Ormax Small Wonders A Kids Popularity Tracking Study August 2013 - - PowerPoint PPT Presentation

Ormax Small Wonders

A Kids Popularity Tracking Study

August 2013

• Ormax Small Wonders is a bi-annual study that tracks the

favorite television characters of kids

• Each report gives a ranking of the favorite characters among

kids

• Along with reasons for liking a character
• The report also gives a ranking on 17 other parameters
• The findings of the 8th edition of the report are now available

ORMAX SMALL WONDERS

OBJECTIVES OF THE STUDY

To rank favorite characters amongst kids Identify key parameters that make kids characters popular To understand shifts in character popularity over time To understand the reasons behind the popularity of the favorite television characters To rank the favorites across the 17 parameters measured To identify differences by segments (gender, age, SEC, markets)

17 PARAMETERS MEASURED Favorite TV Character – Kids Channel Favorite TV Character – Hindi GECs Favorite Star – Male Favorite Star – Female Favorite Cricketer Favorite Non- Cricket Sportsperson

17 PARAMETERS MEASURED Top 2 Favorite Sports Favorite Play Item Popular Merchandise Item

(Type & Celebrity that features on the merchandize)

Favorite Ad Favorite Storybook

• r Novel

Favorite Comic Book Character

17 PARAMETERS MEASURED

Preferred Career Choice All Time Favorite Hindi Film All Time Favorite English Film All Time Favorite Tamil/Telugu/Bengali Film Two Favorite Internet Websites

Males & Females SEC A2B1 & C

6-8 year

• lds

9-11 year olds 12-14 year olds

TARGET AUDIENCE

Regular Viewers Of TV (watch for 2 hours or more a day) 225 per market

SAMPLE SIZE: 1800 RESPONDENTS

EIGHT MARKETS

Delhi Ahmedabad Mumbai Lucknow Kolkata Hyderabad Jalandhar Chennai

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