Ormax Heartbeats: Weekly Music Charts Product Overview
ORMAX HEARTBEATS Ormax Heartbeats is a weekly, syndicated tracking tool designed to § generate music charts using consumer data It is available to music channels, radio stations and film producers for § subscription
TARGET AUDIENCE Mumbai, Delhi, Nagpur, Raipur, Indore, Jaipur, Ahmedabad, Surat, § Pune, Kolhapur, Gurgaon, Chandigarh, Lucknow & Varanasi Males & females § 15-44 yrs. § Sample size: min. 200 per week §
PARAMETERS Ormax Heartbeats works on the promise that two key factors § contribute to the popularity of a new song 1. Recall 2. Likeability Recall – Each respondent is asked to recall upto four songs that he § has recently heard or seen a lot on radio or TV Likeability – For each song recalled, the respondent is asked to rate § the song on a 0-10 scale, depending on how much they like the song
OHB SCORE The popularity of a song is measured through its OHB score § This is a product of the Recall (scaled to 10) and Likeability (average) § of the song, both out of 10 OHB SCORE= Recall X Likeability OHB score is on a scale of 0-100 § Only songs with at least 2% recall are considered for the charts § This number could range from 20-30 songs §
ACTIONABILITY - MUSIC CHANNELS Which new When to songs to stop playing play a new song Frequency of airplay
ACTIONABILITY – RADIO STATIONS When to Choice of start playing songs from new songs a album Number of rotations
ACTIONABILITY – FILM PRODUCERS Performance Music of film’s strategy music Media weights for each song
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