CORPORATE PRESENTATION VORWERK Made by Vorwerk Products and - - PDF document

VORWERK CORPORATE PRESENTATION

Company Products and Services Made by Vorwerk

Company

Company portrait 1/2

• Vorwerk has been a family-owned company

since its foundation in 1883.

• Vorwerk stands for the direct route to the

customer, a consistent commitment to service, and outstanding quality.

• Sales in 2016: 3.058 billion euros,

Business volume 2016: 3.777 billion euros,

• f which 2.514 billion euros came from

direct sales

Company portrait 2/2

• Vorwerk has 649,075 people around

the world, of whom about 60,000 are independent sales advisors in the business of selling household appliances and more than 577,000 are JAFRA Cosmetics Consultants

• Subsidiaries and distributors in

79 countries

• Partners’ equity: 63 percent

(akf group at equity)

Subsidiaries Distributors

Corporate Structure

Executive Board

The Managing Partners of the Vorwerk Group (from left to right): Frank van Oers, Reiner Strecker and Rainer Christian Genes

Supervisory Board

• Dr. Jörg Mittelsten Scheid, a

member of the Vorwerk owner family, headed the company from 1966 through 2005. He went on to chair the Supervisory Board in 2006 and retained that office through 2012 before assuming his present office of Honorary Chairman. Rainer Baule has been Chairman of the Supervisory Board of Vorwerk &

• Co. KG since January 2013 and

came to the post straight from that

• f CEO of Fresenius Kabi AG. He

first joined the Vorwerk Supervisory Board in May 2011.

Owner family

Carl (photo) and Adolf Vorwerk found the original company, Barmer Teppichfabrik Vorwerk & Co, in Wuppertal in 1883. August Mittelsten Scheid, Carl Vorwerk’s son-in-law, becomes sole Managing Partner in 1907. Werner Mittelsten Scheid introduces direct sales in 1930.

• Dr. Erich (photo) and Werner

Mittelsten Scheid take charge of the company in 1943.

• Dr. Jörg Mittelsten Scheid joined the

Executive Board in 1966 and was appointed Managing Partner in 1969, which post he held until 2005. From 2006 until the end of 2012, he chaired the Supervisory Board, on which he continues to sit today as a member and as Honorary Chairman.

Vision

Our superior products and services elevate the quality of life everywhere you call home.

Mission

We create passionate, loyal customers by simplifying homes with high-quality, long-lasting solutions. Our superior products and services come with the human touch, from the way we develop them and sell them, to the way they are used. Our unique direct selling capabilities empower people across the globe, elevating lives for the better. As a trusted family business, we are committed to act in a socially and environmentally responsible way. We strive to achieve economic success as a means to ensure family ownership

• f Vorwerk for many generations to

come.

Our Principles

A stubborn commitment to the highest quality Our family company takes the long view Fostering an openness to innovate Designed for human connection We create opportunity

Company History 1/3

1883 The brothers Carl and Adolf Vorwerk found the carpet factory “Barmer Teppichfabrik Vorwerk & Co.” 1904 August Mittelsten Scheid joins the company 1929 Invention of the Kobold hand-held vacuum cleaner 1930 Start of the Vorwerk direct sales organization

Company History 2/3

1943

• Dr. Erich and Werner Mittelsten Scheid take over management of the company

1966

• Dr. Jörg Mittelsten Scheid joins the Executive Board

1968 akf bank is founded 1971 The “original Thermomix“ VM 2000 is launched in France

Company History 3/3

2o01 Lux Asia Pacific becomes part of the Vorwerk Group 2004 JAFRA Cosmetics joins the Vorwerk Group 2009 The Kobold sales organization in Germany begins switching to a multichannel system 2011 Launch of a new Corporate Design and changeover of the Kobold vacuum cleaner products to the new design line 2015 Launch of power tools under the new brand name of Twercs

Social Committment to SOS Children’s Villages

• The Vorwerk family-owned company set up

the Vorwerk Family Fund to raise money for SOS Children’s Villages.

