ORMAX Trac20 is the largest syndicated study on IPL 6 Advertising - - PowerPoint PPT Presentation

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Oct 07, 2023 10 likes •121 views

ORMAX Trac20 is the largest syndicated study on IPL 6 Advertising Research Equity Research (Recall & Effectiveness) (IPL T eams) ORMAX Trac20 Phases PHASE 1 PHASE 2 Pre Event Phase Mid Event Phase March 22-29 April 11- May

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ORMAX Trac20 is the largest syndicated study on IPL 6

Advertising Research (Recall & Effectiveness) Equity Research (IPL T eams)

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ORMAX Trac20 Phases

PHASE 1

Pre Event Phase

March 22-29

PHASE 2

Mid Event Phase

April 11- May 15

PHASE 3

Post Event Phase

May 30 – June 5

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Mumbai Kolkata Delhi Chennai Pune Hyderabad Bangalore Jaipur Chandigarh + Mohali

Markets: 11

9,000 respondents

Raipur Ranchi

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Design & Methodology

TG

Males (70%)
Females (30%)
15-24 yrs (40%)
25 – 34 yrs (40%)
35 – 44 yrs (20%)
SEC ABC
Methodology:
Face to Face Interviews

Sample Size

9000 respondents
Sample per Phase
Phase 1 – 1,800
Phase 2 – 4,500
Phase 3 – 2,700

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Advertising Research

Parameters Of Measurement

TOM Brand Recall Unaided Brand Recall Aided Brand Recall Aided Innovations Awareness (e.g. Strategic time out, Kamaal Catch, etc.) Innovation Sponsors Recall Title Sponsor Recall Home Team Sponsor Recall Ad Likeability 3-4 Customized Parameters (subscribers)

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Brand Association Research

Ormax Mpact™ Parameters of Measurement Awareness Knowledge Likability Preference Purchase

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Ormax Mpact™

Pre vs. Mid & Mid vs. Post

Awareness 98% Knowledge 96% Likability 77% Preference 70%

Purchase

65% Awareness 100% Knowledge 99% Likability 83% Preference 74%

Purchase

65% Pre / Mid Mid / Post

0% 13% 26% 75% 100% Pre-defined objectives of the campaign are used to calculate the Mpact™ Score for the brand E.g., If Likability, Preference and Purchase were the main objectives of this campaign Mpact Score = (0.33*26) + (0.33*13)+(0.33*0) = 13 (Average)

Ormax Mpact™ is Ormax Media’s proprietary tool to measure brand association effectiveness. Benchmarks are available across 70+ studies.

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Equity Research – IPL Teams

Parameters Of Measurement

Favorite Team Team Opinion & Image Favorite Player (Overall, Home & Away) Home Team Players Recall Aided Recall of Main Jersey Sponsors Viewership of IPL on internet Sources of IPL information Opinion of IPL 6 vs. IPL 5 Winner Team Prediction

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For more details, contact: Delhi: Amit Bhatia – 91 9871 116369 amit.bhatia@ormaxworld.com Mumbai: Jigeesha Sarvaiya – 91 9820 8 06120 jigeesha.sarvaiya@ormaxworld.com

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