We asked 13 DevCom members about social media. Their answers will BLOW YOUR MIND! Presentation at DevCom Workshop, Paris, 19-20 May 2016 By Felix Zimmermann & Myriam Gregoire-Zawilski
About the survey • 13 DevCom member countries responded • Conducted: 12 April - 9 May 2016 • Updating social media survey of 2012
All DevCom members are on board Facebook Twitter Youtube/Daily Motion/Vimeo Blogs Flicker LinkedIn Other 0% 20% 40% 60% 80% 100% 2012 2016
Social media is now daily business Facebook Twitter Youtube/Daily Motion/Vimeo Blogs Flicker LinkedIn Other 0% 20% 40% 60% 80% 100% Every day Sometimes Rarely
Why members use social media Communicating about results More important Raising awareness Promoting your work Communicating about ministers Interacting with citizens Prompting action by the public Less important Seeking feedback 0 5 10 Very Important Important Not Important N/A
How useful has social media been? Communicating about results More useful Promoting your work Raising awareness Communicating about ministers Interacting with citizens Prompting actions by the public Less useful Seeking feedback 0 5 10 Very useful Useful Not useful Don't know N/A
Investing in social media Do you have dedicated staff Do you have a specific to manage social media? budget for social media? 70% yes no 2012 60% 50% 2016 40% 30% 2016 Part-time Full-time 20% 10% 0% 2012 2016
Teams are getting more savvy How capable is your team of understanding analytics and using them to improve its social media strategies? 5 Experts 4 3 2 Other findings: 1 • 9 respondents provide training • 10 have social media guidelines Beginners
More members are monitoring impact Does your organisation monitor Which measures do you use? the impact of its social media activity? Post reach 10 90% 80% 9 Brand reach 70% Post engagement 8 60% 50% General engagement 6 40% 30% Measures of progress 6 20% 10% Qualitative measures of 3 reach and engagment 0% 2012 2016
Do you post about the #GlobalGoals? Yes, every day! We have a specific strategy and the • SDGs are a central pillar of our social media work . • Yes, we focus on specific goals that are of greatest relevance to us. • Yes, we have been actively communicating about SDGs in social media but not every day . Yes, we communicated during the SDG launch , • but have focused on other issues since then. • We do not yet actively use social media but the SDGs were featured on our website • We have not started yet. We do not have a plan. We have not been asked or instructed to communicate about the SDGs from the government.
The challenges Expanding the use Featuring the SDGs of social media on social media Develop political will Provide political guidance Improve managerial Link to big policy debates understanding Adapt IT systems Simplify a complex agenda Ensure sufficient resources
An opportunity for a global conversation Are you posting in multiple languages? No Yes • ‘’…to reach a wider international audience.’’ • ‘’…to participate in the global discussion.’’ ‘’…to be part of different conversations.’’ • • “… to reach audiences in partner countries.”
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