, Lifestyle patterns – Old injuries, accidents, sports – “I want to be ME again”

• Issues across the Ages

– Diseases – cancer, heart, digestive – Back Pain – Stress – “I want to be healed”

7

My “Sweet Spot” Yoga Student Demographics

• 50’s, 60’s

– Seek balance vs. activity – Support for Physical limitations – Peace of mind, many are caregivers – “I want to be healthy! Health is Wealth!”

• 70’s, 80’s

– Joint restrictions/replacements – Seek mild form of exercise – “I want to maintain my independence”

8

My Demographic Profile

This will be Your Homework!

• Physical Conditions

– Arthritis, Back Pain, Chronic Illnesses – Joint issues/replacements – Injuries and rehabilitation – Wheelchairs, walkers, canes

• Mental Issues

– Stress, stress and stress – Fear of aging, losing independence, death

• Spiritual Considerations

– Religious – Holistic vs. traditional

• Barriers to Entry

– Go where they are!

• Libraries, Community Centers,

Assisted Living, Corporations, Hospitals, etc.

– Cost Restrictions

• Free/$5 Classes
• Communities

– Large Hispanic community – Senior Citizens – Wheelchair/Disabled – Support Organizations

• Reaching them! Where are

they?

– Where they shop and live? – Are they online? – What do they read?

Case Studies

• Grow your Expertise

– Find Partners who know more than you do! – Leverage their Specialties

• Leverage your Local Community

– Increase your geographic visibility and footprint

• Find Multiple Sources of Income & Exposure

– Expand your core competence and niche focus into

• ther business and marketing vehicles
• Increase your Visibility & Credibility

– Find Partners who have a broader reach than you! – Let them Toot your Horn!

Case Study:

Grow your Expertise

• Justine – AVI-Certified Viniyoga

Therapist

– Healthy Low Back Class – Yoga for Cancer Recovery

• Paula – Senior Citizen Yoga

Teacher

– Senior Yoga Classes – Chair Yoga DVDs

• Tatis – Hispanic Teacher

– FREE Spanish & Bilingual Chair Yoga at the Public Libraries

• Tami – Quadriplegic

– Chair Yoga Student & Teacher-in- Training – All Ability Yoga Website

• Heather – Joint and Heart Issues

– Became a Gentle Yoga Teacher – Adaptive Yoga Class

Case Study:

Leverage Your Local Community

• Libraries

– 15+ Libraries and 30+ Yoga classes every month – FREE to Patrons

• Hospitals & Rehab Centers

– Deskworker Yoga for Employees – Gentle/Chair Yoga for Patients

• Assisted Living

– Chair Yoga for Alzheimer's, Stroke, Dementia, etc.

• Cancer Research Center

– Offer FREE Yoga for Cancer Recovery Classes

• Local Businesses

– Yoga classes as part of Employee Wellness Programs

Case Study:

Multiple Sources of Income/Exposure

• Teacher Training – Yoga Vista

Academy

– Specialty Workshops – Online Video Workshops & Certification Programs

• Video Production – YogaJP

– Live Online Classes – Teaching Tutorial Videos – Specialty DVDs

• Wellness & Health Education

– Community of Holistic Health Specialists – Take5Moment website

• Specialty Classes & Teachers

– Yoga Vista Studio – Onsite and Virtual classes

• Speaking Engagements –

– Yoga Alliance (3 times) – Presenter at Community Events

Case Study:

Increase your Visibility & Credibility

• YouTube

– Share FREE! LIVE studio classes – Over 5,000 subscribers

• Costco Connection –

– Article on Innovative Health Strategies – 5 min videos

• Press Coverage –

– Local Newspapers and Magazines – AAA feature for Yoga in San Diego – USA Today Photo Journal

• Gaiam Blogging

– Share Your Unique Perspective on Yoga

• Richard Simmons – Just ask!

– Share a Target Demographic – Gives Exposure!

My Partnerships Keep Growing!

How do we reach our Niche Demographic?

• Direct Marketing
• What WE do!

– Classes, Retreats, Workshops, Trainings – Newsletters, Flyers – Websites, Social Media

• Small Footprint
• Partner Marketing
• What THEY do!

– Market and Promote us along with them – Bring us into their Sphere of Influence – Give us Credibility – Expand our offerings to a wider audience

• Unlimited Growth

Potential Yoga Partnerships

THE OBVIOUS!

• Holistic Healthcare

– Chiropractors – Acupuncturists

• Medical Community

– Doctors, Physical Therapists, Rehab Centers

• Neighborhood &

Community

– Gyms, Health Fairs, Civic

• rganizations

OUT OF THE BOX

• Symbiotic Organizations
• Other Yoga Teachers

– In the Target Demographic – Specialists

• Recognizable,

Trustworthy Brands

• Think Beyond Social

Media

Be wary of Exclusive Partnerships!

The Growth Economics of Partnerships

• You don’t have to pay or give up your first

born

– Leverage what both partners bring to the table – Toot each others horns!

• The Hub and The Wheel Concept

– You may be the hub of some partnerships and an associated wheel in others

Grow Your Partner Community!

Contact Information

• Sherry Zak Morris

– Gentle, Senior and Chair Yoga – YogaJP.com

• Sherry@yogajp.com

20

Questions?

Learning Journeys: (888) 884 – 8259 • Info@LearningJourneys.com • LearningJourneys.com

Learning Journeys is proud to sponsor this workshop.

Upcoming Yoga Alliance Online Workshops

Share your Yoga Classes

• n the Internet

Presented by Jennifer Hoffman, Wednesday, June 17 at 2 p.m. ET

Free for Yoga Alliance members

Crafting and Planning A Retirement Strategy Presented by Santo Loporto, Tuesday, June 23 at 2 p.m. ET

Free for Yoga Alliance members