Branding an Artist, Business Branding an Artist, Business or - - PowerPoint PPT Presentation

Branding an Artist, Business Branding an Artist, Business

• r Professional
• r Professional

Branding Branding

• A Brand is the development of knowing

who you are as an artist, business or professional.

• Who you want your

audience to be.

• What message you want

to convey.

Branding Branding

• Creating a brand is not as easy as it seems.
• Most research shows that when

developing a brand, one must really know who they are and what they want in order to help define one's career objectives.

Branding Branding

• A strong brand will help make an artist,

business or professional and their work memorable.

• They must find their identity based on

their distinctive style whether it be through themes, trends, styles, products, personality

• r subjects.

Brandin g a Logo Brandin g a Logo

• A logo design can create even more brand power

and should be created to represent an artist, business or professional and his/her work.

• Though a logo may be an important aspect to

identifying oneself, branding an artist, business or professional is much more than just the creation of a logo.

• "A logo is only a visual expression of a brand"

(Artbiz 2013).

• Brand recognition will have consistency and

repetition in their distinctive style among all platforms of advertising.

• Building a branded experience that lasts takes work.
• It is developing connections between the artist,

business or professional and its audience.

• They must invest time by

attracting people and developing their trust.

Developing Brand Recognition Developing Brand Recognition

Developing Brand Recognition Developing Brand Recognition

• Strong branding requires "the

consistency of actions that build influence and brand reputation over time" (Livingston, 2012).

• It is important to know "who your

audience is, what they want, and how you can connect with and serve them" (Cross, 2015)

Branding Strategies Branding Strategies

• Branding must go beyond social media,

and though it is an important aspect to branding, it is just part

• f the picture.
• Traditional media should be considered in the

branding strategy and will complement the other.

• Newsletters, business cards, brochures, flyers, t‐shirts

and portfolios are all options and should have the artists website included.

New Media Branding New Media Branding

• When branding on new media such as websites,

Facebook, Instagram, Twitter, e‐blasts, podcasts, and You‐tube, everything must be consistent, constant, regular in their blogging and postings and allows fans to be a part of the experience.

• "Give people things to talk
• about. Outtakes, surprise

appearances, contests. Make things fun" (Livingston, 2012).

Making Branding Memorable Making Branding Memorable

• Make the experience memorable.
• It is important that the audience

connects with the artist, business

• r professional emotionally.
• If they can trust, relate, and appreciate all

that an artist, business or professional offers, fans and followers are more likely to purchase and take action.

http://skiilight.com/design/2014/09/what‐is‐branding/

Design Branding Design Branding

BRANDING BRANDING

GRAPHICS DECOR STAFF PRODUCT LOGO MESSAGING SIGNAGE WEBSITE CUSTOMER EXPERIENCE PACKAGING

Consumer Touch Points that Define a Brand Consumer Touch Points that Define a Brand

Source: YouTube: Identity Design: Branding https://www.youtube.com/watch?v=pR7tMnKghDs

www.helpscout.net

References References

Light Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21, 2015 from https://www.lightspacetime.com/art‐blog/10‐more‐ways‐an‐artist‐can‐market‐ their‐brand Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from http://skinnyartist.com/artist‐branding‐tips In‐text citation (Cross, 2015) Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 21, 2015 from http://geofflivingston.com/2012/08/07/branded‐experience‐marketing‐ suggestions‐for‐artists‐and‐writers Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from http://www.artbizblog.com/2013/11/branding‐for‐artists.html PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from https://www.psprint.com/resources/artist‐marketing‐branding Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 2015 from http://yourbusiness.azcentral.com/art‐business‐marketing‐branding‐ideas‐ 9742.html Baumgardner, A. (2010) Personal branding for musicians and artists ‐ Using your unique gifts to connect with your audience. Retrieved October 21, 2015 from http://astridbaumgardner.com/articles/19‐personal‐branding‐for‐musicians‐and‐artists‐ using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience In‐text citation (Baumgardner, 2010) Baumgardner, A. (2013) Creative personal branding‐ finding your brand in 4 easy steps http://astridbaumgardner.com/articles/16‐personal‐branding‐for‐musicians‐and‐artists‐ using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience

Sources Sources

Image Sources www.forbes.com academy.rakuten.uk.com bodyartspictures.blogspot.com boydtechdesign.com www.infinity‐intellectual.com www.milanodirouge.com selfimagemedia.com www.opero.eu www.tomesiaingram.com YouTube Videos https://www.youtube.com/watch?v=pR7tMnKghDs https://www.youtube.com/watch?v=GpPESJRuX4k www.grandparents.com commons.wikimedia.org en.wikipedia.org www.vectortemplates.com www.clipartsheep.com www.clipartbest.com www.mixonic.com www.kianafitzgerald.com www.clipartsheep.com mashable.com www.experience.com graphicdesignjunction.com desigg.com webneel.com retaildesignblog.net retaildesignblog.net pixel8prints.com brandongaille.com