Market Development Initiative: Database, Metrics & Tracking - - PowerPoint PPT Presentation

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Market Development Initiative: Database, Metrics & Tracking

Kristol Simms, Ameren Illinois Angie Ostaszewski, Ameren Illinois Matt Yoder, Champaign County Regional Planning Commission

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Ameren Illinois & Champaign County Regional Planning Commission (CCRPC)

Partnership

• Market Development Initiative (MDI)

1. Engage customers who have not previously benefitted from energy efficiency 2. Increase number of energy efficiency jobs available to local and diverse candidates 3. Support new or growing energy efficiency businesses

• Partnership with CCRPC

– Garden Hills Residential Outreach Project – MDI Database Project

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Ameren Illinois & Champaign County Regional Planning Commission

Partnership

• Benefits of Database:

1. User experience for community partner 2. Ensure Ameren Illinois tracks progress and project delivery 3. Help partners demonstrate their impact 4. Real-time tracking of metrics and progress

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Long Range Transportation Plan Report Card

Performance Measurement

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Market Development Initiative

Performance Measurement

People and businesses Energy efficiency projects

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Project Metrics

MDI Database Overview

Possible Metrics

• Certifications Received
• Customers Engaged
• Customers Receiving DI Measures
• Events Held
• Kits Distributed
• Leads Converted to AIC EE Projects
• New Jobs Created
• One-on-one Meetings Held
• Referrals to Additional EE CBO Services
• Residential Leads Generated to AIC EE Programs
• SBDI Leads Generated to AIC EE Programs
• Trainings Completed
• Vendors Identified

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Outcomes Dashboard – Customers Engaged

MDI Database Overview

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Outcomes Dashboard – Events & Outreach

MDI Database Overview

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Outcomes Dashboard – Measures Distributed

MDI Database Overview

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Partner Dashboard Example – Senior Services Plus

MDI Database Update

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Partner Dashboard Example – Senior Services Plus

MDI Database Update

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Partner Dashboard Example – Senior Services Plus

MDI Database Update

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Partner Dashboard Example – Senior Services Plus

MDI Database Update

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Questions?

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Discussion Question

• What metrics do you use to track customer engagement in your organizations? How do

you ensure those goals are SMART goals?

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