SISIG STOP
by Roxanne Barcelo
In partnership with Resurgent Corporation
SISIG STOP by Roxanne Barcelo In partnership with Resurgent - - PowerPoint PPT Presentation
SISIG STOP by Roxanne Barcelo In partnership with Resurgent Corporation EXECUTIVE SUMMARY Roxanne Barcelo is a Filipina-American movie and TV actress, host, singer, song writer and chef who became one of the 14 housemates of ABS-CBN's Pinoy
by Roxanne Barcelo
In partnership with Resurgent Corporation
EXECUTIVE SUMMARY
Roxanne Barcelo is a Filipina-American movie and TV actress, host, singer, song writer and chef who became
Brother: Celebrity Edition, Natalie of Wild Flower, and Alba of Los Bastardos. She is one of the leading kontrabidas of her time. She is partnering with Resurgent Corporation to bring you SISIG STOP! You can get your fix of good sisig at SISIG STOP by Roxanne Barcelo. The quick preparation of your favorite type of sisig is a huge plus, especially if there are only mere minutes left in your lunch break. Their pork sisig is smothered in their special creamy sauce, a mousse-like concoction that tastes both tangy and somehow buttery at the same time. Chicharon is sprinkled over it in abundance, just watch for those stray hard bits.
VALUE PROPOSITION
DESIGN INSPIRATION
The actress draws up inspiration from the 1950’s pin-up fashion, music, style and culture. Roxanne’s branding is fun, fresh and fierce and this translates into all she does including her food concepts. Her love for home grown dishes are created with passion and presented with a pleasurable twist.
CART DESIGN (1200mm x 600 mm)
LICENSE PACKAGE
FRANCHISE PACKAGE
✓ Use of Trade Name and Logo ✓ Initial Equipment ✓ Cart (1200mm x 600 mm) ✓ Initial Inventory ✓ Celebrity Factor ✓ PR & Marketing Kit ✓ Business & Training Kit ✓ Notarized Franchise Agreement ✓ After Sales Support
Sisig Stop by Roxanne Barcelo will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Roxanne’s Sisig Stop will send out informational newsletters to the target market and interested parties.
MARKETING PLAN
PUBLIC RELATIONS PLAN
To gain better reach and engagement, Roxanne’s Sisig Stop will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
SISIG RICE MEALS Chicken sisig Pork sisig
LICENSING REQUIREMENTS
LETTER OF INTENT RESERVATION OF AGREEMENT LICENSEE INFORMATION SHEET FINANCIAL STATEMENTS
LICENSING PROCESS FLOW
1
SUBMISSION OF REQUIREMENTS
2
INFORMAL INTERVIEW WITH REVOLUTION MANAGEMENT AND EVALUATION OF REQUIREMENTS
3
SETTLEMENT OF LICENSING PACKAGE
4
DRAFTING AND SIGNING OF LICENSING AGREEMENT*
5
SALES AND OPERATION ORIENTATION AND AFTER-SALES SUPPORT
*Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing AgreementTHANK YOU!
C O N T A C T U S
inquiries@resurgentcorporation.com
F O L L O W U S O N S O C I A L M E D I A
@resurgentcorporation