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Ormax Heartbeats: Weekly Music Charts Product Overview ORMAX - - PowerPoint PPT Presentation
Ormax Heartbeats: Weekly Music Charts Product Overview ORMAX - - PowerPoint PPT Presentation
Ormax Heartbeats: Weekly Music Charts Product Overview ORMAX HEARTBEATS Ormax Heartbeats is a weekly, syndicated tracking tool designed to generate music charts using consumer data It is available to music channels, radio stations and film
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§ Mumbai, Delhi, Nagpur, Raipur, Indore, Jaipur, Ahmedabad, Surat, Pune, Kolhapur, Gurgaon, Chandigarh, Lucknow & Varanasi § Males & females § 15-44 yrs. § Sample size: min. 200 per week
TARGET AUDIENCE
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§ Ormax Heartbeats works on the promise that two key factors contribute to the popularity of a new song
- 1. Recall
- 2. Likeability
§ Recall – Each respondent is asked to recall upto four songs that he has recently heard or seen a lot on radio or TV § Likeability – For each song recalled, the respondent is asked to rate the song on a 0-10 scale, depending on how much they like the song
PARAMETERS
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§ The popularity of a song is measured through its OHB score § This is a product of the Recall (scaled to 10) and Likeability (average)
- f the song, both out of 10
OHB SCORE= Recall X Likeability
§ OHB score is on a scale of 0-100 § Only songs with at least 2% recall are considered for the charts § This number could range from 20-30 songs
OHB SCORE
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ACTIONABILITY - MUSIC CHANNELS
When to stop playing a new song Frequency of airplay Which new songs to play
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ACTIONABILITY – RADIO STATIONS
Choice of songs from a album Number of rotations When to start playing new songs
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ACTIONABILITY – FILM PRODUCERS Music strategy Media weights for each song Performance
- f film’s
music
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