• To date, the concerted efforts of employees,

sales advisors, the Executive Board and the

• wner family have raised donations to the

tune of 2,100,000 euros for the fund.

• Vorwerk’s social commitment has so far

helped SOS Children’s Villages in Hyderabad (India), Moín (Costa Rica) and is currently providing for Quy Nhon (Vietnam).

Social Committment Through the anstiftung & ertomis Foundation

• Jens Mittelsten Scheid, a member of the owner family and founding member of the

anstiftung & ertomis foundation, received the Deutscher Stifterpreis (German donors’ award) in May 2010 for his social commitment.

• The anstiftung & ertomis foundation sponsors projects that promote independence and

initiative, the peaceful coexistence of cultures, and also scientific, charitable and cultural projects.

• Key focuses of the foundation are historical awareness, self-determination and a profound

and lasting understanding of social prosperity.

Products and Services

Vorwerk Direct Selling Ventures akf group Vorwerk flooring Thermomix Kobold Twercs JAFRA Cosmetics Lux Asia Pacific

Group sales 2016: 3.058 billion euros

Thermomix

• Cooking at your fingertips! Cooking with Thermomix – so

easy, every day.

• Thermomix combines twelve appliances in one.

The Guided Cooking innovation takes users step by step through recipes.

• Thanks to Recipe Chips, Recipe Platform, Thermomix App,

cooking classes in Thermomix cooking studios, and the personal demonstration in the comfort of your home, you will discover the variety of recipes with success guarantee.

• Sales 2016: EUR 1.286 billion
• Self-employed sales advisors: about 45,600
• Subsidiaries: 14
• Distributors: 35

Kobold

• Kobold stands for the very best in cleaning appliances that not only meet the highest

technical standards, but are extremely user friendly and look great, too.

• Particularly ideal for allergy sufferers, thanks to their sophisticated filter technology with

an integrated odor and hygiene microfilter.

• First-rate consultation, even in the comfort of your
• wn home
• Sales 2016: EUR 836 million
• Self-employed sales advisors: about 13,700
• Subsidiaries: 9
• Distributors: 26

JAFRA Cosmetics

• JAFRA Cosmetics is one of the world’s leading

manufacturers of beauty products, offering a complete range of skincare, fragrance, makeup and bath & body.

• JAFRA creates beauty products and business opportunities

that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential.

• With the slogan “freedom to be you” JAFRA celebrates

the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful.

• Sales 2016: EUR 369 million
• Self-employed sales advisors: about 577,300
• Subsidiaries: 10
• Distributors: 8

Lux Asia Pacific

• Lux Asia Pacific focuses primarily on high-quality

water filters, vacuum cleaners, and air filters in the Asian Pacific region.

• Quality and personal consultation – a key factor for
• ur success in Asia, too.
• Sales 2016: EUR 24 million
• Sales advisors: more than 950
• Subsidiaries: 4
• Distributors: 7

Twercs

• The Twercs case brings together four high-quality,

cordless tools: hot-glue gun, drill driver, jigsaw and

• stapler. What’s more, the tools are always ready to use

because the Twercs case is a storage box and a charging station rolled into one. The package is completed by an accessories folder and an ideas book.

• As part of a great creative experience, the Twercs tools

allow you to realize many projects yourself. And Twercs also supplies the Kreativ Kits to match.

• Twercs is obtainable via three sales channels – from the

Twercs coaches, who sell direct under the party plan, the Vorwerk shops all over Germany and the online shop.

• Launch date: July 1, 2015
• Self-employed sales advisors: more than 100
• Subsidiaries: 1

akf group

• akf bank, akf leasing, akf servicelease and ERNST

factoring are reliable partners to mostly small and medium-sized enterprises.

• Product portfolio: Leasing or loan financing of moveable

investment goods, sales financing, factoring, fleet management, secure and transparent financial investment products

• New business 2016: EUR 1.167 billion,

Sales 2016: EUR 431 million

• Employees: 430
• Subsidiaries: 3

Vorwerk flooring

• Vorwerk flooring is one of the leading international

suppliers of high-quality carpets, carpet tiles and elastic,

• rganic flooring. All Vorwerk products for residential

living spaces and the commercial, site-oriented sector are produced in Germany.

