BLOW YOUR MIND! Presentation at DevCom Workshop, Paris, 19-20 May - - PowerPoint PPT Presentation

We asked 13 DevCom members about social media.

Presentation at DevCom Workshop, Paris, 19-20 May 2016 By Felix Zimmermann & Myriam Gregoire-Zawilski

Their answers will

BLOW YOUR MIND!

• 13 DevCom member countries responded
• Conducted: 12 April - 9 May 2016
• Updating social media survey of 2012

About the survey

All DevCom members are on board

0% 20% 40% 60% 80% 100%

Other LinkedIn Flicker Blogs Youtube/Daily Motion/Vimeo Twitter Facebook 2012 2016

Social media is now daily business

0% 20% 40% 60% 80% 100%

Other LinkedIn Flicker Blogs Youtube/Daily Motion/Vimeo Twitter Facebook Every day Sometimes Rarely

Why members use social media

5 10

Seeking feedback Prompting action by the public Interacting with citizens Communicating about ministers Promoting your work Raising awareness Communicating about results

Very Important Important Not Important N/A More important Less important

How useful has social media been?

5 10

Seeking feedback Prompting actions by the public Interacting with citizens Communicating about ministers Raising awareness Promoting your work Communicating about results

Very useful Useful Not useful Don't know N/A More useful Less useful

Investing in social media

2016 2016 2012

Do you have dedicated staff to manage social media?

0% 10% 20% 30% 40% 50% 60% 70%

2012 2016

Do you have a specific budget for social media?

yes no Part-time Full-time

Teams are getting more savvy

How capable is your team of understanding analytics and using them to improve its social media strategies? Beginners Experts 3 1 2 4 5

Other findings:

• 9 respondents provide training
• 10 have social media guidelines

More members are monitoring impact

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

2012 2016

Does your organisation monitor the impact of its social media activity?

Qualitative measures of reach and engagment Measures of progress General engagement Post engagement Brand reach Post reach

Which measures do you use?

10 9 8 6 6 3

Do you post about the #GlobalGoals?

• Yes, every day! We have a specific strategy and the

SDGs are a central pillar of our social media work.

• Yes, we focus on specific goals that are of greatest

relevance to us.

• Yes, we have been actively communicating about SDGs

in social media but not every day.

• Yes, we communicated during the SDG launch,

but have focused on other issues since then.

• We do not yet actively use social media but the SDGs

were featured on our website

• We have not started yet. We do not have a plan. We

have not been asked or instructed to communicate about the SDGs from the government.

The challenges

Expanding the use

• f social media

Featuring the SDGs

• n social media

Develop political will Provide political guidance Improve managerial understanding Link to big policy debates Adapt IT systems Simplify a complex agenda Ensure sufficient resources

An opportunity for a global conversation

Yes No

• ‘’…to reach a wider international audience.’’
• ‘’…to participate in the global discussion.’’
• ‘’…to be part of different conversations.’’
• “… to reach audiences in partner countries.”

Are you posting in multiple languages?