Ameren Illinois Energy Efficiency Programs Co-branding Guidelines - - PowerPoint PPT Presentation

Ameren Illinois Energy Efficiency Programs Co-branding Guidelines

Information for Program Allies Business and Residential Programs Kasey Campbell Program Ally Coordinator

Co-branding Overview

What is Co-branding?

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• Co-branding is a way to market your business using

your Energy Efficiency Program affiliation

• Co-branding refers to Your company logo or name

appearing with the Ameren logo/name on certain promotional materials

• A way we “brand” together – we market to customers

together

Why Co-brand?

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• Co-branding gives your company recognition as a Program

Ally

• Co-branding is an easy way to show customers you have

completed Program training

• Co-branding tells customers that you are knowledgeable about

Program incentives and can secure them on their behalf

• Your Program affiliation and association with the Ameren

brand builds customer trust

• Co-branding can help you gain new customers

Types of Co-branding

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• Two types of co-branding materials:
• Pre-designed materials
• We make materials for you to print and distribute
• Materials using program graphics
• You create your own materials and use our approved

graphic

Co-branding with our Pre-designed Materials

Pre-designed Materials

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• Marketing materials to help you

sell energy-efficient products and equipment

• Pre-designed for Program Allies –

professionally designed pieces provided to you at no cost

• Receive customizable PDF files to

distribute at your discretion Customizable

Pre-designed Materials

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• Available for most equipment

types

• Type your own company contact

information directly on these materials

• Contains all current information

customers need

Section for your contact information

Pre-designed Materials

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Co-branding with our Program Graphics

Program Graphics

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• Program graphics available for your

advertising (websites, TV & radio ads, print ads, signage, etc.)

• In order to use program graphics, you must

sign and return the standards of conduct agreement

• The co-branding guidelines provide an
• verview and example materials
• Your materials must adhere to brand

guidelines and be approved

• Approval in most cases takes less than 24

hours

Program Graphics

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• This lockup is the only approved
• graphic. Any other use of the Ameren

logo is prohibited.

• Program Allies must secure approval

prior to production or distribution for all co-branded material using the Ameren Illinois graphic

Program Graphics

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Formatting:

• Leave a minimum amount of clear

space around the graphic – should be equal to the “A” in Ameren

• We advise using a white or light

background

• Do not alter the approved graphics

(color or sizing/resolution)

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• This chart can be found in

the quick reference guide

• Other uses of the graphic

may be discussed with us

Program Graphics

Program Graphics

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NOT PERMITTED:

• Invoices or receipts
• Product spec sheets or project quotes
• ID badges
• Vehicle graphics
• Email signatures

Program Graphics

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Text References:

• <ABC Company> is a registered Program Ally of the

Ameren Illinois Energy Efficiency Programs

• See the reference guide for more examples
• May also note your accomplishments within the

program, such as kWh or therm savings.

Program Graphics

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Program Ally Portal: Username: programally Password: actonenergy

Where to find co-branding on AmerenIllinoisSavings.com

Program Graphics

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Program Ally Portal: Username: programally Password: actonenergy

QUESTIONS?

Kasey Campbell Program Ally Coordinator kcampbell@ameren.com 309.677.7951