• Exquisite materials, highest standards of quality,

innovative design, and an acute sense of aesthetics are the hallmarks of Vorwerk floor coverings for both private and commercial spaces.

• Vorwerk cooperates with internationally renowned

architects and artists.

• Sales 2016: EUR 70 million
• Employees: 414
• Export countries: 58

Vorwerk Direct Selling Ventures

• Vorwerk Direct Selling Ventures is an investment

company operating within the Vorwerk Group.

• Investment focus: fast-growing companies with direct-

to-consumer business models – on a person-to-person basis or via distribution channels such as the Internet, catalogues and home shopping

• Investment philosophy: long-term, temporary minority

shares

• Investment volume per investment: EUR 1 million to

EUR 10 million

• Investments in companies in Germany, Austria, and the

USA

Made by Vorwerk

Research, Development and Production

At Vorwerk, research, development and production are united in a single

• enterprise. Vorwerk sets high standards in all areas. The customer gets what he

has grown to expect from Vorwerk: an innovative product that is practical, useful and extraordinarily durable.

Vorwerk production sites

Wuppertal, Germany Research & Development and the Vorwerk Group’s largest production site, which turns

• ut a range of products, including the Kobold

VK200, the Thermomix TM5 and the Twercs TS100 T. Cloyes, France Production of the Thermomix TM5

Subsidiaries Distributors Production sites

Shanghai, China Production of other Kobold products and the Alva water purifier Querétaro, Mexico Production of the entire product portfolio of JAFRA Cosmetics Westlake, USA Research & Development for JAFRA Cosmetics Hamelin, Germany Carpet and carpet tiles production

Awards for Thermomix

Therm om ix TM5

Awards for Kobold Products 1/4

Kobold VK20 0 Upright vacuum cleaner + EB400 Automatic electric brush Kobold VK20 0 Upright vacuum cleaner + SP530 Vacuum Wiper Kobold VK20 0 Upright vacuum cleaner + HD60 Hard Floor Nozzle

Awards for Kobold Products 2/4

Kobold VK20 0 Upright vacuum cleaner + VF200 Carpet Freshener Kobold VK20 0 Upright vacuum cleaner + MP440 Mattress freshener + MR440 Mattress vacuumer Kobold VT30 0 Canister vacuum cleaner

Awards for Kobold Products 3/4

Kobold VR20 0 robot vacuum cleaner

Awards for Kobold Products 4/4

Kobold VG10 0 window cleaner Kobold VC10 0 handheld vacuum cleaner

Awards for JAFRA Cosmetics

Awards for Lux Asia Pacific

Lux Hera air cleaner Lux Ventus air cleaner

Awards for Twercs

Twercs TS10 0 T

Awards for Vorwerk flooring

Awards and certifications for Vorwerk carpets Awards and certifications for Vorwerk carpets Awards and certifications for elastic floor covering RE/ COVER green Certifications for Vorwerk carpets and RE/ COVER green For Vorwerk carpets and RE/ COVER green Sustaining member

VORWERK FACILITY MANAGEMENT HOLDING KG

HECTAS

• HECTAS Facility Services is a provider of high-quality infrastructural facility services.
• Core competencies: cleaning, supporting facility services, and security services
• Customers in the industrial (e.g. automotive), administrative, financial, health care, and

retail and logistics sectors

• Sales 2016: EUR 194 million
• Employees: more than 10,000
• Subsidiaries: 5

Awards for HECTAS

Certification for HECTAS Facility Services Certification for HECTAS Security Services

Vorwerk & Co. KG Corporate Communications Mühlenweg 17-37 42270 Wuppertal Germany Tel.: +49 202 564-1247 Fax.: +49 202 564-1812 vorwerk@vorwerk.de www.vorwerk.com