Mountain River Marketing Strategy Niche markets A niche market is - - PowerPoint PPT Presentation

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Mountain River Marketing Strategy Niche markets A niche market is - - PowerPoint PPT Presentation

Sep 03, 2023 344 likes •635 views

Mountain River Marketing Strategy Niche markets A niche market is group of consumers or businesses that all have a very specific need or want - NZ - venison markets Mountain River venison markets Largest customer for chilled - USA

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Mountain River

  • Marketing Strategy – Niche markets

A niche market is group of consumers or businesses that all have a very specific need or want

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NZ - venison markets

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Mountain River – venison markets

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BIG CHALLENGE

"The perception of the value of food in America. A heritage chicken that lives twice as long as a commodity one costs at least twice as much.”

Largest customer for chilled - USA

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  • Fine dining – Niche market

1% of total restaurant visits 14% of industry restaurant sales

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  • The balls are in the hopper
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  • Our sales team
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  • Trade show display
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  • Our sales team
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The balls are in the hopper Target sales personnel RESULT Sales increase Value premium over Europe NZ$

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The balls are in the hopper Target sales personnel RESULT Sales increase 7,000kgs to 19,000kgs Value premium over Europe NZ$45,000

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  • Petite Tender
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  • Retail chiller - Stockholm
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  • Promotional material
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  • Web site
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