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GROW YOUR BUSINESS. HIGHER. FASTER. SMARTER.
B2B Bin inge APAC Buil ild a Mark rketing Ecosystem (N (Not Only - - PowerPoint PPT Presentation
B2B Bin inge APAC Buil ild a Mark rketing Ecosystem (N (Not Only - - PowerPoint PPT Presentation
GROW YOUR BUSINESS. HIGHER. FASTER. SMARTER. B2B Bin inge APAC Buil ild a Mark rketing Ecosystem (N (Not Only Facebook Ads) www.growth-hackers.net Agenda 1. Intro 2. Why Diversifying your Marketing? 3. Key Metrics / Diagrams 4.
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Jonathan Aufray Co-founder & CEO 35yo originally from France Lived in 7 countries Worked with businesses from 90+ countries Large experience with startups and SMBs
Who am I, What is Growth Hackers and Why did we create it?
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Why Diversifying your Marketing?
Avoid Channel Dependence Less Risks Experimentation Able to Pivot if Needed More Data to Analyze More Growth Prepare Business for Future Changes
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A/B Testing Metrics / KPIs Ideas Assumptions Data Feedback Prioritize Optimize Scale Automate
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“I don’t need marketing or growth hacking. If I build a great product, people will find it and pay for it.”
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Analyze Results / Track Data
What to track?
- Traffic
- Leads / Users (Free Users vs Paid Users)
- Sales
- ROI / RoaS (Return on Ad Spend)
- CLV (Customer Lifetime Value)
- Cost per Lead
- Cost per Sales
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2 Books I recommend: “Traction: How Any Startup Can Achieve Explosive Customer Growth” “Hacking Growth” by Sean Ellis
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