Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa - - PowerPoint PPT Presentation

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Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa - - PowerPoint PPT Presentation

Jan 19, 2023 3.32k likes •3.82k views

Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa Pratik Doshi Jan 2018 Focus on one step at a time, the rest will figure out! M.A.N.U.F.A.C.T.U.R.I.N.G. List of Manufacturers. Cold Calling. Facing Rejections.

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Business Model Canvas and CHEEKY CHUNK CASE STUDY Raj Jaswa

Pratik Doshi Jan 2018

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Focus on one step at a time, the rest will figure out!

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M.A.N.U.F.A.C.T.U.R.I.N.G.

  • List of Manufacturers.
  • Cold Calling.
  • Facing Rejections.
  • Unethical behaviour.
  • Bacha samaj ke loot liya 
  • BOOM! - Believer in the idea!
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MARKETING

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Life always has other plans

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It's raining, its pouring...it's no longer boring!

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Gareebi - Only name. No Money 

What my friends earned in a month or two in their comfortable desk jobs, I earned through struggling, hustling and giving it all I had for half a year with no guarantee for success. What now!

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Is It worth it?

“Time-pass project is over. Go get a job now.” - World.

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FORMATION OF A COMPANY

  • SCALING
  • Year 2 and 3
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Improving the product based on Customer Feedback.

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  • Demand Forecasting.

Will India like what Bombay did?

  • New channels of sales?
  • |How much quantity should I manufacture?
  • Employees?
  • Right way to market it?
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  • Will the umbrellas be produced on time?
  • Will quality be as expected?
  • What if someone else starts it and I have a

competitor?

  • How will the working capital be arranged?
  • How will I get orders?
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Operational & Marketing Planning

  • How will each and every piece be dispatched?
  • How will so many pieces be packed?
  • How will the communications with so many

customers be maintained?

  • How will the photography be done?
  • How will the accounting be done?
  • How will India come to know about Cheeky

Chunk?

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Focus on Primary Sales Channel- Marketplaces

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PURPLE COW

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Photography

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Branding & Positioning

  • Apple – Change the world
  • Nike – Honour Athletes and Athletics
  • Cheeky Chunk ???

Be Different. Be Unique. Stand Out.

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May 30th. Game on.

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Raavana

  • Order Processing
  • Social Media
  • Quality Checking
  • Dispatch Planning
  • Visiting stores
  • Sticking labels
  • Checking Invoices
  • Peon to CEO
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Experimentation with Sales Channels Mall activation. Burn out. E-Commerce > Stores

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  • Frustration. Irritation. Burnout!
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Influencer Marketing

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Press!

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When it rains, it Pours!

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THINGS MONEY CAN’T BUY

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YourStory

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THE ROAD AHEAD ?

  • INVESTORS?
  • DISTRIBUTORS?
  • PRODUCT EXPANSION?
  • RECALL VALUE?
  • GO GLOBAL?