The Creative Branding & Design Agency Helping you unleash your - - PDF document

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The Creative Branding & Design Agency Helping you unleash your - - PDF document

The Creative Branding & Design Agency Helping you unleash your full brand potential Let your brand be our next work of Is your current brand perception poor or non-existent? heart Do you want to own a brand that attracts more


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Helping you unleash your full brand potential

The Creative Branding & Design Agency

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Let your brand be

  • ur next

work of heart

 Is your current brand perception poor or non-existent?  Do you want to own a brand that attracts more clients & partners?  Do you want to be perceived as a market leader?  Are you looking for a creative team to support your business strategy?

We can help

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Our winning

methodology

We focus on the strategic path that will take you from where you are to where you want to be.

Our services Phase 1 - DISCOVERY: RESEARCH & UNDERSTANDING We gather and analyse information about your company and your market to optimise your brand positioning:
  • 1. Meetings with client (questioning, understanding,
  • bjectives & targets)
  • 1. Team meetings to understand your brand,
market, challenges and opportunities
  • 2. Offline and online information research
  • 3. Moodboard exercises (identity, personality,
feeling, culture, perception, etc)
  • Research and analysis
  • Brainstorming session
Phase 2 - STRATEGY: POSITIONING & CONCEPT Explore, refine the strategy and brand positioning:
  • 1. Valuable insight meetings: ideas, case studies,
methods, strategies and stories
  • 2. PEST Analysis (market positioning)
  • 2. Rough sketches (name & design)
  • 3. Storytelling
  • 4. Storyboard exercises
  • 5. User experience (UX – sitemap)
  • Marketing strategy (traditional
and digital)
  • Brand name
  • Brand tagline
  • Advertising campaign and
integration Phase 3 - CREATIVE & IMPLEMENTATION Develop and implement the visual and verbal brand identity:
  • 1. Typography
  • 2. Colourology
  • 3. Design (illustration, graphic, digital)
  • 4. Art collaboration
  • 5. User interface (UI – digital design)
  • Logo
  • Website
  • Copywriting
  • Social media presentation
  • Packaging
  • Photoshoot
  • Company video introduction
  • Business card
Phase 4 - MANAGEMENT Evaluate, manage and foster the brand over time:
  • 1. Marketing & advertising plan
  • 2. Sporadic creative support (events, product
launch, presentation, promotion)
  • Print
  • Promotional video
  • Brochure & flyer
  • Banner & stand
  • PowerPoint presentation
  • Brand experience event
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How

we work

We are a strategic branding agency willing and able to lead you to make your business successful. We step forward, speak up, and say “Here’s what needs to happen in order to build a successful brand.”

We push you to get uncomfortable to inspire greatness and achieve
  • greatness. Branding is hard soul-searching work.
We lead your project Greatness is built by collaboratively working together to achieve success. As your agency we lead the project, not just to stay on time, budget and scope, but more importantly to push you to a state that will make your brand more impactful. We use a consultative approach to fully understand your unique needs and gain agreement to those needs, before we demonstrate how your needs can be met through our process. Communication We combine a personal customer service experience and digital project
  • management. You will have total control and involvement in the
progression/delivery of your project through an interactive online project
  • platform. The private project platform allows us to discuss, exchange
ideas, review and progress more effectively with each client. We communicate more effectively with the team and with you. It also maximises our ability to deliver each project on time. .
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SLIDE 5 Who

we are

Creativity & Business Expertise 3 Colours Rule is a results driven London based creative branding and design agency. With years of experience working with major established brands, we also work with entrepreneurs and SMEs to achieve greater sales results, with a particular focus on concept development, strategic branding and creative design. We work with you to achieve your business goals: improve your brand credibility to build your business value and let your brand sell for you. It is time for your company to stand out and perform better 3 Colours Rule was established in 2008. Since then, we have always worked tirelessly with a positive attitude. We only provide a tailored service because we are dedicated, passionate, and positive and work with a professional attitude. What makes us unique is our ability to use our decade of fashion expertise and style insights to create or develop brands, in any sector, that are current and appeal to the market. We are the only branding and design agency that has mastered the art of brand colourology.

