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Company Presentation Canton Vialattea Trading Co.Ltd. ABOUT US Canton Vialattea Trading Co.Ltd.,founded in 2015 with a registered capital of 5000.000 RMB, is a diversified and multinational agent of cosmetic


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Company Presentation

广州微菈爵商贸有限公司 Canton Vialattea Trading Co.Ltd.

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ABOUT US

Canton Vialattea Trading Co.Ltd.,founded in 2015 with a registered capital of 5000.000 RMB, is a diversified and multinational agent of cosmetic products. At present,the company is committed to the development of bodycare products and home fragrance products with natural ingredients. The Dutch light luxury brand GREENLAND is to treat your sense with pure, honest products from Holland and to transform our emotions through the scent of a lovely gift, which has become the brand core

  • f the company's efforts to promote #我享metime#, hope Everyone can enjoy ME-TIME and be

more close to nature. The company has set up an operation management center and warehouse center in Guangzhou, and established branches in Suzhou and Hong Kong. Its online store are spreading on brand's official website, Tmall, Taobao, Jingdong Mall, Vipshop, Yunji, Xiaohongshu and other major platforms. Nowadays Vialattea has had its own distributors/agents ,brand store/exclusive shop and chain store in China. We insist that all products are manufactured and imported from the original Dutch and Belgian factory. The products are deeply loved by urban white-collar workers and those who pursue quality life, and become a natural life attitude! In the future, the company will be committed to developing into the best partner for international cosmetics brands to enter the Chinese market, linking national excellent brands with Chinese consumers, and let more quality products serve Chinese consumers!

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  • Mr. Alessio WU was born in 1976, living in Italy. He went abroad in 1992, has more than 20 years of

entrepreneurial experience with business enthusiasm, accumulated a large number of overseas resources, has rich experience in resource management ,established a number of companies in Italy and invested & established a business in China. It is able to accurately grasp the pulse of the times and discover market opportunities. In 2015, he grasp the opportunity of the cosmetics industry and set up Canton Vialattea Trading Co.Ltd. to introduce foreign high-end skin care brands into Chinese market in order to accurately meet consumer needs with natural skincare products., for which Mr. Alessio always cultivates cosmetic brand with stable heart.

吴锋雷

  • Mr. Alessio WU

CEO

Founder profile

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To be best partner of entry into Chinese market of international cosmetics brands Corporate vision Solidarity, efficient execution, results-oriented, value creation Corporate value Achieve extraordinary life and light up the road to dreams Corporate mission

Company Culture

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Milestones

OUR HISTORY

Founded in 2015 Company development in 2016

In 2015,established in Guangzhou and determined to become the best partner for international cosmetics brands to enter the Chinese market. In 2016, opened brand chain stores, broaden sale channels , and participated in beauty/cosmetic exhibitions in Shanghai and Guangzhou.

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2018年茁壮成长

By June 2019, the brand achieved omni-channel coverage, and its turnover reached a record high in three years. The company's personnel structure was adjusted to expand product lines and channel development.

High-speed development in 2019

In 2018, expanded offline stores, brand cooperative stores, CS channels, and opened online brand flagship stores with media promotion and brand cooperation, which are recognized by customers and peers.

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CEO support center administrative personnel department accounting department purchasing department warehousing department business center E-commerce

  • peration
  • perational

department TAOXI

  • peration

channel

  • peration

Customer Service design department TAOXI design channel design brand vision Marketing planning department website text marketing plan CRM chain store business investment department sales department training department

personnel structure

Be young, Solidarity, professional

TAOXI: it refers to online platforms of Alibaba group, m a i n l y Ta o b a o . c o m a n d Tmall.com

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Team Member Activity

The company advocates a healthy and rich life. The work itself should bring us happiness and a sense of accomplishment. Outside of work, we encourage all employees to pursue physical and mental health, pursue family harmony, and pursue a great enrichment of personal life.

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PRODUCT AND OPERATION/MARKETING PRODUCT AND OPERATION/MARKETING

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 greenland is a natural organic body care product founded by the founder Jan-Willem van Kempenm at the kitchen table in Hague . He has devoted himself to the forestry industry in the past, fascinated by the passion of flowers and fruits and nature, and turned into the power to formulate bodycare products and share them to relatives and friends.  Jan-willem used to make seasonal gift sets together with his wife at the kitchen table in their home in the Hague,which inspired him to start inventing bodycare products. He bacame founder and creator of greenland.

Cooperative Brand—greenland

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Brand presentation

treat your senses,naturally

Greenland insists on producing pure and honest products, hoping that at least 95% of the ingredients are derived from natural sources, all of which are carefully selected and

  • tested. Since its establishment, the brand has quickly

become an international brand and has been sold in more than 50 countries around the world.

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Product Category

Cleansing

shower gel shower mousse scrub salt scrub granite

Body care

massage oil body butter body lotion body lotion mousse body mist

Hand care

hand cream soap

Lip care

lip balm tinted lip balm

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HOT-SELLER

treat your senses,naturally

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Sales Model

Large e-commerce channel

Expand the sales channel network by entering third-party or vertical e-commerce platforms and self-built malls.

Large retail chain

Entering the cosmetics store chain stores such as HK citiestore Shop, Sephora, Watsons, etc., to cultivate the market and seize market share.

Media channel

Establish media cooperation, carry out brand interaction and communication, strengthen brand promotion and marketing, increase product exposure and increase product visibility.

Brand direct-sale store

Vigorously develop brand-operated stores and create a new experience of shopping scenes integrating retail, experience and communication.

Merchants join

According to the market positioning, product characteristics and channel characteristics of the products, the franchisees with operational market operation capabilities are selected for long-term cooperation, and at the same time pay attention to the appropriate profit space for the agents.

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SUZHOU SUYA STORE SUZHOU SHILU STORE SUZHOU JINFENG STORE HONGKONG LCX STORE

Direct-Sales Store

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Cooperative Stores

Eslite bookstore HEJI bookstore FANGSUO bookstore Eiπ beauty

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HonKong Cooperative channels

HK Tsuen wan citiestore shop HK Yuen Long citiestore shop HK V-city shop

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Well-known Media Promotion

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THANK YOU

CANTON BIALATTEA TRADING CO.LTD http://www.greenland-bodycare.cn

Address:Room 3406 , No. 888 Yuncheng West Road, Baiyun District, Guangzhou, China TEL: 020-36278150