Confidential
Company Presentation
September 2016
Company Presentation September 2016 Confidential SAFE HARBOR - - PowerPoint PPT Presentation
Company Presentation September 2016 Confidential SAFE HARBOR This presentation contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the
Confidential
September 2016
Confidential
This presentation contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will”, “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquirein the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that suchtransactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses,potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses
products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors,whether referenced or not referenced in this presentation . Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2014 filed with the SEC on April 16, 2015. Perion does not assume any obligation to update these forward-looking statements..
SAFE HARBOR
Non-GAAP financial measures, including adjusted EBITDA, consist of GAAP financial measures adjusted to exclude acquisition related expenses, other non-recurring expenses, share-based compensation expenses, accretion and gain from the reversal of acquisition related contingent consideration, impairment of goodwill, amortization and impairment of acquired intangible assets and the related taxes thereon, as well as certain accounting entries under the business combination accounting rules that require us to recognize a legal performance obligation related to revenue arrangements of an acquired entity based on its fair value at the date of acquisition. The purpose of such adjustments is to give an indication of our performance exclusive of non-cash charges and other items that are considered by management to be outside of our core operating results. These non-GAAP measures are among the primary factors management usesin planning for and forecasting future periods. Furthermore, the non-GAAP measures are regularly used internally to understand, manage and evaluate our business and make
However, our non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures, and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. Additionally, these non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies.
NON-GAAP MEASURES
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2016 Expected EBITDA Margin
Q2‘16 Revenue
Q2’16 EBITDA
1. Current market leader, with scale 2. Profitable for 10+ years 3. Poised to take advantage of multiple industry growth drivers 4. Strong partnerships with: 5. Seasoned and successful management team Complete solutions for advertisers & publishers: Outstanding Creative Formats Superior Execution Exclusive Inventory Data-driven Technology Enhanced Engagement Programmatic Buying at Scale
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intent-based solutions for publishers high-impact brand advertising
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Search providers Monetize publishers’ products Drive traffic to search providers & increase their market share Publishers
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Perion has reacted quickly to market dynamics achieving stability and marginal growth
IAC 69% Perion 17% Blucora (infospace) 14%
Competitors market share (%), Q1 2016
Source: companies publications, Perion analysis
42.9 40.8 45.5 43.1 40.5 43. Q1/15 Q2/15 Q3/15 Q4/15 Q1/16 Q2/16
Search monetization revenue ($M)
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What makes CodeFuel a strong industry player?
Long term partnerships with Bing, Yahoo & Google provide scalable demand inventory, specific to intent key-words & category
Strong partnerships
Wide search data enables performance (RPM) optimization & user intent extraction
Intent know-how & big data
Innovative tech teams & infrastructure gives search know-how backed by vast experience in monetizing client assets
Proprietary technology
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Intent-based Customized native formats for superior UX Balancing engagement & monetization
Focusing on end-user preferences, based on ongoing user feedback
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In-Video In-Feed In-Search In-Image In-Tag
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KW ranking based on machine-learning engine Optimize for best RPM based on predictive CTR
Balance monetization & engagement
Using top proprietary technologies
Advertiser Publishers
BIG DATA from 10m searches a day Page screening w/ smart tag algorithm Added data signals
Identify user intent
Real time delivery of ads Dashboard that tracks performance Non-human traffic detection
Programmatic demand delivery
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IS DIFFICULT
Average Attention Span of 7 Seconds See 7000 Marketing Messages a Day. 3.3 Devices on Average. Millennials Have 4
Source: Forrester Research, "The State of Consumers and Technology Benchmark 2014 US" as cited in company blog, Jan 16, 2015
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WE HELP BRANDS
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Greater Ad Recall
Versus Standard Display
More Likely To Share Via Social Networks
Higher Overall Likeability
DRIVES ACTION BRAND RECALL EARNED MEDIA LIKEABILITY
Sources: High Impact Advertising Across Screen: An Undertone & Ipsos Joint Research Project, 4/15; Nielsen “The New Digital Consumer” 2/14
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Driving Intent For A Luxury Auto Brand
Build awareness for new, more affordable luxury car model and to engage affluent men, taking over sales from luxury competitors. Campaign Objective Tactics
Creative: Page Grabber Targeting: M35-64; HHI $220K, Investable Assets $500K+, Luxury Car Owners or In- Market for Luxury Car; Auto, Business, Tech, Sports, Luxury Channel targeting.