Some

  • f our

Clients

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Ask us for a Brand Audit Today

Our brand strategists and creative designers will showcase your missed market opportunities thanks to our unorthodox thinking approach. Simply ask us for a brand audit and open new business
  • pportunities for your brand.
info@3coloursrule.com or 020 8768 2993
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SLIDE 7 Our

work of

heart

From multi-billion pounds companies to local stores, we work with fantastic companies, meaningful organisations, and great people.

Get the bespoke service of a creative mastermind We think outside the box to develop unique brands and projects that create engagement. Fast & efficient We won’t drag your project for weeks as we understand how important it is for you to launch it. We always ensure the same level of professionalism and quality delivery. Solutions minded We focus on solving your problems immediately so your brand can perform better. Strong time managers We aim to move your project along swiftly so your business can see results.
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Jade & Noah

With Jade & Noah, we developed a fashion brand which was not only about clothes. It was about the universe the brand will transport its consumers to. Jade and Noah are two sisters passionate about design and spirituality. They approached us as they wanted their branding to showcase their
  • uniqueness. They believe women should be comfortable within the clothes they wear. They design
clothes that let them be free, body and mind so they can truly be who they are or want to be. We created Jade & Noah spiritual brand universe with soft colours, minimalist design, models who represented the identity of the brand effectively: independent, spiritual and free to be themselves (body & mind). Through their website, visitors can discover life stories, learn about the brand, find inspirations and of course shop.

This is a fragment of our work. Visit our website to view all projects in details.

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Hublr

The founder of hublr developed an innovative travel concept and needed help creating a brand to raise the attention of investors. He also needed to a stand design for his first exhibition participation. The concept of hublr is to allow travel lovers to find different ways to travel to the same destination while connecting with people on the same journey. 3 Colours Rule loved the concept so we created the brand name and developed the full brand visual identity. It was with passion that we undertook this project.

Victoria’s Secret

Victoria’s Secret have always positioned themselves as a brand that makes women feel beautiful and
  • seductive. For their Christmas campaign, we wanted to emphasise the power of desire, seduction and
  • naughtiness. A Christmas present ideal for him and her. Can you take your eyes off her? We bet you
can’t.

Minto

Mike Ronan purchased a restaurant with great potential and was looking for a creative branding and design agency to help him revamp the brand and create an unforgettable experience. Mike Ronan wanted us to undertake this project like a work of art, which we did. The restaurant, food & drink selection, and menu itself were revamped. We created a restaurant that got people talking. Minto is the
  • nly restaurant in the world where anything served has a different kind of mint.

Sophie’s Cupcakes

Sophie’s cupcakes is a boutique brand, which offers handmade cupcakes, made with organic
  • ingredients. The target is young and trendy women drawn to alternative and organic products. We
created a brand with the look and feel of a small bakery boutique.
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Lancaster Group

Lancaster was in operation for a long while but the image of the brand was perceived as old fashioned and outdated. This had a massive impact on attracting new clients despite their excellent client service. They were aware it was time for a change. They wanted to expand therefore, it was important to effectively showcase its efficiency to attract more clients and drive more success. They requested their new brand identity to be modern, unique and a symbol that truly represents their expertise.
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Louis Marie

Louis Marie is an herbalist and beautician who created a beauty range which helps rejuvenate the skin faster than any other cream on the market. Before choosing to work with us, he first worked with different consultants who weren’t able to either showcase effectively the benefits of his product range, or position them appropriately in the luxury market. Louis Marie wanted his beauty range to be perceived as a luxury
  • rganic brand with a strong and unique identity. We worked with him to design the product prototype, visual
identity and strategy before production.

Umami

We designed this luxurious invitation to promote the Umami restaurant, part of the Crown Plaza hotel. We respected the current brand identity of the Umami restaurant (culture, colours, etc) while adding an exquisite luxury look.
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Unleash your

full brand potential &

create new

  • pportunities

Contact us today

 Email: Info@3coloursrule.com  Telephone: 020 8768 2993  Website: www.3coloursrule.com

Find us on social media:

 Twitter: 3ColoursRuleB2B  Facebook: BrandingAgency3CR  LinkedIn: 3 Colours Rule