Culture wins FIVE MISTAKES THAT MADE US SUCCESSFUL Kevin Agee and - - PowerPoint PPT Presentation

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Culture wins FIVE MISTAKES THAT MADE US SUCCESSFUL Kevin Agee and - - PowerPoint PPT Presentation

May 22, 2023 8 likes •223 views

Culture wins FIVE MISTAKES THAT MADE US SUCCESSFUL Kevin Agee and Sara Clark Oct. 10, 2017 The Chorale goes to D.C. 2 An unbelievable day BUT IT TOOK MONTHS TO GET THERE Four months of work One four-minute performance We made

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  • Oct. 10, 2017

Kevin Agee and Sara Clark

Culture wins

FIVE MISTAKES THAT MADE US SUCCESSFUL

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The Chorale goes to D.C.

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  • Four months of work
  • One four-minute

performance

  • We made mistakes and

could’ve dreamed bigger

  • Our relationships and

culture saved us

BUT IT TOOK MONTHS TO GET THERE

An unbelievable day

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  • Create a blog until the last minute
  • Anticipate sudden media coverage
  • See volume of social engagement coming
  • Think celebrities would hit us up
  • Know people would want swag they saw on TV

WE DIDN’T …

But we m ade five m istakes

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  • On a blog!
  • Missed that because …
  • Announcement embargo
  • No lead unit
  • Not focused on campaign

SO WHERE SHOULD ALL OF THIS CONTENT GO, ANYWAY?

Adding a blog

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  • We pitched to media early
  • They weren’t interested

until after everyone left

  • Share closer to the event
  • We had phone numbers,

roster with demographics to connect with reporters

  • REPORTERS. THEY DON’T OPERATE ON OUR SCHEDULES.

Working with the m edia

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  • Got more than 375,000

impressions on social

  • Twitter
  • 177,000 impressions
  • 210 replies
  • Facebook
  • 200,000 impressions
  • 25,000 clicks

SO THIS IS WHAT IT’S LIKE TO BE A CELEBRITY

Overwhelm ing

7

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  • Communications strategy

shifted into crisis mode

  • Developed a statement

that explained why the Chorale chose to participate

  • Facebook, especially, was

a dumpster fire

SOME PEOPLE REALLY HATED US FOR DOING THIS

Overwhelm ing volum e

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SOME EXAMPLES OF COMPLAINTS

Overwhelm ing volum e

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PEOPLE SAID NICE THINGS, TOO!

Overwhelm ing volum e

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PEOPLE SAID NICE THINGS, TOO!

Overwhelm ing volum e

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  • Sending a message of love
  • Fulfilling a commitment
  • Giving our students an incredible experience
  • Gaining national attention

OUR RESPONSE TO CRITICISM

Overwhelm ing volum e

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FINDING HARMONY

Standard response

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  • Traffic took down MissouriState.edu and blogs
  • Limited staffing presented challenges
  • Not enough to manage this AND continue normal
  • perations
  • We need to fail fast and move forward

OTHER ISSUES

Overwhelm ing volum e

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  • Talked about it. Didn’t

follow through.

  • Should’ve had links ready
  • Relationships = getting

them online quickly

BEANIE SOLD OUT

A popular look

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WE DEFINITELY DIDN’T SEE THIS COMING

Celebrity attention

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  • One team member didn’t know who that was and

sent a generic response

  • Followed up with more replies, a custom video

and mailed a package of apparel

  • Relationship with director Cameron LaBarr was

critical

JAMES CORDEN HAS ABOUT 10 MILLION TWITTER FOLLOWERS

Celebrity attention

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ASK AND YOU SHALL RECEIVE, JAMES CORDEN

Celebrity attention

  • Package included

beanie, scarf, letter

  • Included brand

stickers

  • Nothing happened

after this but that’s OK

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THIS IS HOW WE DO IT AT MO STATE

Bear Line karaoke

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  • Take time to dream and see the big picture
  • Communicate among departments
  • Always be ready for crisis mode
  • Be patient with yourselves
  • Have faith ... It’ll all work out in the end

THINGS WE LEARNED

Takeaways

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ANY QUESTIONS?

Thank you