Lift In Purchase Intent Among Men A35+ Exposed To Page Grabber
Lift In Aided Brand Awareness among M35-64
Results:
Source: Millward Brown
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Rate
Interaction Rate With The Product Carousel Greater Map Completions Than Benchmark Higher Carousel Interaction Rate than CPG benchmark
Engaging Consumers With Store Locators of a Beauty Brand
Increase awareness of a cosmetics company promotional offer among beauty-conscious women & drive in-store traffic with store locator functionality.
Creative: Expandable Half Page Rich media Mobile w/ in-unit store locator. Targeting: W25-54, BT to frequent luxury department store shoppers, Purchased- based targeting (Offline Beauty buyers)
Tactics Campaign Objectives
Source: Spongecell FY13 Benchmarks
Results:
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Tactics
Increase Consumer Loyalty and Drive Offline Sales for a Coffee Chain
Increase in-store sales during Holiday Season among potential brand “switchers” and establish the coffee chain as the holiday destination for consumer coffee needs.
Creative: Page Grabber, In-Stream Video, Half Page 300x600 Targeting: Demo to A18-34, Behavioral targeting to Family Oriented, Coffee Shop Visitors (Holiday), Gifters, Indulgent Seasonal Drink Buyers
Source: Nielsen NBI Study
In Incremental Sales for every $1.00 Spent on Undertone media
during Holiday driven by Undertone ads
Campaign Objective
Results:
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Engaging cross-screen creative Data-driven programmatic platform Exclusive quality media
Engaging consumers requires more than a beautiful ad
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Full screen, inherently viewable format that’s built with responsive design to allow for a seamless experience across devices
Custom built for highly engaging brand experiences
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Leveraging our social expertise with high impact canvas on Facebook
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Quality Pre-Roll Video
Full Screen Video
In Line Video
COMPREHENSIVE VIDEO SOLUTIONS
A R R I V I N G 2 H 2 0 1 6
MOBILE VIDEO TEASER TAPESTRY UMOTION
PROPRIETARY MOBILE FIRST
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HTML 5 Creative library Rich media delivery
Ad creation
Insights & Optimization that drive higher consumer engagement Right context
Programmatic buying platform
Programmatic buying for all formats Integration with key DSPs
Right audience
Data platform
User profiles & targeting Reporting & analytics
Publishers Advertiser
Right ad
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192.3 Million Uniques in content publishers >$200M annual spend on social networks
Brand safe, quality network
Source: Comscore May 2016, Cross Screen Reach
192M unique visitors in content publishers 100% YoY growth in annual spend on social networks
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% VERIFIED HUMAN TRAFFIC
85.9%
Networks & Exchanges
96.3%
Direct Publishers
Undertone
source: Ad fraud percentages, Integral Ad Science, Q2 2015
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AUTO CPG PHARMACEUTICAL RETAIL TECH/TELECOM FIN SERVICES
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Creative
Programmatic
Data
Consumer minded
Advertiser Publishers
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From 84% search revenue in Q2 2015 to a more balanced 53% in Q2 2016:
53% 42% 5%
Search Advertising Product
84% 7%9%
Q2‘15
$40.8 $45.5 $43.1 $40.5 $41.7 $7.8 $7.1 $24.5 $35.3 $36.3
Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16E
Advertising & other Search
$78-81
Q2’16
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$13.8 $11.5 $12.0 $8.8 $10.7 $12-13
EBITDA, ($M) Q2’15-Q3’16E
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2016 Expected EBITDA Margin
Q2‘16 Revenue
Q2’16 EBITDA
1. Current market leader, with scale 2. Profitable for 10 sraey + 3. Poised to take advantage of multiple industry growth drivers 4. Strong partnerships with : 5. Seasoned and successful management team Complete solutions for advertisers & publishers: Outstanding Creative Formats Superior Execution Exclusive Inventory Data-driven Technology Enhanced Engagement Programmatic Buying at Scale