DIGITAL ANALYTICS in Social Media Enterprise Solution For Todays - - PowerPoint PPT Presentation
DIGITAL ANALYTICS in Social Media Enterprise Solution For Todays Social Media DIGITAL ANALYTICS Unlike other types of online marketing, social media is not really track-able via data Social Media is track-able via data and analytics and
Enterprise Solution For Today’s Social Media
DIGITAL ANALYTICS
Unlike other types of online marketing, social media is not really track-able via data
Social Media is track-able via data and analytics… and you NEED to utilize this data!
IDENTIFYING YOUR GOALS Where Do I Start? Just like other forms of digital analytics, you need determine your goals!
IDENTIFYING YOUR GOALS
Example goal: Drive revenue
DON’T BE LIKE THE UNDERPANTS GNOMES!
IDENTIFYING YOUR GOALS
Example goal: Get to a million Facebook fans
THAT AIN’T A BUSINESS GOAL!
IDENTIFYING YOUR GOALS
Example goal: Increase number of contact forms completed, by qualified customers, on website
“BUT TONY, doesn’t that depend on other factors besides social media…”
You’re learning quickly young grashopper
IDENTIFYING YOUR SOCIAL KPI’S It’s a FUNnel
Goal: Increase number of contact forms completed, by qualified customers, on website
More forms completedJ
User Lands
User Consumes Your Content Reach User On Social Media
Social Media
IDENTIFYING YOUR SOCIAL KPI’S It’s a FUNnel
Goal: Increase number of contact forms completed, by qualified customers, on website KPI’s
Reach User On Social Media User Consumes Your Content
(Page & Post)
(likes, shares, comments) Look at individual post performance to determine what’s working. KPI’s
(links clicked, images enlarged) Look at individual post performance to determine what’s working.
GETTING THE WHOLE STORY That’s Going to Give You the Social Story…
To get the rest of the story…
Segment by source, campaign, organic/paid, etc.
Segment by source, campaign, organic/paid, etc.
THINK: What does this mean? What is this telling me?
SCHEDULER
CONTENT LIBRARY
DESIGN HUB
CLIENT MANAGEMENT
TOOLS SHAMELESS PLUG
CONTENT DIGGER
Post IMPACT Score
(out of 10)
SHAMELESS PLUG CONTINUED…
CONTENT LIBRARY
Stop Wasting Content!
OVERVIEW TAKING ACTION
TONY@MEETSOCI.COM @MeetSOCI facebook.com/MeetSOCI
www.MeetSOCI.com