How do we Increase PrEP use in MSM and Transgender Women? Presented - - PowerPoint PPT Presentation

how do we increase prep use in msm and transgender women
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How do we Increase PrEP use in MSM and Transgender Women? Presented - - PowerPoint PPT Presentation

How do we Increase PrEP use in MSM and Transgender Women? Presented by Natalie Sanchez Clinic Administrator, Specialty Services Inspiring PrEP Demand 5,002 newly diagnosed with HIV in California New Infections Latino MSM Black 38.5 per


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How do we Increase PrEP use in MSM and Transgender Women?

Presented by Natalie Sanchez Clinic Administrator, Specialty Services

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5,002 people newly diagnosed with HIV in California

Inspiring PrEP Demand

Latino MSM AA MSM Transgender Women

New Infections

Black 38.5 per 100,000 17.1% Latino 14.8 per 100,000 44.1% White 9.8 per 100,000 26.9%

5,002 newly diagnosed with HIV in California PrEP Users

African American 10% Latino 12% White 74%

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3 Outreach Screening Patient Navigation PrEP Referrals

Pts on PrEP

From May – Dec. 2015

Social Marketing Program Operations Evaluation

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Supply and Demand

  • Informed
  • Educated
  • Value
  • Health

Center in the U.S.

DEMAND SUPPLY UTILIZATION

Access

  • Prescribing

Provider

  • Insurance

Coverage

  • Ease of Access
  • Perceived

Benefit

  • Benefits
  • utweigh the

Risk

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How to create a PrEP dialogue?

Culturally Relevant Modeling Conversations

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PrEP Messages

Effectiveness Ease of Use Am I at Risk Social Issues

  • Over 90% Effective
  • Research Data & Analysis
  • Use with Condoms
  • Incorporate in Daily Routine
  • Treatment Adherence
  • Self-Efficacy
  • Pt/Provider Relationship
  • Visual Representation
  • Risk Factors
  • Condom Use
  • Advocacy

Issues Affecting Target Popula

  • Relationship Status
  • Homophobia
  • Transphobia
  • Discrimination
  • Immigration Status
  • Poverty
  • Insurance
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PrEP Campaigns

¡Listo! 2015 Sin Verguenza Season II 2016 Kiki and Brunch

  • Feb. 2017

Transgender Women April 2017

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PrEP Awareness Campaign

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¡LISTO! Production of Components

Table Tops Posters Step & Repeat Magazine Ads

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PrEP Campaign

May ay- Dec 2015 2015

PrEP Bilingual Campaign 20,000 Reach Screening 2,000 Patient Navigation 100 PrEP Referrals 80 50 on PrEP

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Coming Soon

Primary Care Provider PrEP Training December 2016 Black MSM PrEP Campaign

  • Feb. 2017

Transgender PrEP Women April 2017 Sin Verguenza Season III

  • Dec. 2017
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Awareness Access/Uptake Adherence/ Retention Decrease HIV Infections

Where Does the Conversation Continue?

Phase 1 Phase 2

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V

Contact

Natalie Sanchez, MPH

Clinic Administrator, Specialty Services Creator/Writer/Producer nsanchez@ altamed.org 323-869-5468