Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover - - PowerPoint PPT Presentation

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building your personal brand it really is all about you
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Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover - - PowerPoint PPT Presentation

Jan 08, 2024 114 likes •593 views

Building Your Personal Brand IT REALLY IS ALL ABOUT YOU! Discover and Create your own brand Lets do our own research: How many brands of shampoo can you name? Lets do our own research: How many brands of shampoo can you name? The

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Building Your Personal Brand

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IT REALLY IS ALL ABOUT YOU! Discover and Create your own brand

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Let’s do our own research: How many brands

  • f shampoo can

you name?

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Let’s do our own research: How many brands

  • f shampoo can

you name?

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The purpose of branding is to become known before you are needed.

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Media Sales Reps

SMBs on average are called on by 37 media reps per month.

Source: BIA/Kelsey

Please, go away.

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1. Know what you are doing 2. Know that you know 3. Be known for what you know

3 Secrets of Branding Success

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When your clients or team members have a problem, do they call you first?

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Start thinking of yourself as a brand.

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Your BRAND is what people think of you…

…when they think of you.

  • Sheldon Nix
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Concept: The Four Keys.

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Product and Service Brands Use…

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Reach

What is the reach of your personal brand?

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Frequency

Are people receiving your personal brand message with competent frequency?

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Consistency

Strong brands are built over years; not weeks

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Compelling Creative

Does your brand sell?

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Your Personal Brand Power

Hone in on your skill-set:

  • What do you bring to

your company?

  • Your colleagues?
  • Your industry?
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Define who you are

– Skills, abilities, personal experience – Your passions – Your specialties – what sets you apart?

How you are perceived

– Personal relationships – Professional relationships – Online reputation

Building Your Personal Brand

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What are your goals?

– In your current position – Professionally – How would you define your style?

Create your networks

– Mentors and experts – Participate in groups, seminars, conventions and forums – Networking events

Building Your Personal Brand

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Audit your online presence.

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Be Searchable…

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Branding Yourself: Negatively

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Branding Yourself: Negatively

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Your LinkedIn profile is a combination of a resume, cover letter, references. It’s a living database of your professional network.

LinkedIn

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LinkedIn

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LinkedIn

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1. Post only pictures that will never embarrass you. 2. Input your work experience and fill out your profile. 3. Disable the ability to tag you in pictures and videos. 4. Hold your tongue in postings

  • n your page or on those of
  • thers.

Facebook

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  • Why should someone follow you?
  • Be consistent
  • Be prepared for responses

Twitter

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Find ways to create value.

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  • Station website – what you do,

stations you represent, testimonials.

  • Own your “ownname.com” or a

website that aligns with your name in some fashion.

  • Post regularly – give people a

reason to come back.

Blog / Website

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Articles in Trade Press…

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Or a newsletter…

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Or a newsletter…

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Be purposeful in what you share

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  • Name
  • Executive summary
  • Marketing video(s)

YouTube

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  • Duane Christensen
  • Results Radio /

Townsquare Media

  • Advertising and

Marketing, Sioux Falls, SD

YouTube

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  • Plan your message
  • Speak clearly
  • Keep it brief
  • Update it regularly
  • Check it frequently
  • SMILE!

Voicemail

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Business Card

  • Whether a CEO or in an entry-level position, everyone should

have their own business card.

  • Your card should contain your

personal brand statement as well as contact information.

Think Big... Make Big Things Happen!

  • Jeff Schmidt
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Resume/Bio

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Even a relevant Press Release…

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  • Get involved and share
  • Listen and monitor
  • Create your brand

Building Your Personal Brand

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Above all…

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