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Continuing the FOG Fight
(Fat, Oil, Greases)
Elvira Gabos Project manager 29.01.2019
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Why do we need such a project ?
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300,000 sewer blockages in the UK every year Cost: £100million
Continuing the FOG Fight (Fat, Oil, Greases) Elvira Gabos Project - - PowerPoint PPT Presentation
Continuing the FOG Fight (Fat, Oil, Greases) Elvira Gabos Project - - PowerPoint PPT Presentation
Continuing the FOG Fight (Fat, Oil, Greases) Elvira Gabos Project manager 29.01.2019 Why do we need such a project ? 300,000 sewer blockages in the UK every year Cost: 100million 2 2 Out of sight, out of mind 3 3 Change the behaviour
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Out of sight, out of mind
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Change the behaviour of 4.6 million people
Engage 28,000 food businesses
7 people 4.6 million people
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Contents
▪ Business need ▪ Target audience ▪ Scope of the Project ▪ Stakeholders ▪ Communications ▪ Progress, achievements ▪ Benefits
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Business need
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66% of blockages is preventable
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Target audience
Domestic customers 4.6 million Reactive visits
Engage food businesses
Home visits Working with schools Community events Pro-active visits & sewer survey
Influence of national & international media & other UK water companies
Food Businesses 28,000
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Company wide general campaign with traditional and social media
Strategy to engage customers living in hotspots
Involving stakeholders
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Stakeholders
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Domestic customers Food businesses,
- incl. chains
Councils Schools Universities UK Wastewater companies NGOs Faith Groups Trade associations Scouts Brownies Chambers of Commerce Governmental
- rganisation
Other teams in Southern Water Community groups
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Cutting edge approach towards multi-premises food businesses
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The Unflushables Film & campaign
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Reached 16 million people Gold Award in 2017
from CIPR
2017
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The Unflushables 2 & the Augmented Reality game
Launched in December 2018
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Progress with 7 people
Visited 73,000 customers Lifted 9,200 manholes Found 1,250 sewer issues Held 20 days of action Contacted 2,500 food businesses Engaged 28 large multi- premises food chains Gave 450 presentations
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Reduction in sewer blockages
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Food businesses with grease management after pro-active visit
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68% 32%
No Yes
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Food Businesses with grease management after reactive visit
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Achievements, benefits
Customer awareness 5% Sewer blockages 17% Prevented 88 internal floodings We won gold with our film We will have saved £11,5 million by 2020 The “Southern Water Model” for engaging food businesses
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Any questions?
Ask for a detailed report if need more info….
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Thank you
Elvira.Gabos@southernwater.co.uk Tel:01273663433 Mobil: 07881357501