$$$$$$$$$$$$$$$$$$$$$$$$$$ Social MSM Online - - PowerPoint PPT Presentation
$$$$$$$$$$$$$$$$$$$$$$$$$$ Social MSM Online - - PowerPoint PPT Presentation
$$$$$$$$$$$$$$$$$$$$$$$$$$ Social MSM Online Media Eyeball HITS Outcomes counting AMEC IABC
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Eyeball counting HITS Outcomes
MSM Online Social Media
AMEC Council of PR Firms Institute for PR PRSA Global Alliance IABC SNCR DAA WOMMA ARF FIBEP CIPR PRCA Dell General Motors McDonalds Ford Procter & Gamble SAS Southwest Airlines Thomson Reuters
#SMMStandards
www.smmstandards.org
“The Coalition” “The Conclave” Clients
Content Sourcing & Methods
1
Reach and impressions
2
Engagement
3
Influence & relevance
4
Opinion & advocacy
5
Impact & value
6
Photo Event
High Engagement i.e. Video Starts
Resource Use
Low High Medium Very high
Total Volume of Coverage
Very High Medium High Low
High Resources Low Engagement Low Resources
Webinar Status update Link Ultimate Road Trip Google + Chat Media Day Corporate Video