Company Presentation June 2014 1 Business Overview Indias Leading - - PowerPoint PPT Presentation

Company Presentation

June 2014

1

Business Overview

India’s Leading Local Search Engine

► India’s only 'Search Plus Transaction’ Engine ► Currently, we have more than 39 million ratings and reviews published on the website ► Over 17 years of operating history; efficient and profitable business model ► We are a well established Indian local search brand

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Justdial Everywhere: Connecting With Users Anytime, Anywhere

PC Internet Mobile Internet Voice/SMS

User friendly features – Predictive auto-suggest – Maps, directions, operating hours, logos, pictures, videos – Ratings and reviews Search by company or category or product Popular category searches Location-based search service Developed Android, iOS, Windows & WP7 apps 08888888888 Operator assisted Hotline number across India 24 hours a day, 7 days a week Multi-lingual support Company/ category/product searches 4

User Community and Reviews Drive Engagement

Reviews and Ratings

Millions 2.7 14.5 19.8 22.4 26.5 30.3 33.7

• 3.0

2.0 7.0 12.0 17.0 22.0 27.0 32.0 37.0 42.0 'Jun-11 'Jul-12 'Dec- 12 'Mar- 13 'Jun-13 'Sep- 13 'Dec-1 3 'Mar- 14 'Jun-14

37.1

5 41.29

Engagement Driven Through Innovative Mobile Applications

Justdial –Smart Phone Application With A Unique Social Interface

Tag Search Rate & Review

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Products and Services – Search Plus

Book A Cab Book Hotels Book Movie Tickets Order Mineral Water

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Products and Services – Search Plus

Book A Table / Pre-Order Food Reverse Auction Order Flowers Book A Test Drive

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Attractive Value Proposition for Local SMEs

Paid Campaigns*

‘000

4.5 5.8 7.2 9.1 11.8 14.1 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 FY10 FY11 FY12 FY13 FY14 Q1FY15

Total Business Listings*

Million 9 62 120 171 206 262 278 50 100 150 200 250 300 FY10 FY11 FY12 FY13 FY14 Q1FY15

Multiple Strategies for Growth

Grow SME Base Broaden Geographic Reach Across India Enhance User Experience Further Strengthen Brand Develop New Products & Services

Total: 44.8 Million SMEs(1)

Doctor’s Appointment

• 1. Ministry of Small and Medium Enterprises Annual Report 2013

10 Order Food Order Groceries

Experienced Management Team

• V. S. S. Mani

Founder, Managing Director &CEO

Years of Experience : 26 years in the field

• f media and local search services
• V. Krishnan

Chief Operating Officer

Years of Experience : 21 years in the field

• f strategic planning and execution

Shreos Roy Chowdhury Chief Technical Architect

Years of Experience : 17 years in the field

• f technology

Sandipan Chattopadhyay Chief Technology Officer

Years of Experience : 17 years in field

• f technology

Ramkumar Krishnamachari Chief Financial Officer

Years of Experience : 23 years in the field of finance and accounting

Koora Srinivas Deputy Chief Financial Officer

Years of Experience : 14 years in the field of finance and accounting

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Financial Overview

We have an Efficient and Profitable Business Model

Quarter ended June 30, 2014 highlights:

► Total operating revenue: INR 1,350 MM ► Operating EBITDA margin at 25% for quarter ending June 30, 2014 ► PAT margin at 19% for quarter ending June 30, 2014

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Quarterly numbers are limited review, others are restated financials

FY2009 FY2014 Total Searches 82 MM 1125 MM Paid Campaigns 40,500 262,150 Search Revenue INR 735 MM INR 4,613 MM Operating EBIDTA INR 79 MM INR 1,422 MM Operating EBIDTA Margin 9% 31% PAT INR 75 MM INR 1206 MM PAT Margin 8% 24%

Rapid Revenue Growth

► Paid Advertisers primarily across 11 large Indian cities

(Contributes substantially to all of the company’s campaigns)

► Paid Advertisers pay fixed monthly or annual fees to run

search-led advertising campaigns for their businesses on Justdial’s platform

► Three types of premium memberships: Platinum, Diamond,

Gold and non-premium packages determine priority of placement in search results

–

Get direct leads to consumers (actual buyers)

–

Paid in advance

–

Automatic renewal

► Justdial also runs multiple city campaigns for pan-India

customers

► 3394 tele-sales executives and 1110 feet on street selling to

SMEs and 1343 Just Dial Ambassadors (JDAs)

Key Business Model Attributes

735 1161 1796 2594 3626 4592 1027 1349 124 148 43 27 2 21 18 1 859 1309 1839 2621 3628 4613 1045 1350

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 Q1FY14 Q1FY15

Search Print Other Operating Revenue Total

Operating Revenue

INR Mn 14 YOY Growth 29%

Margin Expansion and Operating Leverage

61% 52% 52% 51% 50% 50% 50% 25% 20% 18% 19% 18% 16% 21% 5% 5% 5% 5% 4% 4% 4%

4% 4% 4% 3% 4% 4% 4%

95% 81% 79% 78% 76% 73% 79% 40% 60% 80% 100% FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 Q1FY15

Personnel Other OPEX Lease Depreciation Total

Key Expenses as a % of Operating Revenue Key Drivers

►More paid campaigns ►Improved package pricings, increasing and

upgrading contracts

►Deepen and broaden SME coverage ►New categories, new products and services ►Increasing PC Internet and mobile internet

usage volume

►Increased brand awareness

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• Op. EBIDTA Margins

28% | 31% | 25%

Driving Profitability Growth

Profit after Tax (PAT)

INR Mn

75 193 288 506 685 1,206 281 100 200 300 400 500 600 700 800 900 1,000 1,100 1,200 1,300 FY09 FY10 FY11 FY12 FY13 FY14 Q1FY15

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PAT MARGINS: 18% | 24% | 19%

Growing Cash Flows and Return on Capital

Cash Flow from Operations

INR Mn 1,330 61 359 600 957 1,023

200 400 600 800 1 ,000 1 ,200 1 ,400

FY09 FY10 FY11 FY12 FY 13 FY 14

Return on Net Worth (RoNW)

35% 36% 50% 25% 26%

0% 1 0% 20% 30% 40% 50% 60%

FY10 FY11 FY12 FY13 FY 14 17

Key Strengths

Attractive Value Proposition For Local SMEs Experience and Expertise in Local Indian Markets First Mover Advantage in the Indian Local Search Market Strong Brand Recognition Advanced and Scalable Technology Platform An Efficient and Profitable Business Model

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