BRANDING BY : NOLAN UDINK NOLAN UDINK BRANDING THINKING MAP HOW - - PowerPoint PPT Presentation

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Jan 22, 2023 196 likes •323 views

BRANDING BY : NOLAN UDINK NOLAN UDINK BRANDING THINKING MAP HOW ARE YOU UNIQUE? I have dealt with my own injuries in the past and realized that keeping your body PERSONALITY/ healthy is very CHARACTER TRAITS WHO IS YOUR AUDIENCE?

SLIDE 1

BRANDING

BY : NOLAN UDINK

SLIDE 2

IDENTIFY YOURSELF

PERSONALITY/ CHARACTER TRAITS BENEFITS YOU OFFER YOUR AUDIENCE HOW ARE YOU UNIQUE? WHO IS YOUR AUDIENCE? WHAT IS YOUR VISION? WHAT IS YOUR MISSION?

NOLAN UDINK “BRANDING” THINKING MAP

Athletic Trainer

For anyone who works with me feels safe and that they can trust me in helping them with their injury.

After a few injuries in my baseball career I think helping

thers with their injuries would

help because I have a better understanding what they’re going through Anyone who has an injury,

r be on the spot at a

sports game or event to be there if an injury occurs Open-Minded Quick Thinker Decision Maker Perceptive Faithful

To make sure athletes are getting the health attention they deserve for whatever injuries they face.

I have dealt with my

wn injuries in the past

and realized that keeping your body healthy is very important

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BRAND STATEMENT

 I am an Athletic Trainer who wants to make sure athletes of any age are

getting the attention they deserve for their bodies, so they can maintain a healthy lifestyle while playing their sport.

SLIDE 4

WORD ASSOCITATION

Open Minded Decision Maker Quick Thinker Perceptive Humorous Faithful Reliable Genuine Kind

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Open Minded Quick Thinker

Decision Maker

Perceptive Faithful Humorous Kind Genuine Reliable Thought Care Benefit Open Minded Kind Reliable Genuine I decided to take the words from my word association and find the

nes that mean the most to me. These are the words that I want my

customers to think of when they think of coming to my company and how they feel when they walk in or talk to me. I will also incorporate these into my logo.

WORD ASSOCIATION CONT.

SLIDE 6

COLOR ASSOCIATION

 BLUE – the color blue shows trust, dependability, strength, faith, and power. All

these aspects can relate to being an athletic trainer and can be used in my

logo. This way seeing the color blue in the logo gives the viewer these types of
emotions. And this is also what I want my company to represent.

SLIDE 7

ATHLETIC TRAINING LOGOS

SLIDE 8

LOGOS CONT.

I noticed that in all of these logos, they all incorporated this symbol which is universally known as the medical symbol. It will be good to use this to show my company offers some sort of health benefit or a form of fitness. Other logos also used a figure to represent a body, which shows the company will help them with staying in the right condition.

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MY LOGOS

For my logos, I wanted to use my main colors as orange and blue, as those related to my word association of Trustworthiness and faith for blue and success for orange. These words best described what I want my company to represent. My first logo is using my name and the medical symbol and incorporating it with my name using as an “I”. And my second logo I thought was the most appealing to the eye, by bringing in the parallel lines along with keeping the medical symbol inside my U because it fit best there. And my last one uses a barbell with weights to show strength and the bar is incorporated with the A. And UAT means Udink Athletic Trainers.

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