SISIG SIZZLE by Ro y Roxa xanne Bar Barcelo In partnership with Resurgent Corporation
EXECUTIVE SUMMARY Roxanne Barcelo is a Filipina-American movie and TV actress, host, singer, song writer and chef who became one of the 14 housemates of ABS-CBN's Pinoy Big Brother: Celebrity Edition, Natalie of Wild Flower, and Alba of Los Bastardos. She is one of the leading kontrabidas of her time. She is partnering with Resurgent Corporation to bring you SISIG SIZZLE! You can get your fix of good sisig at SI SISI SIG SI SIZZLE by Roxanne Barcelo. The quick preparation of your favorite type of sisig is a huge plus, especially if there are only mere minutes left in your lunch break. Their pork sisig is smothered in their special creamy sauce, a mousse-like concoction that tastes both tangy and somehow buttery at the same time. Chicharon is sprinkled over it in abundance, just watch for those stray hard bits.
VALUE PROPOSITION • Specializes in sisig meals and wraps • Perfect for the Filipino taste • Franchise can be located virtually anywhere • Popular product for all market segments • Affordable business ownership • Strong business, PR & marketing support
DESIGN INSPIRATION The actress draws up inspiration from the 1950’s pin-up fashion, music, style and culture. Roxanne’s branding is fun, fresh and fierce and this translates into all she does including her food concepts. Her love for home grown dishes are created with passion and presented with a pleasurable twist.
COLLAPSIBLE KIOSK DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
LICENSE PACKAGE • Brand Value • Marketing and PR • Brand License Kit • Franchise Kit
FRANCHISE PACKAGE Franchise Fee Use of Trade Name & Logo Equipment Induction Stove Freezer ₱ 49,000 Rice Cooker Collapsible Kiosk (2 sqm) Celebrity Factor PR & Marketing Kit Business & Training Kit Franchise Training Product Training Inventory Management Notarized Franchise Agreement After Sales Support
MARKETING PLAN Sisig Sizzle Sisi le by Roxanne Barcelo will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Roxan xanne’s Sisi Sisig Sizzle le will send out informational newsletters to the target market and interested parties.
PUBLIC RELATIONS PLAN To gain better reach and engagement, Roxan xanne’s Sisi Sisig Sizzle le will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
PRODUCTS
Sisig Rice Meals Sisig Salad Sisig Wraps
LICENSING REQUIREMENTS LETTER OF INTENT RESERVATION OF LICENSEE FINANCIAL AGREEMENT INFORMATION SHEET STATEMENTS
LICENSING PROCESS FLOW 2 1 3 INFORMAL INTERVIEW WITH SETTLEMENT OF REVOLUTION SUBMISSION OF LICENSING MANAGEMENT AND REQUIREMENTS EVALUATION OF PACKAGE REQUIREMENTS 4 5 DRAFTING AND SALES AND OPERATION SIGNING OF LICENSING ORIENTATION AND AGREEMENT* AFTER-SALES SUPPORT *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com
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