Mountain River Marketing Strategy Niche markets A niche market is - PowerPoint PPT Presentation

Mountain River Marketing Strategy – Niche markets A niche market is group of consumers or businesses that all have a very specific need or want -

NZ - venison markets

Mountain River – venison markets

Largest customer for chilled - USA BIG CHALLENGE "T he perception of the value of food in America. A heritage chicken that lives twice as long as a commodity one costs at least twice as much.”

Fine dining – Niche market 1% of total restaurant visits 14% of industry restaurant sales -

T he balls are in the hopper -

Our sales team -

T rade show display -

Our sales team -

T he balls are in the hopper T arget sales personnel RESUL T Sales increase Value premium over Europe NZ$

T he balls are in the hopper T arget sales personnel RESUL T Sales increase 7,000kgs to 19,000kgs Value premium over Europe NZ$45,000

Petite T ender -

Retail chiller - Stockholm -

Promotional material -

Web site -

-

-

-

-

-

-

-

-

�����������������������������������������